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Integrating Social Media into Marketing and Sales Planning<br />Jeffrey L. Cohen<br />Social Strategist<br />@JeffreyLCohe...
Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995:<br />This presentation ...
Step 1:<br />Planning<br />
Step 2:<br />Gathering Ingredients<br />
Step 3:<br />Preparation<br />
Marketing <br />And Sales<br />Planning<br />
Target<br />
Listen<br />
Channel<br />
Price<br />
Action<br />
Build<br />
Integrate<br />
3 Biggest Challenges<br />Running a Restaurant<br />
1. Enough Daily Diners<br />
2. Food Ordering<br />
3. Wait and Kitchen Staff<br />
Engage<br />
Foodimentary.com<br />
Today is National <br />Pecan Cookie Day<br />
John MacAdam<br />born in 1756<br />
Plastic Coke Bottles<br />Introduced in 1971<br />
Activate<br />
Mobile<br />
Connect<br />
Share<br />
Result<br />
Analyze<br />
jeff.cohen@radian6.com<br />@jeffreylcohen<br />B2BSocialMedia.com<br />
Pizza: http://www.flickr.com/photos/sethw/2150948508/<br />Recipes: http://www.flickr.com/photos/arnaoot/27293277/<br />Ne...
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Integrating Social Media into Marketing and Sales Planning

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This presentation was given to food service professionals to help them understand how to integrate social media into their marketing and sales planning. It also provided an overview of some social media best practices.

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  • Any purchase decisions customer make should be made based on currently available technology. Please visit our websiteto review our Safe Harbor statement in detail.
  • http://www.flickr.com/photos/sethw/2150948508/
  • http://www.flickr.com/photos/wiakotw/2133217353/
  • http://www.flickr.com/photos/arnaoot/27293277/
  • http://www.flickr.com/photos/manastasov/2908951149/
  • http://www.flickr.com/photos/wiakotw/2133217353/
  • http://www.flickr.com/photos/raeallen/21185981/
  • http://www.flickr.com/photos/coreyburger/4640025475/
  • http://www.flickr.com/photos/soudeh/446490505/
  • http://www.flickr.com/photos/andrewmalone/3146942513/
  • http://www.flickr.com/photos/wiakotw/2133217353/
  • http://www.flickr.com/photos/12392252@N03/1839810842/
  • http://www.flickr.com/photos/28096801@N05/4581041971/
  • http://www.flickr.com/photos/outdoorstudios/4322773102/
  • http://www.flickr.com/photos/wainwright-photography/3897896342/
  • http://www.flickr.com/photos/andreasnilsson1976/343173277/
  • http://www.flickr.com/photos/nzdefenceforce/5472900776/
  • http://www.flickr.com/photos/lobraumeister/4066636415/
  • http://www.flickr.com/photos/workingword/4663445312/
  • http://www.flickr.com/photos/giara/2211500258/
  • http://www.flickr.com/photos/jrinkingston/2635231847/
  • http://www.flickr.com/photos/zizzy/89696633/
  • http://www.flickr.com/photos/frosted_peppercorn/2774382505
  • http://www.flickr.com/photos/feuilllu/739173692/
  • http://www.flickr.com/photos/lo_ise/4730973273/
  • http://www.flickr.com/photos/infusionsoft/4485023576/
  • http://www.flickr.com/photos/shoebappa/447992165/
  • http://www.flickr.com/photos/rpenalozan/5170104100/
  • http://www.flickr.com/photos/lrargerich/3104554309/
  • http://www.flickr.com/photos/ayngelina/4345322344/
  • http://www.flickr.com/photos/lising/3361634912/
  • http://www.flickr.com/photos/lising/3253855700/
  • http://www.flickr.com/photos/citrixonline/5760925422/
  • http://www.flickr.com/photos/wiakotw/2133217353/
  • http://www.flickr.com/photos/cheesy42/5875927819/
  • http://www.flickr.com/photos/akiree/2587340859/
  • http://www.flickr.com/photos/34836988@N07/3422871077/
  • http://www.flickr.com/photos/mujitra/5480120811/
  • http://www.flickr.com/photos/mujitra/5480120811/
  • http://www.flickr.com/photos/catskillsgrrl/33959312/
  • Transcript of "Integrating Social Media into Marketing and Sales Planning"

    1. 1. Integrating Social Media into Marketing and Sales Planning<br />Jeffrey L. Cohen<br />Social Strategist<br />@JeffreyLCohen<br />
    2. 2. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995:<br />This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.<br />Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.<br />
    3. 3.
    4. 4.
    5. 5. Step 1:<br />Planning<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11. Step 2:<br />Gathering Ingredients<br />
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16. Step 3:<br />Preparation<br />
    17. 17.
    18. 18.
    19. 19. Marketing <br />And Sales<br />Planning<br />
    20. 20.
    21. 21.
    22. 22. Target<br />
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28. Listen<br />
    29. 29. Channel<br />
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34. Price<br />
    35. 35.
    36. 36. Action<br />
    37. 37.
    38. 38.
    39. 39.
    40. 40. Build<br />
    41. 41.
    42. 42. Integrate<br />
    43. 43. 3 Biggest Challenges<br />Running a Restaurant<br />
    44. 44. 1. Enough Daily Diners<br />
    45. 45. 2. Food Ordering<br />
    46. 46. 3. Wait and Kitchen Staff<br />
    47. 47. Engage<br />
    48. 48. Foodimentary.com<br />
    49. 49. Today is National <br />Pecan Cookie Day<br />
    50. 50. John MacAdam<br />born in 1756<br />
    51. 51. Plastic Coke Bottles<br />Introduced in 1971<br />
    52. 52. Activate<br />
    53. 53.
    54. 54.
    55. 55. Mobile<br />
    56. 56. Connect<br />
    57. 57. Share<br />
    58. 58. Result<br />
    59. 59. Analyze<br />
    60. 60. jeff.cohen@radian6.com<br />@jeffreylcohen<br />B2BSocialMedia.com<br />
    61. 61. Pizza: http://www.flickr.com/photos/sethw/2150948508/<br />Recipes: http://www.flickr.com/photos/arnaoot/27293277/<br />Neighbors: http://www.flickr.com/photos/manastasov/2908951149/<br />Wheat: http://www.flickr.com/photos/raeallen/21185981/<br />Tomatoes: http://www.flickr.com/photos/coreyburger/4640025475/<br />Cheese: http://www.flickr.com/photos/soudeh/446490505/<br />Pepperoni: http://www.flickr.com/photos/andrewmalone/3146942513/<br />Marketing Planning: http://www.flickr.com/photos/12392252@N03/1839810842/<br />Shout: http://www.flickr.com/photos/28096801@N05/4581041971/<br />Whisper: http://www.flickr.com/photos/outdoorstudios/4322773102/<br />Target: http://www.flickr.com/photos/wainwright-photography/3897896342/<br />Chef: http://www.flickr.com/photos/andreasnilsson1976/343173277/<br />Army Line: http://www.flickr.com/photos/nzdefenceforce/5472900776/<br />Smiling Buyer: http://www.flickr.com/photos/lobraumeister/4066636415/<br />Cereal Eaters: http://www.flickr.com/photos/workingword/4663445312/<br />Listen: http://www.flickr.com/photos/giara/2211500258/<br />Channel: http://www.flickr.com/photos/jrinkingston/2635231847/<br />Price: http://www.flickr.com/photos/zizzy/89696633/<br />Action: http://www.flickr.com/photos/frosted_peppercorn/2774382505<br />Words: http://www.flickr.com/photos/feuilllu/739173692/<br />Picturetaking: http://www.flickr.com/photos/lo_ise/4730973273/<br />Video: http://www.flickr.com/photos/infusionsoft/4485023576/<br />Build: http://www.flickr.com/photos/shoebappa/447992165/<br />Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/<br />Restaurant: http://www.flickr.com/photos/lrargerich/3104554309/<br />Diners: http://www.flickr.com/photos/ayngelina/4345322344/<br />Food: http://www.flickr.com/photos/lising/3361634912/<br />Wait Staff: http://www.flickr.com/photos/lising/3253855700/<br />Engage: http://www.flickr.com/photos/citrixonline/5760925422/<br />Pecan Cookie: http://www.flickr.com/photos/wiakotw/2133217353/<br />Macadamia Nut: http://www.flickr.com/photos/cheesy42/5875927819/<br />Coke Bottle: http://www.flickr.com/photos/akiree/2587340859/<br />Activate: http://www.flickr.com/photos/34836988@N07/3422871077/<br />Mobile: http://www.flickr.com/photos/mujitra/5480120811/<br />Results: http://www.flickr.com/photos/catskillsgrrl/33959312/<br />Analyze: http://www.flickr.com/photos/marvaloha/3301706196/ <br />Images<br />
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