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Titan - Alcohol Network
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Titan - Alcohol Network Presentation Transcript

  • 1. alcohol network
  • 2. THE LARGEST TRANSIT ADVERTISINGCOMPANY IN THE WORLD
  • 3. philadelphiabostonnew jerseynew yorkminneapolis/st. pauldallaschicago
  • 4. 2.1bnrider journeys annually in theU.S. by those that drink eitherbeer, wine, or liquor
  • 5. 14 transit authorities360º coverageTitan is the world’s largest transit advertisingagency and is partners with 14 transitauthorities in the United States that are allcapable of advertising either beer, wine, liquor,or drink responsibly campaigns.
  • 6. Beer is the mostpopular alcoholicbeverage in AmericaSource: www.mondaynightbrewery.com85%Of the volume of alcoholicbeverages sold in the UnitedStates each year is Beer
  • 7. Percentage thatwine drinkingincreased in theUnited Statesin the five yearsfrom 2003 to 2007and is forecast tocontinue growingover the next fiveyearsSource: www.progressivegrocer.com14%
  • 8. 2.1%In total distilled spirits consumptionin 2008. This gain marks theeleventh consecutive year ofadvances for the industry.Source: www.reuters.com
  • 9. Among commercial beverages...beer ranksfourth in per capita consumption.3“Beverage alcohol continues to be prettyrecession-resistant. Premium and ultra-premiumbrands are still seeing very healthy growth, and we’reseeing those sectors increase their share of the totalmarket.”1In 2008, Americans were estimated to haveconsumed more than 1.47 billion bottles ofred wine.2Source: 1 The Nielsen Company (www.businessweek.com); 2 www.progressivegrocer.com; 3 www.beer-brewing.com;alcohol industry
  • 10. >>titan alcohol markets$82.4k 98% 3,027,697,680The average household incomefor commuters within Titanmarkets that are able to advertisebeer, wine, liquor, or drinkresponsibly campaigns.The amount of thepopulation within Titanalcohol markets who seeour media.Average yearly rider journeys within Titan markets that areable to advertise beer, wine, liquor, or drink responsiblycampaigns.1Qualitap Arbitron 2009 Release 1; 2 Daniel Mallet Survey; 3 Transit Authorities
  • 11. >>new york409,661,048journeys are taken yearlyby titan transit riders thatdrink beer581,147,068journeys are taken yearlyby titan transit riders thatdrink wine409,661,048journeys are taken yearlyby titan transit riders thatdrink liquor
  • 12. heineken>>new york
  • 13. >>boston204,162,128journeys are taken yearlyby titan transit riders thatdrink beer244,035,711journeys are taken yearlyby titan transit riders thatdrink wine201,426,301journeys are taken yearlyby titan transit riders thatdrink liquor
  • 14. >>bostonabsolut
  • 15. >>bostoncoors
  • 16. >>bostonhoegaarden
  • 17. >>new jersey156,453,024journeys are taken yearlyby titan transit riders thatdrink beer204,592,416journeys are taken yearlyby titan transit riders thatdrink wine159,461,736journeys are taken yearlyby titan transit riders thatdrink liquor
  • 18. >>new jerseystella artois
  • 19. >>philadelphia189,327,096journeys are taken yearlyby titan transit riders thatdrink beer207,888,576journeys are taken yearlyby titan transit riders thatdrink wine141,067,248journeys are taken yearlyby titan transit riders thatdrink liquor
  • 20. >>philadelphiapabst blue ribbon
  • 21. >>minneapolis / st. paul49,328,160journeys are taken yearlyby titan transit riders that drink beer58,635,360journeys are taken yearlyby titan transit riders that drink wine
  • 22. >>minneapolis / st. paulanheuser-busch
  • 23. >>chicago483,977,360journeys are taken yearlyby titan transit riders thatdrink beer517,940,684journeys are taken yearlyby titan transit riders thatdrink wine441,523,206journeys are taken yearlyby titan transit riders thatdrink liquor
  • 24. >>chicagocoors - drink responsibly campaign