How would the moon landing be different if Twitter were  around in 1969? #smb2b
Twitter peaked at 4,000tweets per second during the      Bin Laden death  announcement #smb2b
The Network Effect
Social media is not a tool or   technology. It’s a real-timeapproach to communications and      engagement #smb2b
Companies need to influence      search to be found.Social media can help. #smb2b
A LinkedIn profile is for a person    who works at a company.   B2B in a nutshell. #smb2b
Campaign vs. RelationshipsSource: http://socialmedia.cisco.com
Social profiles expand the reach   of the message #smb2b
Companies build relationships andgain customers through providing    valuable content #smb2b
Thank You! @jeffreylcohen   #smb2b
ImagesMoon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://...
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
Social Media Has Changed B2B Communications
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Social Media Has Changed B2B Communications

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This presentation looks at the changing nature of B2B communications in the context of changes wrought by social media. It was given at BMA Milwaukee on May 12, 2011.

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  • http://www.flickr.com/photos/jurvetson/97214206/\n
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  • http://www.flickr.com/photos/outtacontext/3738129561\n
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  • http://www.flickr.com/photos/democonference/4990694743/\n
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  • http://www.flickr.com/photos/sambou/2611998145/\n
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  • Social Media Has Changed B2B Communications

    1. 1. How would the moon landing be different if Twitter were around in 1969? #smb2b
    2. 2. Twitter peaked at 4,000tweets per second during the Bin Laden death announcement #smb2b
    3. 3. The Network Effect
    4. 4. Social media is not a tool or technology. It’s a real-timeapproach to communications and engagement #smb2b
    5. 5. Companies need to influence search to be found.Social media can help. #smb2b
    6. 6. A LinkedIn profile is for a person who works at a company. B2B in a nutshell. #smb2b
    7. 7. Campaign vs. RelationshipsSource: http://socialmedia.cisco.com
    8. 8. Social profiles expand the reach of the message #smb2b
    9. 9. Companies build relationships andgain customers through providing valuable content #smb2b
    10. 10. Thank You! @jeffreylcohen #smb2b
    11. 11. ImagesMoon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://www.flickr.com/photos/outtacontext/3738129561Twin Towers: http://www.flickr.com/photos/vans0075/2196163926Phone: http://www.flickr.com/photos/barron/3082365739/Laptop: http://www.flickr.com/photos/bigpresh/3860586024/Magazines: http://www.flickr.com/photos/pixelarity/4361102373/Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/Customers: http://www.flickr.com/photos/maysbusinessschool/5120743887/Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/Listening: http://www.flickr.com/photos/democonference/4990694743/Dog: http://www.flickr.com/photos/bulldogsrule/84473676/Road: http://www.flickr.com/photos/sambou/2611998145/
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