Content Marketing for
   Small Business



Jeffrey L. Cohen, Social Media Marketing Manager
            Howard, Merrell & ...
What is Content
 Marketing?
http://www.flickr.com/photos/altamiranopics/4427555766/
http://www.flickr.com/photos/spelio/3458127832/
http://www.flickr.com/photos/scottm/262491216/
http://www.flickr.com/photos/stuffandnonsense/3106026995/
• Multiple channels
• Re-purpose existing items
• Provide value, not pitch
• Encourages sharing
Why Content
 Marketing?
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
• Leverage expertise
• Expands presence
• Helps search results
• Build business
Traditional
 Content
Marketing
Website
• Business must be clear
• Site must be professional
• Organize like a customer
• Provide clear paths
Resources
http://www.flickr.com/photos/mayeve/2312167749/
http://www.flickr.com/photos/ericrice/40854955/
• Schedule regular time
• Use tools to manage
• Create editorial calendar
• Re-use existing content
Blog
http://www.flickr.com/photos/philgyford/4505748943/
• Blog on your own domain
• Commit to blogging
• Best place to host content
• Answer customer questions
Twitter
• Share information of value
• Follow people of interest
• Be consistent
• Ask and answer questions
Facebook
• Share content on Page
• All customer touch points
• Offer value to followers
• Specials okay
LinkedIn
• Profiles are the beginning
• Connect with others
• Find groups of interest
• Share content appropriately
Photos and Videos
Greensboro
                  Photo Links

•   Jefferson Standard Building: http://www.flickr.com/photos/
    22779995@N05/2...
Contact
•   jcohen@merrellgroup.com

•   Twitter: http://twitter.com/jeffreylcohen
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
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Content Marketing for Small Business

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  • Content Marketing for Small Business

    1. 1. Content Marketing for Small Business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
    2. 2. What is Content Marketing?
    3. 3. http://www.flickr.com/photos/altamiranopics/4427555766/
    4. 4. http://www.flickr.com/photos/spelio/3458127832/
    5. 5. http://www.flickr.com/photos/scottm/262491216/
    6. 6. http://www.flickr.com/photos/stuffandnonsense/3106026995/
    7. 7. • Multiple channels • Re-purpose existing items • Provide value, not pitch • Encourages sharing
    8. 8. Why Content Marketing?
    9. 9. http://www.flickr.com/photos/alexpatterson/2078963636/
    10. 10. http://www.flickr.com/photos/22240293@N05/3845692998/
    11. 11. • Leverage expertise • Expands presence • Helps search results • Build business
    12. 12. Traditional Content Marketing
    13. 13. Website
    14. 14. • Business must be clear • Site must be professional • Organize like a customer • Provide clear paths
    15. 15. Resources
    16. 16. http://www.flickr.com/photos/mayeve/2312167749/
    17. 17. http://www.flickr.com/photos/ericrice/40854955/
    18. 18. • Schedule regular time • Use tools to manage • Create editorial calendar • Re-use existing content
    19. 19. Blog
    20. 20. http://www.flickr.com/photos/philgyford/4505748943/
    21. 21. • Blog on your own domain • Commit to blogging • Best place to host content • Answer customer questions
    22. 22. Twitter
    23. 23. • Share information of value • Follow people of interest • Be consistent • Ask and answer questions
    24. 24. Facebook
    25. 25. • Share content on Page • All customer touch points • Offer value to followers • Specials okay
    26. 26. LinkedIn
    27. 27. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately
    28. 28. Photos and Videos
    29. 29. Greensboro Photo Links • Jefferson Standard Building: http://www.flickr.com/photos/ 22779995@N05/2193438920 • Four Freshman: http://www.flickr.com/photos/jimdollar/4926353170/
    30. 30. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen
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