Social Media and Licensed B2B Partners

2,032 views
1,963 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,032
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide























































  • Social Media and Licensed B2B Partners

    1. 1. Social Media and Licensed B2B Partners Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners Biltmore Partner Conference - August 4, 2010
    2. 2. What is Social Media?
    3. 3. http://www.flickr.com/photos/sin_agua/1261025867/
    4. 4. http://www.flickr.com/photos/antichrist/110333106/
    5. 5. http://www.flickr.com/photos/scottm/262491216/
    6. 6. Who Uses Social Media?
    7. 7. http://www.flickr.com/photos/kirsten/96044717/
    8. 8. http://www.flickr.com/photos/dobrych/3518808386/
    9. 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
    10. 10. Why Social Media?
    11. 11. http://www.flickr.com/photos/alexpatterson/2078963636/
    12. 12. http://www.flickr.com/photos/22240293@N05/3845692998/
    13. 13. • New way to communicate • Customers expect it • Expands presence • Helps search results
    14. 14. Website
    15. 15. • Organize like a customer • Online sales • Find a retailer • Connections
    16. 16. Blogs
    17. 17. http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/
    18. 18. • Connect with existing blogs • Blog on your own domain • Commit to blogging • Answer customer questions
    19. 19. Twitter
    20. 20. • Share information of value • Follow people of interest • Be consistent • Answer questions
    21. 21. Facebook
    22. 22. • Leverage Biltmore brand • Connect with other licensees • Promote products • Offer value to followers
    23. 23. LinkedIn
    24. 24. • Profiles are the beginning • Connect with others • Find groups of interest • Grow business relationships
    25. 25. Photos and Video
    26. 26. Biltmore Photo Links • Biltmore Title Slide: http://www.flickr.com/photos/ 44534236@N00/3825164764/ • Biltmore Tower: http://www.flickr.com/photos/judybaxter/342889614/ • Biltmore Lion: http://www.flickr.com/photos/mr_g_travels/1132458988/
    27. 27. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen

    ×