@jeffreylcohen   @deirdrewalsh       @sussol                                 (Susan Solomon)Resourceshttp://smb2.be/m095Um
500,000,000 600,000,000 700,000,000      ...1,000,000,000
Define
Integrate
Listen & Engage
Build
Activate
Analyze
180 pixels wide       x540 pixels high
• Create a content editorial content and track  performance• Integrate with Other Pieces of Content• Humanize the brand an...
EdgeRank =Affinity + Weight + Time
Affinity
Weight
Time
• Check Page EdgeRank• Encourage Engagement• Drive Traffic to Page• Ask People to Like Posts
• Remind Visitors to Like Page• Direct Visitors to Page• Other Calls to Action are Okay• Tab is Page Hosted Elsewhere
• Generate On-Page Leads• Direct Traffic to Blog Posts with CTAs• Direct Traffic to Landing Pages• Leads are Measurable
• Be Aware of Contest Guidelines• Connect Contest to Your Business• Think Engagement, not Likes
• Create an Internal Response Policy• Post House Rules• Respond per Both Policies• Don’t Be Afraid to Take Action
Well-Targeted Ads
Targeted SuccessesTargeted                             SponsoredEmployer   Reach Block Ads                               S...
• Test Your Ads• Set a Click-Through-Rate Goal• Consider Cost Per Fan• Try Sponsored Stories
Images•   Paul Revere: http://www.flickr.com/photos/jazzlawyer/4145905963/•   Crowd: http://www.flickr.com/photos/jamescridl...
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
Using Facebook for Effective  B2B Marketing
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Using Facebook for Effective B2B Marketing

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Plenty of B2B marketers have successfully incorporated Facebook into their marketing programs. The first challenge for B2B marketers is getting customers and prospects to like your business page, but it is a bigger challenge to get them to engage with your page content. You'll discover best practices of top B2B Facebook pages, including creating engaging content, getting that content seen, and encouraging customers and prospects to take further action. With the help of experienced Facebook page managers, our speakers will review how to handle ongoing Facebook platform changes and negative attacks on a B2B page.

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  • Really good insight into the subject matter... I enjoyed listening to you and your colleagues present it at MarketingProfs.
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  • Using Facebook for Effective B2B Marketing

    1. 1. @jeffreylcohen @deirdrewalsh @sussol (Susan Solomon)Resourceshttp://smb2.be/m095Um
    2. 2. 500,000,000 600,000,000 700,000,000 ...1,000,000,000
    3. 3. Define
    4. 4. Integrate
    5. 5. Listen & Engage
    6. 6. Build
    7. 7. Activate
    8. 8. Analyze
    9. 9. 180 pixels wide x540 pixels high
    10. 10. • Create a content editorial content and track performance• Integrate with Other Pieces of Content• Humanize the brand and make content engaging• Offer special incentives, activities and information for fans
    11. 11. EdgeRank =Affinity + Weight + Time
    12. 12. Affinity
    13. 13. Weight
    14. 14. Time
    15. 15. • Check Page EdgeRank• Encourage Engagement• Drive Traffic to Page• Ask People to Like Posts
    16. 16. • Remind Visitors to Like Page• Direct Visitors to Page• Other Calls to Action are Okay• Tab is Page Hosted Elsewhere
    17. 17. • Generate On-Page Leads• Direct Traffic to Blog Posts with CTAs• Direct Traffic to Landing Pages• Leads are Measurable
    18. 18. • Be Aware of Contest Guidelines• Connect Contest to Your Business• Think Engagement, not Likes
    19. 19. • Create an Internal Response Policy• Post House Rules• Respond per Both Policies• Don’t Be Afraid to Take Action
    20. 20. Well-Targeted Ads
    21. 21. Targeted SuccessesTargeted SponsoredEmployer Reach Block Ads Stories Groups
    22. 22. • Test Your Ads• Set a Click-Through-Rate Goal• Consider Cost Per Fan• Try Sponsored Stories
    23. 23. Images• Paul Revere: http://www.flickr.com/photos/jazzlawyer/4145905963/• Crowd: http://www.flickr.com/photos/jamescridland/613445810/• Two Workers: http://www.flickr.com/photos/f_mafra/3739721993/• Dictionary: http://www.flickr.com/photos/greeblie/3338710223/• Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/• Listen: http://www.flickr.com/photos/giara/2211500258/• Build: http://www.flickr.com/photos/shoebappa/447992165/• Activate: http://www.flickr.com/photos/34836988@N07/3422871077/• Analyze: http://www.flickr.com/photos/marvaloha/3301706196/• Calendar: http://www.flickr.com/photos/37996583811@N01/5374722095/• Leverage Content: http://www.flickr.com/photos/deirdrewalsh/5818808607• Check In: http://www.flickr.com/photos/30lines/5239540608/• Affinity: http://www.flickr.com/photos/55935853@N00/3416177000/• Weight: http://www.flickr.com/photos/edyson/87566058/• Time: http://www.flickr.com/photos/mayeve/2312167749/
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