Social Media and Licensed B2B Partners

Social Media and Licensed B2B Partners Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners Biltmore Partner Conference - August 4, 2010

What is Social Media?

http://www.ﬂickr.com/photos/sin_agua/1261025867/

http://www.ﬂickr.com/photos/antichrist/110333106/

http://www.ﬂickr.com/photos/scottm/262491216/

Who Uses Social Media?

http://www.ﬂickr.com/photos/kirsten/96044717/

http://www.ﬂickr.com/photos/dobrych/3518808386/

http://www.ﬂickr.com/photos/stuffandnonsense/3106026995/

Why Social Media?

http://www.ﬂickr.com/photos/alexpatterson/2078963636/

http://www.ﬂickr.com/photos/22240293@N05/3845692998/

• New way to communicate • Customers expect it • Expands presence • Helps search results

Website

• Organize like a customer • Online sales • Find a retailer • Connections

http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/

• Connect with existing blogs • Blog on your own domain • Commit to blogging • Answer customer questions

Twitter

• Share information of value • Follow people of interest • Be consistent • Answer questions

Facebook

• Leverage Biltmore brand • Connect with other licensees • Promote products • Offer value to followers

• Proﬁles are the beginning • Connect with others • Find groups of interest • Grow business relationships

Photos and Video

Biltmore Photo Links • Biltmore Title Slide: http://www.flickr.com/photos/ 44534236@N00/3825164764/ • Biltmore Tower: http://www.flickr.com/photos/judybaxter/342889614/ • Biltmore Lion: http://www.flickr.com/photos/mr_g_travels/1132458988/

Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen

Social Media and Licensed B2B Partners

by Jeffrey L. Cohen on Aug 04, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Social Media and Licensed B2B Partners — Presentation Transcript