How Social Media Has Changed Business Communications

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  • 1. How Social MediaHas ChangedBusiness Communications @jeffreylcohen #iabcnctri Social Strategist, Radian6
  • 2. How would the moon landing be different if Twitter were around in 1969? #iabcnctri
  • 3. 5th Most Tweets/second:Death of Steve Jobs (6,049) #iabcnctri
  • 4. 4th Most Tweets/second:New Years Eve 2011 (6,939) #iabcnctri
  • 5. 3rd Most Tweets/second:Brazil Loses Copa America (7,166) #iabcnctri
  • 6. 2nd Most Tweets/second:Japan Beats US in Women’s World Cup (7,196) #iabcnctri
  • 7. Most Tweets/second:Beyonce Baby Bump on VMAs (8,868) #iabcnctri
  • 8. The Network Effect
  • 9. Social media is not a tool or technology. It’s a real-timeapproach to communications and engagement #iabcnctri
  • 10. Companies need to influence search to be found.Social media can help. #iabcnctri
  • 11. Use a variety of content toconnect with target audience. #iabcnctri
  • 12. Social profiles expand the reach of the message #iabcnctri
  • 13. Companies build relationships andgain customers through providing compelling content #iabcnctri
  • 14. @jeffreylcohen@radian6@smb2bB2BSocialMedia.comwww.linkedIn.com/in/jeffreylcohen
  • 15. ImagesRoad: http://www.flickr.com/photos/sambou/2611998145/Moon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://www.flickr.com/photos/outtacontext/3738129561NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159Phone: http://www.flickr.com/photos/barron/3082365739/Laptop: http://www.flickr.com/photos/bigpresh/3860586024/Magazines: http://www.flickr.com/photos/pixelarity/4361102373/Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/Words: http://www.flickr.com/photos/feuilllu/739173692/Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/Video: http://www.flickr.com/photos/infusionsoft/4485023576/Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/Listen: http://www.flickr.com/photos/giara/2211500258/Analyze: http://www.flickr.com/photos/marvaloha/3301706196/Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/