Social Media Has Changed B2B Communications
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Social Media Has Changed B2B Communications

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This presentation looks at the changing nature of B2B communications in the context of changes wrought by social media. It was given at BMA Milwaukee on May 12, 2011.

This presentation looks at the changing nature of B2B communications in the context of changes wrought by social media. It was given at BMA Milwaukee on May 12, 2011.

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  • http://www.flickr.com/photos/jurvetson/97214206/\n
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Social Media Has Changed B2B Communications Presentation Transcript

  • 1. How would the moon landing be different if Twitter were around in 1969? #smb2b
  • 2. Twitter peaked at 4,000tweets per second during the Bin Laden death announcement #smb2b
  • 3. The Network Effect
  • 4. Social media is not a tool or technology. It’s a real-timeapproach to communications and engagement #smb2b
  • 5. Companies need to influence search to be found.Social media can help. #smb2b
  • 6. A LinkedIn profile is for a person who works at a company. B2B in a nutshell. #smb2b
  • 7. Campaign vs. RelationshipsSource: http://socialmedia.cisco.com
  • 8. Social profiles expand the reach of the message #smb2b
  • 9. Companies build relationships andgain customers through providing valuable content #smb2b
  • 10. Thank You! @jeffreylcohen #smb2b
  • 11. ImagesMoon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://www.flickr.com/photos/outtacontext/3738129561Twin Towers: http://www.flickr.com/photos/vans0075/2196163926Phone: http://www.flickr.com/photos/barron/3082365739/Laptop: http://www.flickr.com/photos/bigpresh/3860586024/Magazines: http://www.flickr.com/photos/pixelarity/4361102373/Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/Customers: http://www.flickr.com/photos/maysbusinessschool/5120743887/Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/Listening: http://www.flickr.com/photos/democonference/4990694743/Dog: http://www.flickr.com/photos/bulldogsrule/84473676/Road: http://www.flickr.com/photos/sambou/2611998145/