The Godfather Guide to Social Media Influence

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This presentation is an overview of social media influence. It includes popular tools Klout, Peer Index, mBlast, Grader and Twitalyzer. There is also a link to more resources on influence. …

This presentation is an overview of social media influence. It includes popular tools Klout, Peer Index, mBlast, Grader and Twitalyzer. There is also a link to more resources on influence.

It was given at the Triangle Social Media Club (@SMCTriangle) meeting on January 20, 2011 in Raleigh NC.

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Transcript

  • 1.
  • 2.
  • 3.
  • 4. Influencer Tools
  • 5. Influencer Tools
    Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
  • 6. Influencer Tools
    PeerIndex wants to become the standard that identifies, ranks, and scores these new authorities -- and help them benefit from the social capital they have built up.
  • 7. Influencer Tools
    mBlast enables marketing professionals to identify and work with the true Influencers that matter most to their markets.
  • 8. Influencer Tools
    Twitter Grader is a tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded.
  • 9. Influencer Tools
    Twitalyzer provides analysis of a user’s Twitter
    network, reach and impact.
  • 10. SMC Triangle Klout Scores
  • 11. Other Local Klout Scores
  • 12. One Klout Score Runs the Family
  • 13. Influencer Marketing – Asking for Favors
  • 14. Becoming an Influencer Without Murder
  • 15. Going Too Far