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Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
Social Media and Licensed B2B Partners
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Social Media and Licensed B2B Partners

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  • Transcript

    • 1. Social Media and Licensed B2B Partners Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners Biltmore Partner Conference - August 4, 2010
    • 2. What is Social Media?
    • 3. http://www.flickr.com/photos/sin_agua/1261025867/
    • 4. http://www.flickr.com/photos/antichrist/110333106/
    • 5. http://www.flickr.com/photos/scottm/262491216/
    • 6. Who Uses Social Media?
    • 7. http://www.flickr.com/photos/kirsten/96044717/
    • 8. http://www.flickr.com/photos/dobrych/3518808386/
    • 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
    • 10. Why Social Media?
    • 11. http://www.flickr.com/photos/alexpatterson/2078963636/
    • 12. http://www.flickr.com/photos/22240293@N05/3845692998/
    • 13. • New way to communicate • Customers expect it • Expands presence • Helps search results
    • 14. Website
    • 15. • Organize like a customer • Online sales • Find a retailer • Connections
    • 16. Blogs
    • 17. http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/
    • 18. • Connect with existing blogs • Blog on your own domain • Commit to blogging • Answer customer questions
    • 19. Twitter
    • 20. • Share information of value • Follow people of interest • Be consistent • Answer questions
    • 21. Facebook
    • 22. • Leverage Biltmore brand • Connect with other licensees • Promote products • Offer value to followers
    • 23. LinkedIn
    • 24. • Profiles are the beginning • Connect with others • Find groups of interest • Grow business relationships
    • 25. Photos and Video
    • 26. Biltmore Photo Links • Biltmore Title Slide: http://www.flickr.com/photos/ 44534236@N00/3825164764/ • Biltmore Tower: http://www.flickr.com/photos/judybaxter/342889614/ • Biltmore Lion: http://www.flickr.com/photos/mr_g_travels/1132458988/
    • 27. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen

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