Personal Branding: Building an Online Thematic Presence

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Presentation to Loyola University Chicago
October 20, 2011

Published in: Career, Technology, Business
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Personal Branding: Building an Online Thematic Presence

  1. 1. Personal Branding:Building an Online Thematic PresenceLoyola University Chicago PresentationOctober 20, 2011
  2. 2. New Business Development, MSLGROUPPR & Marketing Consultant, DishBuzz About MeBoard Member, Young Alumni Board, LUCCo-Chair, YPN, PRSA Chicago
  3. 3. What moves you?Pick Five What do you read about?Themes What interests you?
  4. 4. PR & MarketingTechnologyCoffee Addict My Five ThemesHealth & FitnessFoodie
  5. 5. Niche but relatable What areVaried among industries strongExtend beyond resume themes?Drive conversations
  6. 6. Simple handle with nameFeature themes in profileUse hashtags strategically TwitterInteract proactively and reactivelyMaintain brand with links
  7. 7. My Twitter
  8. 8. Tailor bullets to themes/strengthsUse searchable termsMaintain connections and groups LinkedInBe transparent and clearPromote skills, clients & sectors
  9. 9. LinkedIn
  10. 10. LinkedIn
  11. 11. Snapshot of LinkedIn profileTailor to opportunityBolster relevant classes/work ResumeUse strong verbs and statsMaintain brand creativity (pdf)
  12. 12. My Resume
  13. 13. Include visual and written workOffer description and context PortfolioIllustrate diversity in experienceRetain confidential documents
  14. 14. My Portfolio
  15. 15. My Portfolio
  16. 16. Showcase interests via tagsFeed off of existing conversationsRecycle old content BlogBe brief and insightfulUse rich media types and links
  17. 17. My Blog
  18. 18. Feature as central hub with URLShowcase online presenceReiterate themes and objective WebsiteBuild strong searchabilityMake contact info accessible
  19. 19. My Website
  20. 20. My Website
  21. 21. Moo.comMiniCards
  22. 22. Evaluate quality of conversationsCheck searchability and linksSetup personal Google Alerts MeasurementCompare niche influencersTrack influence in themes
  23. 23. Flavors.meAnalytics
  24. 24. GoogleAnalytics
  25. 25. Google
  26. 26. We Follow
  27. 27. Klout
  28. 28. Klout
  29. 29. Maintain consistent themesBuild strong network early KeyProactively engage online TakeawaysConstruct online brand presenceRegularly evaluate/modify plan
  30. 30. Maintain consistent themesBuild strong network early KeyProactively engage online TakeawaysConstruct online brand presenceRegularly evaluate/modify plan
  31. 31. Jeffrey LeFevrepr / marketing / digital Questions?@jeffreyplefevrejeffreyplefevre@gmail.comhttp://jeffreyplefevre.comslideshare.net/jeffreyplefevre

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