Content Marketing for Small Business

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  • 1. Content Marketing for Small Business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • 2. What is Content Marketing?
  • 3. http://www.flickr.com/photos/altamiranopics/4427555766/
  • 4. http://www.flickr.com/photos/spelio/3458127832/
  • 5. http://www.flickr.com/photos/scottm/262491216/
  • 6. http://www.flickr.com/photos/stuffandnonsense/3106026995/
  • 7. • Multiple channels • Re-purpose existing items • Provide value, not pitch • Encourages sharing
  • 8. Why Content Marketing?
  • 9. http://www.flickr.com/photos/alexpatterson/2078963636/
  • 10. http://www.flickr.com/photos/22240293@N05/3845692998/
  • 11. • Leverage expertise • Expands presence • Helps search results • Build business
  • 12. Traditional Content Marketing
  • 13. Website
  • 14. • Business must be clear • Site must be professional • Organize like a customer • Provide clear paths
  • 15. Resources
  • 16. http://www.flickr.com/photos/mayeve/2312167749/
  • 17. http://www.flickr.com/photos/ericrice/40854955/
  • 18. • Schedule regular time • Use tools to manage • Create editorial calendar • Re-use existing content
  • 19. Blog
  • 20. http://www.flickr.com/photos/philgyford/4505748943/
  • 21. • Blog on your own domain • Commit to blogging • Best place to host content • Answer customer questions
  • 22. Twitter
  • 23. • Share information of value • Follow people of interest • Be consistent • Ask and answer questions
  • 24. Facebook
  • 25. • Share content on Page • All customer touch points • Offer value to followers • Specials okay
  • 26. LinkedIn
  • 27. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately
  • 28. Photos and Videos
  • 29. Greensboro Photo Links • Jefferson Standard Building: http://www.flickr.com/photos/ 22779995@N05/2193438920 • Four Freshman: http://www.flickr.com/photos/jimdollar/4926353170/
  • 30. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen