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Using Facebook for Effective B2B Marketing

by Distinguished Lecturer at Ball State University on Jun 14, 2011

  • 10,698 views

Plenty of B2B marketers have successfully incorporated Facebook into their marketing programs. The first challenge for B2B marketers is getting customers and prospects to like your business page, but ...

Plenty of B2B marketers have successfully incorporated Facebook into their marketing programs. The first challenge for B2B marketers is getting customers and prospects to like your business page, but it is a bigger challenge to get them to engage with your page content. You'll discover best practices of top B2B Facebook pages, including creating engaging content, getting that content seen, and encouraging customers and prospects to take further action. With the help of experienced Facebook page managers, our speakers will review how to handle ongoing Facebook platform changes and negative attacks on a B2B page.

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  • adventurehouse Adventure House at Adventure House Really good insight into the subject matter... I enjoyed listening to you and your colleagues present it at MarketingProfs. 2 years ago
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Using Facebook for Effective  B2B Marketing Using Facebook for Effective B2B Marketing Presentation Transcript