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Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
Social Media Best Practices
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Social Media Best Practices

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Presented at MarketingProfs Digital Marketing Forum on February 3, 2011 in Austin Texas.

Presented at MarketingProfs Digital Marketing Forum on February 3, 2011 in Austin Texas.

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  1. Social Media Best Practices MarketingProfs Digital Marketing Forum 2011Jeffrey L. Cohen, Social Media Marketing Manager Austin TX Howard, Merrell & Partners
  2. @jeffreylcohen @sharonmostyn @abelniak
  3. What is Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  4. http://www.flickr.com/photos/sin_agua/1261025867/
  5. http://www.flickr.com/photos/antichrist/110333106/
  6. http://www.flickr.com/photos/seanosullivan/134424999/
  7. http://www.flickr.com/photos/altamiranopics/4427555766/
  8. http://www.flickr.com/photos/spelio/3458127832/
  9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
  10. Why Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  11. http://www.flickr.com/photos/alexpatterson/2078963636/
  12. http://www.flickr.com/photos/22240293@N05/3845692998/
  13. • Leverage expertise and content • Expands presence • Helps search results • Build businessJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  14. It All Starts with a PlanJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  15. • Discovery • Goals • Content • MeasurementJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  16. But I Have a WebsiteJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  17. • Message must be clear • Site must be professional • Organize like a customer • Provide clear pathsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  18. To Blog or Not to BlogJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  19. • Blog on your own domain • Commit to blogging • Create editorial calendar • Answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  20. Tweeting Tweets on TwitterJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  21. • Share information of value • Follow people of interest • Be consistent • Ask and answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  22. Facing Up to FacebookJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  23. • Share content on Page • All customer touch points • Offer value to followers • Specials okayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  24. The Business of LinkedInJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  25. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriatelyJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  26. CommunitiesJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  27. • Build loyalty, advocacy • Encourage sharing • Huge cost savings • Capture all conversationsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  28. More Than 2 Billion YouTube Views Per DayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  29. • Branded channel • Best video hosting • More video views • Moderate commentsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  30. Resources• http://www.dpgraph.com • http://twitter.com/#!/methodtweet• http://www.boredofsouthsea.co.uk • http://wthashtag.com• http://www.freshbooks.com • http://twitter.com/#!/ducttape/smallbiz• http://www.riverpoolsandspas.com/blog • http://wefollow.com• http://blog.hubspot.com • http://www.facebook.com/Cisco• http://www.blogsouthwest.com • http://www.facebook.com/WaltDisneyWorld• http://blog.blueskyfactory.com • http://www.facebook.com/7NEWS• http://blogs.indium.com • http://www.facebook.com/PrecisePet• http://www.fiskateers.com/blog • http://communities.ptc.com• http://twitter.com/#!/marketingprofs • http://www.moneymindedmoms.com• http://twitter.com/#!/mackcollier • http://thinkpassenger.com• http://twitter.com/#!/starbucks • http://www.youtube.com/cisco• http://twitter.com/#!/1stmarinerbank • http://www.youtube.com/storm
  31. Austin Photos• Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/• Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/• Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/• County Line: http://www.flickr.com/photos/amanderson/4381092048/• Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/• The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/ 2542621695/• Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/• Big Tex: http://www.flickr.com/photos/technosailor/3357067236/• Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/• Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/• Bone Shack: http://www.flickr.com/photos/smason/1216343450/• Pig: http://www.flickr.com/photos/smason/166946415/
  32. THANKS!@jeffreylcohen @sharonmostyn @abelniak

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