Social Media and Licensed B2B Partners

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  • 1. Social Media and Licensed B2B Partners Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners Biltmore Partner Conference - August 4, 2010
  • 2. What is Social Media?
  • 3. http://www.flickr.com/photos/sin_agua/1261025867/
  • 4. http://www.flickr.com/photos/antichrist/110333106/
  • 5. http://www.flickr.com/photos/scottm/262491216/
  • 6. Who Uses Social Media?
  • 7. http://www.flickr.com/photos/kirsten/96044717/
  • 8. http://www.flickr.com/photos/dobrych/3518808386/
  • 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
  • 10. Why Social Media?
  • 11. http://www.flickr.com/photos/alexpatterson/2078963636/
  • 12. http://www.flickr.com/photos/22240293@N05/3845692998/
  • 13. • New way to communicate • Customers expect it • Expands presence • Helps search results
  • 14. Website
  • 15. • Organize like a customer • Online sales • Find a retailer • Connections
  • 16. Blogs
  • 17. http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/
  • 18. • Connect with existing blogs • Blog on your own domain • Commit to blogging • Answer customer questions
  • 19. Twitter
  • 20. • Share information of value • Follow people of interest • Be consistent • Answer questions
  • 21. Facebook
  • 22. • Leverage Biltmore brand • Connect with other licensees • Promote products • Offer value to followers
  • 23. LinkedIn
  • 24. • Profiles are the beginning • Connect with others • Find groups of interest • Grow business relationships
  • 25. Photos and Video
  • 26. Biltmore Photo Links • Biltmore Title Slide: http://www.flickr.com/photos/ 44534236@N00/3825164764/ • Biltmore Tower: http://www.flickr.com/photos/judybaxter/342889614/ • Biltmore Lion: http://www.flickr.com/photos/mr_g_travels/1132458988/
  • 27. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen