How Social Media Has Changed Business Communications

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Social media is a real-time approach to communications and engagement that allows public relations professionals to more effectively tell stories for their companies and clients. Presented to the …

Social media is a real-time approach to communications and engagement that allows public relations professionals to more effectively tell stories for their companies and clients. Presented to the Charlotte NC PRSA Chapter on June 22, 2011.

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  • http://www.flickr.com/photos/sambou/2611998145/\n
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Transcript

  • 1. How Social MediaHas ChangedBusiness Communications @jeffreylcohen #prsaclt
  • 2. How would the moon landing be different if Twitter were around in 1969? #prsaclt
  • 3. Twitter peaked at 4,000tweets per second during the Bin Laden death announcement #prsaclt
  • 4. The Network Effect
  • 5. Social media is not a tool or technology. It’s a real-timeapproach to communications and engagement #prsaclt
  • 6. Companies need to influence search to be found.Social media can help. #prsaclt
  • 7. Use a variety of content toconnect with target audience. #prsaclt
  • 8. Social profiles expand the reach of the message #prsaclt
  • 9. Companies build relationships andgain customers through providing compelling content #prsaclt
  • 10. Thank You!@jeffreylcohen #prsaclt
  • 11. ImagesRoad: http://www.flickr.com/photos/sambou/2611998145/Moon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://www.flickr.com/photos/outtacontext/3738129561NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159Twin Towers: http://www.flickr.com/photos/vans0075/2196163926Phone: http://www.flickr.com/photos/barron/3082365739/Laptop: http://www.flickr.com/photos/bigpresh/3860586024/Magazines: http://www.flickr.com/photos/pixelarity/4361102373/Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/Words: http://www.flickr.com/photos/feuilllu/739173692/Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/Video: http://www.flickr.com/photos/infusionsoft/4485023576/Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/Listen: http://www.flickr.com/photos/giara/2211500258/Analyze: http://www.flickr.com/photos/marvaloha/3301706196/Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/