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Social Media and
Licensed B2B Partners




Jeffrey L. Cohen, Social Media Marketing Manager
            Howard, Merrell & ...
What is Social
  Media?
http://www.flickr.com/photos/sin_agua/1261025867/
http://www.flickr.com/photos/antichrist/110333106/
http://www.flickr.com/photos/scottm/262491216/
Who Uses Social
   Media?
http://www.flickr.com/photos/kirsten/96044717/
http://www.flickr.com/photos/dobrych/3518808386/
http://www.flickr.com/photos/stuffandnonsense/3106026995/
Why Social Media?
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
• New way to communicate
• Customers expect it
• Expands presence
• Helps search results
Website
• Organize like a customer
• Online sales
• Find a retailer
• Connections
Blogs
http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/
• Connect with existing blogs
• Blog on your own domain
• Commit to blogging
• Answer customer questions
Twitter
• Share information of value
• Follow people of interest
• Be consistent
• Answer questions
Facebook
• Leverage Biltmore brand
• Connect with other licensees
• Promote products
• Offer value to followers
LinkedIn
• Profiles are the beginning
• Connect with others
• Find groups of interest
• Grow business relationships
Photos and Video
Biltmore Photo Links


•   Biltmore Title Slide: http://www.flickr.com/photos/
    44534236@N00/3825164764/

•   Biltmore T...
Contact
•   jcohen@merrellgroup.com

•   Twitter: http://twitter.com/jeffreylcohen
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
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Social Media and Licensed B2B Partners

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  • Transcript of "Social Media and Licensed B2B Partners"

    1. 1. Social Media and Licensed B2B Partners Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners Biltmore Partner Conference - August 4, 2010
    2. 2. What is Social Media?
    3. 3. http://www.flickr.com/photos/sin_agua/1261025867/
    4. 4. http://www.flickr.com/photos/antichrist/110333106/
    5. 5. http://www.flickr.com/photos/scottm/262491216/
    6. 6. Who Uses Social Media?
    7. 7. http://www.flickr.com/photos/kirsten/96044717/
    8. 8. http://www.flickr.com/photos/dobrych/3518808386/
    9. 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
    10. 10. Why Social Media?
    11. 11. http://www.flickr.com/photos/alexpatterson/2078963636/
    12. 12. http://www.flickr.com/photos/22240293@N05/3845692998/
    13. 13. • New way to communicate • Customers expect it • Expands presence • Helps search results
    14. 14. Website
    15. 15. • Organize like a customer • Online sales • Find a retailer • Connections
    16. 16. Blogs
    17. 17. http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/
    18. 18. • Connect with existing blogs • Blog on your own domain • Commit to blogging • Answer customer questions
    19. 19. Twitter
    20. 20. • Share information of value • Follow people of interest • Be consistent • Answer questions
    21. 21. Facebook
    22. 22. • Leverage Biltmore brand • Connect with other licensees • Promote products • Offer value to followers
    23. 23. LinkedIn
    24. 24. • Profiles are the beginning • Connect with others • Find groups of interest • Grow business relationships
    25. 25. Photos and Video
    26. 26. Biltmore Photo Links • Biltmore Title Slide: http://www.flickr.com/photos/ 44534236@N00/3825164764/ • Biltmore Tower: http://www.flickr.com/photos/judybaxter/342889614/ • Biltmore Lion: http://www.flickr.com/photos/mr_g_travels/1132458988/
    27. 27. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen
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