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How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
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How Social Media Has Changed Business Communications

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  • 1. How Social MediaHas ChangedBusiness Communications @jeffreylcohen #iabcnctri Social Strategist, Radian6
  • 2. How would the moon landing be different if Twitter were around in 1969? #iabcnctri
  • 3. 5th Most Tweets/second:Death of Steve Jobs (6,049) #iabcnctri
  • 4. 4th Most Tweets/second:New Years Eve 2011 (6,939) #iabcnctri
  • 5. 3rd Most Tweets/second:Brazil Loses Copa America (7,166) #iabcnctri
  • 6. 2nd Most Tweets/second:Japan Beats US in Women’s World Cup (7,196) #iabcnctri
  • 7. Most Tweets/second:Beyonce Baby Bump on VMAs (8,868) #iabcnctri
  • 8. The Network Effect
  • 9. Social media is not a tool or technology. It’s a real-timeapproach to communications and engagement #iabcnctri
  • 10. Companies need to influence search to be found.Social media can help. #iabcnctri
  • 11. Use a variety of content toconnect with target audience. #iabcnctri
  • 12. Social profiles expand the reach of the message #iabcnctri
  • 13. Companies build relationships andgain customers through providing compelling content #iabcnctri
  • 14. @jeffreylcohen@radian6@smb2bB2BSocialMedia.comwww.linkedIn.com/in/jeffreylcohen
  • 15. ImagesRoad: http://www.flickr.com/photos/sambou/2611998145/Moon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://www.flickr.com/photos/outtacontext/3738129561NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159Phone: http://www.flickr.com/photos/barron/3082365739/Laptop: http://www.flickr.com/photos/bigpresh/3860586024/Magazines: http://www.flickr.com/photos/pixelarity/4361102373/Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/Words: http://www.flickr.com/photos/feuilllu/739173692/Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/Video: http://www.flickr.com/photos/infusionsoft/4485023576/Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/Listen: http://www.flickr.com/photos/giara/2211500258/Analyze: http://www.flickr.com/photos/marvaloha/3301706196/Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/

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