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How Social MediaHas ChangedBusiness Communications   @jeffreylcohen               #iabcnctri   Social Strategist, Radian6
How would the moon landing be different if Twitter were around in 1969? #iabcnctri
5th Most Tweets/second:Death of Steve Jobs (6,049)        #iabcnctri
4th Most Tweets/second:New Years Eve 2011 (6,939)        #iabcnctri
3rd Most Tweets/second:Brazil Loses Copa America (7,166)             #iabcnctri
2nd Most Tweets/second:Japan Beats US in Women’s World      Cup (7,196) #iabcnctri
Most Tweets/second:Beyonce Baby Bump on VMAs     (8,868) #iabcnctri
The Network Effect
Social media is not a tool or   technology. It’s a real-timeapproach to communications and     engagement #iabcnctri
Companies need to influence       search to be found.Social media can help. #iabcnctri
Use a variety of content toconnect with target audience.         #iabcnctri
Social profiles expand the reach  of the message #iabcnctri
Companies build relationships andgain customers through providing  compelling content #iabcnctri
@jeffreylcohen@radian6@smb2bB2BSocialMedia.comwww.linkedIn.com/in/jeffreylcohen
ImagesRoad: http://www.flickr.com/photos/sambou/2611998145/Moon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: ht...
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
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How Social Media Has Changed Business Communications

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Transcript of "How Social Media Has Changed Business Communications"

  1. 1. How Social MediaHas ChangedBusiness Communications @jeffreylcohen #iabcnctri Social Strategist, Radian6
  2. 2. How would the moon landing be different if Twitter were around in 1969? #iabcnctri
  3. 3. 5th Most Tweets/second:Death of Steve Jobs (6,049) #iabcnctri
  4. 4. 4th Most Tweets/second:New Years Eve 2011 (6,939) #iabcnctri
  5. 5. 3rd Most Tweets/second:Brazil Loses Copa America (7,166) #iabcnctri
  6. 6. 2nd Most Tweets/second:Japan Beats US in Women’s World Cup (7,196) #iabcnctri
  7. 7. Most Tweets/second:Beyonce Baby Bump on VMAs (8,868) #iabcnctri
  8. 8. The Network Effect
  9. 9. Social media is not a tool or technology. It’s a real-timeapproach to communications and engagement #iabcnctri
  10. 10. Companies need to influence search to be found.Social media can help. #iabcnctri
  11. 11. Use a variety of content toconnect with target audience. #iabcnctri
  12. 12. Social profiles expand the reach of the message #iabcnctri
  13. 13. Companies build relationships andgain customers through providing compelling content #iabcnctri
  14. 14. @jeffreylcohen@radian6@smb2bB2BSocialMedia.comwww.linkedIn.com/in/jeffreylcohen
  15. 15. ImagesRoad: http://www.flickr.com/photos/sambou/2611998145/Moon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://www.flickr.com/photos/outtacontext/3738129561NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159Phone: http://www.flickr.com/photos/barron/3082365739/Laptop: http://www.flickr.com/photos/bigpresh/3860586024/Magazines: http://www.flickr.com/photos/pixelarity/4361102373/Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/Words: http://www.flickr.com/photos/feuilllu/739173692/Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/Video: http://www.flickr.com/photos/infusionsoft/4485023576/Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/Listen: http://www.flickr.com/photos/giara/2211500258/Analyze: http://www.flickr.com/photos/marvaloha/3301706196/Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/
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