• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media and Licensed B2B Partners
 

Social Media and Licensed B2B Partners

on

  • 2,136 views

 

Statistics

Views

Total Views
2,136
Views on SlideShare
2,135
Embed Views
1

Actions

Likes
1
Downloads
16
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />

Social Media and Licensed B2B Partners Social Media and Licensed B2B Partners Presentation Transcript

  • Social Media and Licensed B2B Partners Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners Biltmore Partner Conference - August 4, 2010
  • What is Social Media?
  • http://www.flickr.com/photos/sin_agua/1261025867/
  • http://www.flickr.com/photos/antichrist/110333106/
  • http://www.flickr.com/photos/scottm/262491216/
  • Who Uses Social Media?
  • http://www.flickr.com/photos/kirsten/96044717/
  • http://www.flickr.com/photos/dobrych/3518808386/
  • http://www.flickr.com/photos/stuffandnonsense/3106026995/
  • Why Social Media?
  • http://www.flickr.com/photos/alexpatterson/2078963636/
  • http://www.flickr.com/photos/22240293@N05/3845692998/
  • • New way to communicate • Customers expect it • Expands presence • Helps search results
  • Website
  • • Organize like a customer • Online sales • Find a retailer • Connections
  • Blogs
  • http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/
  • • Connect with existing blogs • Blog on your own domain • Commit to blogging • Answer customer questions
  • Twitter
  • • Share information of value • Follow people of interest • Be consistent • Answer questions
  • Facebook
  • • Leverage Biltmore brand • Connect with other licensees • Promote products • Offer value to followers
  • LinkedIn
  • • Profiles are the beginning • Connect with others • Find groups of interest • Grow business relationships
  • Photos and Video
  • Biltmore Photo Links • Biltmore Title Slide: http://www.flickr.com/photos/ 44534236@N00/3825164764/ • Biltmore Tower: http://www.flickr.com/photos/judybaxter/342889614/ • Biltmore Lion: http://www.flickr.com/photos/mr_g_travels/1132458988/
  • Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen