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Social Media                            Best Practices                                      MarketingProfs                ...
@jeffreylcohen                 @sharonmostyn                                 @abelniak
What is                           Social Media?Jeffrey L. Cohen, Social Media Marketing Manager            Howard, Merrell...
http://www.flickr.com/photos/sin_agua/1261025867/
http://www.flickr.com/photos/antichrist/110333106/
http://www.flickr.com/photos/seanosullivan/134424999/
http://www.flickr.com/photos/altamiranopics/4427555766/
http://www.flickr.com/photos/spelio/3458127832/
http://www.flickr.com/photos/stuffandnonsense/3106026995/
Why                           Social Media?Jeffrey L. Cohen, Social Media Marketing Manager            Howard, Merrell & P...
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
• Leverage expertise and                            content                         • Expands presence                    ...
It All Starts                             with a PlanJeffrey L. Cohen, Social Media Marketing Manager            Howard, M...
• Discovery                         • Goals                         • Content                         • MeasurementJeffrey...
But I Have                              a WebsiteJeffrey L. Cohen, Social Media Marketing Manager            Howard, Merre...
• Message must be clear                          • Site must be professional                          • Organize like a cu...
To Blog or                            Not to BlogJeffrey L. Cohen, Social Media Marketing Manager            Howard, Merre...
• Blog on your own domain                          • Commit to blogging                          • Create editorial calend...
Tweeting Tweets                          on TwitterJeffrey L. Cohen, Social Media Marketing Manager            Howard, Mer...
• Share information of value                         • Follow people of interest                         • Be consistent  ...
Facing Up to                             FacebookJeffrey L. Cohen, Social Media Marketing Manager            Howard, Merre...
• Share content on Page                          • All customer touch points                          • Offer value to fol...
The Business                            of LinkedInJeffrey L. Cohen, Social Media Marketing Manager            Howard, Mer...
• Profiles are the beginning                        • Connect with others                        • Find groups of interest ...
CommunitiesJeffrey L. Cohen, Social Media Marketing Manager            Howard, Merrell & Partners
• Build loyalty, advocacy                          • Encourage sharing                          • Huge cost savings       ...
More Than                             2 Billion                             YouTube                          Views Per Day...
• Branded channel                          • Best video hosting                          • More video views               ...
Resources•   http://www.dpgraph.com                  •   http://twitter.com/#!/methodtweet•   http://www.boredofsouthsea.c...
Austin Photos•   Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/•   Sandy’s Frozen: http://www.flickr.com/photos...
THANKS!@jeffreylcohen   @sharonmostyn   @abelniak
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Social Media Best Practices

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Presented at MarketingProfs Digital Marketing Forum on February 3, 2011 in Austin Texas.

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Transcript of "Social Media Best Practices"

  1. 1. Social Media Best Practices MarketingProfs Digital Marketing Forum 2011Jeffrey L. Cohen, Social Media Marketing Manager Austin TX Howard, Merrell & Partners
  2. 2. @jeffreylcohen @sharonmostyn @abelniak
  3. 3. What is Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  4. 4. http://www.flickr.com/photos/sin_agua/1261025867/
  5. 5. http://www.flickr.com/photos/antichrist/110333106/
  6. 6. http://www.flickr.com/photos/seanosullivan/134424999/
  7. 7. http://www.flickr.com/photos/altamiranopics/4427555766/
  8. 8. http://www.flickr.com/photos/spelio/3458127832/
  9. 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
  10. 10. Why Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  11. 11. http://www.flickr.com/photos/alexpatterson/2078963636/
  12. 12. http://www.flickr.com/photos/22240293@N05/3845692998/
  13. 13. • Leverage expertise and content • Expands presence • Helps search results • Build businessJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  14. 14. It All Starts with a PlanJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  15. 15. • Discovery • Goals • Content • MeasurementJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  16. 16. But I Have a WebsiteJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  17. 17. • Message must be clear • Site must be professional • Organize like a customer • Provide clear pathsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  18. 18. To Blog or Not to BlogJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  19. 19. • Blog on your own domain • Commit to blogging • Create editorial calendar • Answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  20. 20. Tweeting Tweets on TwitterJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  21. 21. • Share information of value • Follow people of interest • Be consistent • Ask and answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  22. 22. Facing Up to FacebookJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  23. 23. • Share content on Page • All customer touch points • Offer value to followers • Specials okayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  24. 24. The Business of LinkedInJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  25. 25. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriatelyJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  26. 26. CommunitiesJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  27. 27. • Build loyalty, advocacy • Encourage sharing • Huge cost savings • Capture all conversationsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  28. 28. More Than 2 Billion YouTube Views Per DayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  29. 29. • Branded channel • Best video hosting • More video views • Moderate commentsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  30. 30. Resources• http://www.dpgraph.com • http://twitter.com/#!/methodtweet• http://www.boredofsouthsea.co.uk • http://wthashtag.com• http://www.freshbooks.com • http://twitter.com/#!/ducttape/smallbiz• http://www.riverpoolsandspas.com/blog • http://wefollow.com• http://blog.hubspot.com • http://www.facebook.com/Cisco• http://www.blogsouthwest.com • http://www.facebook.com/WaltDisneyWorld• http://blog.blueskyfactory.com • http://www.facebook.com/7NEWS• http://blogs.indium.com • http://www.facebook.com/PrecisePet• http://www.fiskateers.com/blog • http://communities.ptc.com• http://twitter.com/#!/marketingprofs • http://www.moneymindedmoms.com• http://twitter.com/#!/mackcollier • http://thinkpassenger.com• http://twitter.com/#!/starbucks • http://www.youtube.com/cisco• http://twitter.com/#!/1stmarinerbank • http://www.youtube.com/storm
  31. 31. Austin Photos• Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/• Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/• Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/• County Line: http://www.flickr.com/photos/amanderson/4381092048/• Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/• The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/ 2542621695/• Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/• Big Tex: http://www.flickr.com/photos/technosailor/3357067236/• Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/• Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/• Bone Shack: http://www.flickr.com/photos/smason/1216343450/• Pig: http://www.flickr.com/photos/smason/166946415/
  32. 32. THANKS!@jeffreylcohen @sharonmostyn @abelniak
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