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Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
Content Marketing for Small Business
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Content Marketing for Small Business

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  • Transcript

    • 1. Content Marketing for Small Business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
    • 2. What is Content Marketing?
    • 3. http://www.flickr.com/photos/altamiranopics/4427555766/
    • 4. http://www.flickr.com/photos/spelio/3458127832/
    • 5. http://www.flickr.com/photos/scottm/262491216/
    • 6. http://www.flickr.com/photos/stuffandnonsense/3106026995/
    • 7. • Multiple channels • Re-purpose existing items • Provide value, not pitch • Encourages sharing
    • 8. Why Content Marketing?
    • 9. http://www.flickr.com/photos/alexpatterson/2078963636/
    • 10. http://www.flickr.com/photos/22240293@N05/3845692998/
    • 11. • Leverage expertise • Expands presence • Helps search results • Build business
    • 12. Traditional Content Marketing
    • 13. Website
    • 14. • Business must be clear • Site must be professional • Organize like a customer • Provide clear paths
    • 15. Resources
    • 16. http://www.flickr.com/photos/mayeve/2312167749/
    • 17. http://www.flickr.com/photos/ericrice/40854955/
    • 18. • Schedule regular time • Use tools to manage • Create editorial calendar • Re-use existing content
    • 19. Blog
    • 20. http://www.flickr.com/photos/philgyford/4505748943/
    • 21. • Blog on your own domain • Commit to blogging • Best place to host content • Answer customer questions
    • 22. Twitter
    • 23. • Share information of value • Follow people of interest • Be consistent • Ask and answer questions
    • 24. Facebook
    • 25. • Share content on Page • All customer touch points • Offer value to followers • Specials okay
    • 26. LinkedIn
    • 27. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately
    • 28. Photos and Videos
    • 29. Greensboro Photo Links • Jefferson Standard Building: http://www.flickr.com/photos/ 22779995@N05/2193438920 • Four Freshman: http://www.flickr.com/photos/jimdollar/4926353170/
    • 30. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen

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