How Social MediaHas ChangedBusiness Communications    @jeffreylcohen   #prsaclt
How would the moon landing be different if Twitter were  around in 1969? #prsaclt
Twitter peaked at 4,000tweets per second during the      Bin Laden death  announcement #prsaclt
The Network Effect
Social media is not a tool or   technology. It’s a real-timeapproach to communications and      engagement #prsaclt
Companies need to influence      search to be found.Social media can help. #prsaclt
Use a variety of content toconnect with target audience.          #prsaclt
Social profiles expand the reach   of the message #prsaclt
Companies build relationships andgain customers through providing   compelling content #prsaclt
Thank You!@jeffreylcohen   #prsaclt
ImagesRoad: http://www.flickr.com/photos/sambou/2611998145/Moon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: ht...
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
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How Social Media Has Changed Business Communications

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Social media is a real-time approach to communications and engagement that allows public relations professionals to more effectively tell stories for their companies and clients. Presented to the Charlotte NC PRSA Chapter on June 22, 2011.

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  • http://www.flickr.com/photos/sambou/2611998145/\n
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  • How Social Media Has Changed Business Communications

    1. 1. How Social MediaHas ChangedBusiness Communications @jeffreylcohen #prsaclt
    2. 2. How would the moon landing be different if Twitter were around in 1969? #prsaclt
    3. 3. Twitter peaked at 4,000tweets per second during the Bin Laden death announcement #prsaclt
    4. 4. The Network Effect
    5. 5. Social media is not a tool or technology. It’s a real-timeapproach to communications and engagement #prsaclt
    6. 6. Companies need to influence search to be found.Social media can help. #prsaclt
    7. 7. Use a variety of content toconnect with target audience. #prsaclt
    8. 8. Social profiles expand the reach of the message #prsaclt
    9. 9. Companies build relationships andgain customers through providing compelling content #prsaclt
    10. 10. Thank You!@jeffreylcohen #prsaclt
    11. 11. ImagesRoad: http://www.flickr.com/photos/sambou/2611998145/Moon: http://www.flickr.com/photos/jurvetson/97214206/Kennedy: http://history.nasa.gov/moondec.htmlNewspaper: http://www.flickr.com/photos/outtacontext/3738129561NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159Twin Towers: http://www.flickr.com/photos/vans0075/2196163926Phone: http://www.flickr.com/photos/barron/3082365739/Laptop: http://www.flickr.com/photos/bigpresh/3860586024/Magazines: http://www.flickr.com/photos/pixelarity/4361102373/Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/Words: http://www.flickr.com/photos/feuilllu/739173692/Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/Video: http://www.flickr.com/photos/infusionsoft/4485023576/Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/Listen: http://www.flickr.com/photos/giara/2211500258/Analyze: http://www.flickr.com/photos/marvaloha/3301706196/Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/
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