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Social Media and Licensed B2B Partners

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  • Transcript

    • 1. Social Media and Licensed B2B Partners Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners Biltmore Partner Conference - August 4, 2010
    • 2. What is Social Media?
    • 3. http://www.flickr.com/photos/sin_agua/1261025867/
    • 4. http://www.flickr.com/photos/antichrist/110333106/
    • 5. http://www.flickr.com/photos/scottm/262491216/
    • 6. Who Uses Social Media?
    • 7. http://www.flickr.com/photos/kirsten/96044717/
    • 8. http://www.flickr.com/photos/dobrych/3518808386/
    • 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
    • 10. Why Social Media?
    • 11. http://www.flickr.com/photos/alexpatterson/2078963636/
    • 12. http://www.flickr.com/photos/22240293@N05/3845692998/
    • 13. • New way to communicate • Customers expect it • Expands presence • Helps search results
    • 14. Website
    • 15. • Organize like a customer • Online sales • Find a retailer • Connections
    • 16. Blogs
    • 17. http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/
    • 18. • Connect with existing blogs • Blog on your own domain • Commit to blogging • Answer customer questions
    • 19. Twitter
    • 20. • Share information of value • Follow people of interest • Be consistent • Answer questions
    • 21. Facebook
    • 22. • Leverage Biltmore brand • Connect with other licensees • Promote products • Offer value to followers
    • 23. LinkedIn
    • 24. • Profiles are the beginning • Connect with others • Find groups of interest • Grow business relationships
    • 25. Photos and Video
    • 26. Biltmore Photo Links • Biltmore Title Slide: http://www.flickr.com/photos/ 44534236@N00/3825164764/ • Biltmore Tower: http://www.flickr.com/photos/judybaxter/342889614/ • Biltmore Lion: http://www.flickr.com/photos/mr_g_travels/1132458988/
    • 27. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen