Reduce risk, increase productivity and reveal the truth


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Many insurance carriers are embracing Pictometry to help greatly increase their productivity in loss control, underwriting, claims, SIU, Liability and Catastrophe. They do so by viewing 3-d like, aerial images that are measurable (height, distance, area, elevation). The slide show speaks directly to insurance carriers, but the technology is being embraced by scores of industries which all have a need to see the outside of a structure and its surrounding environment. Thanks for forwarding to your insurance carrier. For live demo, contact Jeffrey Marcus 585-444-2480 or

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Reduce risk, increase productivity and reveal the truth

  1. 1. Reducing risk, increasing productivity and revealing the truth.
  2. 2. How Are Pictometry Images Created?
  3. 4. View Property Multiple Times in the Same Direction, and from Multiple Directions
  4. 5. <ul><li>Access a continually updated database containing images in: </li></ul><ul><li>All major US markets </li></ul><ul><li>50 states </li></ul><ul><li>Land coverage representing 80% of the US population </li></ul><ul><li>Truly rural areas covered by satellite imagery </li></ul>Your Most Important Consideration is Coverage
  5. 6. View any location from up to five directions. Select from up to 20 views of any given location in any given year. Multiple years to choose from. Find the Image that Works for You
  6. 7. Speak the Language <ul><li>Orthogonal – Straight down, aka “Satellite” or “Aerial” </li></ul><ul><li>Oblique – Angled, 3-D like or “Bird’s Eye” </li></ul><ul><li>Community </li></ul><ul><ul><li>5,000 foot altitude </li></ul></ul><ul><ul><li>1 Foot/Pixel Resolution (or higher) </li></ul></ul><ul><ul><li>Able to see larger areas </li></ul></ul><ul><li>Neighborhood </li></ul><ul><ul><li>2,500 foot altitude </li></ul></ul><ul><ul><li>6 inch/Pixel Resolution (or better) </li></ul></ul><ul><ul><li>Higher image resolution </li></ul></ul>
  7. 8. Understand the Situation <ul><li>High Resolution Oblique Views </li></ul>Neighborhood Image
  8. 9. Measure Features and Exposures <ul><li>Height </li></ul><ul><li>Distance </li></ul><ul><ul><li>Point to Point </li></ul></ul><ul><ul><li>Surface </li></ul></ul><ul><li>Square Footage </li></ul><ul><li>Pitch/Area on Sloped </li></ul><ul><li>Roof </li></ul><ul><li>Latitude/Longitude </li></ul><ul><li>Elevation/Slope/Grade </li></ul>
  9. 10. <ul><li>Reduce time spent in the field or screening accounts </li></ul><ul><ul><li>Initial Submission Review </li></ul></ul><ul><ul><li>Underwriter can view property while doing initial analysis </li></ul></ul><ul><ul><li>Underwriter can more efficiently pre-screen submissions </li></ul></ul><ul><ul><li>Items that can be viewed Underwriter or Loss Control: </li></ul></ul><ul><ul><ul><li>- Condition of Property - Distance to Exposures on All Sides </li></ul></ul></ul><ul><ul><ul><li>- Construction Type - Building Improvement via Historical Images </li></ul></ul></ul><ul><ul><ul><li>- Distance to Fire Hydrant - Roof Type </li></ul></ul></ul><ul><ul><ul><li>- Distance to Fire Station - Number of Stories </li></ul></ul></ul><ul><ul><ul><li>- Total Area - Brush Exposure </li></ul></ul></ul><ul><ul><ul><li>- Distance From Shoreline - Surrounding Area of Property </li></ul></ul></ul><ul><ul><ul><li>- Elevation </li></ul></ul></ul><ul><ul><li>General Liability Exposures such as: parking lots, location of lighting, means of egress, number of stories </li></ul></ul>How Can Pictometry Help Underwriting/Loss Control:
  10. 11. <ul><li>Assist Underwriting/Loss Control with Renewal Process </li></ul><ul><li>Identify any changes in location since initially writing the business </li></ul><ul><li>Verify square footage for ITV and also General Liability Exposures </li></ul><ul><li>Identify any changes in surrounding exposures </li></ul><ul><li>Assist Underwriting with Rollovers </li></ul><ul><li>Not ordering loss control but can verify information while reviewing book </li></ul><ul><li>Assist Underwriting with Auditing Existing Book </li></ul><ul><li>Again, not ordering loss control but can verify information </li></ul><ul><li>For ITV audits, can get accurate ITV information from images </li></ul><ul><li>Assist Underwriting with identifying similar locations when assigning a tentative rate or judgment rate. </li></ul>Reduce Risk
  11. 12. <ul><li>Assist Underwriting/Loss Control with paperless documentation process: images can be annotated on and extracted and attached to underwriting file. </li></ul><ul><li>Assist Underwriting/Loss Control with verifying non-auditable exposures, square footage of buildings and parking lots. </li></ul><ul><li>Underwriting can cost-effectively review Small Business accounts for better risk selection. </li></ul><ul><li>When looking at a large schedule of locations, underwriter can better evaluate locations that are not being surveyed. </li></ul><ul><li>Underwriting/Loss Control can identify multi-building risks and communicate the risks by annotating on image. </li></ul>Reduce Risk
  12. 14. <ul><li>Affluent/High Net Worth </li></ul>
  13. 15. <ul><li>Initial claim review process </li></ul><ul><ul><li>Adjustor can view property while doing initial analysis </li></ul></ul><ul><ul><li>Replacement cost verification </li></ul></ul><ul><ul><li>Review property prior to initial visit </li></ul></ul><ul><li>Verification </li></ul><ul><ul><li>Type of roof – Metal, Tile or Asphalt Shingles </li></ul></ul><ul><ul><li>Unusual features of building – Solar, Skylights </li></ul></ul><ul><ul><li>Windows (number/size/style), Gutters, AC Units, Shutters </li></ul></ul><ul><ul><li>Trees/Landscaping </li></ul></ul><ul><ul><li>Fence </li></ul></ul><ul><ul><li>Structures (separate or attached) such as Decks, Tool Sheds, </li></ul></ul><ul><ul><li>Out Buildings and Gazebos </li></ul></ul>How Can Pictometry Help Property Claims?
  14. 16. <ul><li>Reduce Expenses </li></ul><ul><ul><li>Know Before You Go </li></ul></ul><ul><ul><ul><li>Bring out the right tools and staff </li></ul></ul></ul><ul><ul><ul><li>Improved efficiency and increased customer service </li></ul></ul></ul><ul><ul><li>Reduce “Windshield Time” - Travel and related expenses </li></ul></ul><ul><ul><ul><li>Adjustors are sent by Car or Airplane at a moment’s notice </li></ul></ul></ul><ul><ul><ul><ul><li>Premium for Airfare, Gasoline </li></ul></ul></ul></ul><ul><ul><li>Reduce average cost to close a claim </li></ul></ul><ul><ul><ul><li>Phone Adjustor vs. Field Adjustor </li></ul></ul></ul>Increase Productivity
  15. 17. <ul><li>Roofing </li></ul><ul><li>Easily identify Steep and High claims and measurements </li></ul><ul><ul><li>NYS Section 240 (well controlled height exposures) </li></ul></ul><ul><ul><li>Recognize one story vs. two story </li></ul></ul><ul><ul><li>Weather conditions causes lasers, tape measures, walking wheels not to work </li></ul></ul><ul><ul><li>Needs to bring right ladders </li></ul></ul><ul><ul><li>Safety </li></ul></ul><ul><ul><ul><li>Roofs in winter time </li></ul></ul></ul><ul><ul><ul><li>Higher pitched roofs </li></ul></ul></ul><ul><li>Create and verify measurements </li></ul><ul><ul><li>Contractors get paid more </li></ul></ul><ul><ul><ul><li>For higher pitched roofs for safety </li></ul></ul></ul><ul><ul><ul><li>More time required to do the job </li></ul></ul></ul><ul><ul><li>Re-Inspections: Roofing square estimates </li></ul></ul><ul><li>Pre-planning rooftops </li></ul><ul><ul><li>Detailed Ortho image provide realistic diagram of the roof </li></ul></ul><ul><ul><ul><li>For gable roof houses reduces field work by using Pitch/Distance tools </li></ul></ul></ul><ul><ul><ul><li>For flat roofs reduces field work by using Area tool </li></ul></ul></ul><ul><ul><li>Create rooftop outline measurements </li></ul></ul><ul><ul><ul><li>Verify measurements </li></ul></ul></ul><ul><ul><ul><li>Reduce measurement time during CAT </li></ul></ul></ul>Increase Productivity
  16. 18. <ul><li>Frontline Claims Processor </li></ul><ul><li>Identify the exact location of the accident </li></ul><ul><ul><li>Inside vs. Outside Lane </li></ul></ul><ul><ul><li>Right Lane vs. Left Lane </li></ul></ul><ul><ul><li>Turn Lane vs. Non-Turn Lane </li></ul></ul><ul><ul><li>On/Off-Ramp vs. Flow of Traffic Lane </li></ul></ul><ul><ul><li>Nearest Intersecting streets  </li></ul></ul><ul><ul><li>Feet from nearest intersection/object </li></ul></ul><ul><li>Help in recall/memory </li></ul><ul><ul><li>Traffic control device involvement </li></ul></ul><ul><ul><li> “ Virtually see” through </li></ul></ul><ul><ul><ul><li>Inclement weather </li></ul></ul></ul><ul><ul><ul><li>Night time conditions </li></ul></ul></ul><ul><li>Determine potential for other property damage (buildings, trees, signs) </li></ul>Auto Investigation
  17. 19. <ul><li>Inside Claims Adjustor can re-construct accident: </li></ul><ul><li>Reveal the character of the roadway </li></ul><ul><ul><li>Straight vs. Curve </li></ul></ul><ul><ul><li>Level vs. Grade vs. Hillcrest </li></ul></ul><ul><ul><ul><li>Use elevation tool to reveal slope </li></ul></ul></ul><ul><ul><li>Clear vs. Obstructed View </li></ul></ul><ul><ul><li>Narrow vs. Wide Shoulder    </li></ul></ul><ul><li>Identify and measure available stopping distance </li></ul><ul><li>Reduce investigation time on phone or utilization of independent adjustors, whether for multi- or singular vehicle accidents </li></ul><ul><li>Debunk stories and assign liability.    </li></ul><ul><ul><li>When combined with the other driver's perspective, an impartial party can begin to see what makes sense, and who may not be reporting accurately. </li></ul></ul>Reveal the Truth
  18. 20. Stop Fraud/Reduce Litigation Date stamp documents site of claim. A before/after historical record captured for litigation years from now. Jan. 13, 2004 Sept. 8, 2005 Owner put a claim in here for a building that did not exist. Worked in conjunction with the investigator. Both were arrested.
  19. 21. Create “After” Imagery of your properties “On Demand” - Imagery can be selected on a per event basis - Dedicated planes are on standby during hurricane season - Pictometry has 92% of the East Coast and Gulf Coast Residents captured - Imagery distributed via the web - Experience: Ike, Katrina, Charley, Gustav, 911, Midwest flooding, Tornados - Present: Days - Upcoming: Hours Obtain images post-catastrophe
  20. 22. Document a Disaster This tree weakened the ground beneath the levee
  21. 23. New Orleans, Sept. 2005
  22. 24. <ul><li>Cedar Rapids, June 2008 </li></ul>
  23. 25. Hurricane Ike January 2008
  24. 26. Hurricane Ike September 2008
  25. 27. <ul><li>Web-based (no IT involvement, no downloads, plug-ins, or no resetting passwords) </li></ul><ul><li>Email address and password driven </li></ul><ul><li>Admin can assign users or delegate role to additional administrators </li></ul><ul><li>15 seconds to set up a user </li></ul><ul><li>20 minutes of self-paced video training </li></ul><ul><li>Free US Customer Phone Support </li></ul>How Easy is Pictometry Online to Implement?
  26. 28. <ul><li>There are lots of projects on your plate. Other industry professionals have been in the same position. </li></ul><ul><li>Here is why a Pictometry Pilot should be among your top priorities in 2010: </li></ul><ul><ul><li>Easy to implement, train and service </li></ul></ul><ul><ul><li>Utilized by staff in many departments and product lines to become more productive and efficient employees </li></ul></ul><ul><ul><li>Your competitors are using this product right now to reduce expense ratio and increase market share </li></ul></ul><ul><ul><li>High ROI that is easily attributable to Pictometry </li></ul></ul><ul><ul><li>User Friendly (let’s take a look) </li></ul></ul>Don’t Worry. Be Happy!
  27. 29. <ul><li>Pictometry Insurance Carrier </li></ul><ul><li>Contact: </li></ul><ul><li>Jeffrey Marcus </li></ul><ul><li>Senior Director, Sales </li></ul><ul><li>[email_address] </li></ul><ul><li>585-444-2580 </li></ul>