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Social Media Best Practices

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Presented at MarketingProfs Digital Marketing Forum on February 3, 2011 in Austin Texas.

Presented at MarketingProfs Digital Marketing Forum on February 3, 2011 in Austin Texas.

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  • 1. Social Media Best Practices MarketingProfs Digital Marketing Forum 2011Jeffrey L. Cohen, Social Media Marketing Manager Austin TX Howard, Merrell & Partners
  • 2. @jeffreylcohen @sharonmostyn @abelniak
  • 3. What is Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 4. http://www.flickr.com/photos/sin_agua/1261025867/
  • 5. http://www.flickr.com/photos/antichrist/110333106/
  • 6. http://www.flickr.com/photos/seanosullivan/134424999/
  • 7. http://www.flickr.com/photos/altamiranopics/4427555766/
  • 8. http://www.flickr.com/photos/spelio/3458127832/
  • 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
  • 10. Why Social Media?Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 11. http://www.flickr.com/photos/alexpatterson/2078963636/
  • 12. http://www.flickr.com/photos/22240293@N05/3845692998/
  • 13. • Leverage expertise and content • Expands presence • Helps search results • Build businessJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 14. It All Starts with a PlanJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 15. • Discovery • Goals • Content • MeasurementJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 16. But I Have a WebsiteJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 17. • Message must be clear • Site must be professional • Organize like a customer • Provide clear pathsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 18. To Blog or Not to BlogJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 19. • Blog on your own domain • Commit to blogging • Create editorial calendar • Answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 20. Tweeting Tweets on TwitterJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 21. • Share information of value • Follow people of interest • Be consistent • Ask and answer questionsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 22. Facing Up to FacebookJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 23. • Share content on Page • All customer touch points • Offer value to followers • Specials okayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 24. The Business of LinkedInJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 25. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriatelyJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 26. CommunitiesJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 27. • Build loyalty, advocacy • Encourage sharing • Huge cost savings • Capture all conversationsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 28. More Than 2 Billion YouTube Views Per DayJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 29. • Branded channel • Best video hosting • More video views • Moderate commentsJeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 30. Resources• http://www.dpgraph.com • http://twitter.com/#!/methodtweet• http://www.boredofsouthsea.co.uk • http://wthashtag.com• http://www.freshbooks.com • http://twitter.com/#!/ducttape/smallbiz• http://www.riverpoolsandspas.com/blog • http://wefollow.com• http://blog.hubspot.com • http://www.facebook.com/Cisco• http://www.blogsouthwest.com • http://www.facebook.com/WaltDisneyWorld• http://blog.blueskyfactory.com • http://www.facebook.com/7NEWS• http://blogs.indium.com • http://www.facebook.com/PrecisePet• http://www.fiskateers.com/blog • http://communities.ptc.com• http://twitter.com/#!/marketingprofs • http://www.moneymindedmoms.com• http://twitter.com/#!/mackcollier • http://thinkpassenger.com• http://twitter.com/#!/starbucks • http://www.youtube.com/cisco• http://twitter.com/#!/1stmarinerbank • http://www.youtube.com/storm
  • 31. Austin Photos• Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/• Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/• Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/• County Line: http://www.flickr.com/photos/amanderson/4381092048/• Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/• The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/ 2542621695/• Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/• Big Tex: http://www.flickr.com/photos/technosailor/3357067236/• Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/• Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/• Bone Shack: http://www.flickr.com/photos/smason/1216343450/• Pig: http://www.flickr.com/photos/smason/166946415/
  • 32. THANKS!@jeffreylcohen @sharonmostyn @abelniak

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