Content Marketing for Small Business

Content Marketing for Small Business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners

What is Content Marketing?

http://www.ﬂickr.com/photos/altamiranopics/4427555766/

http://www.ﬂickr.com/photos/spelio/3458127832/

http://www.ﬂickr.com/photos/scottm/262491216/

http://www.ﬂickr.com/photos/stuffandnonsense/3106026995/

• Multiple channels • Re-purpose existing items • Provide value, not pitch • Encourages sharing

Why Content Marketing?

http://www.ﬂickr.com/photos/alexpatterson/2078963636/

http://www.ﬂickr.com/photos/22240293@N05/3845692998/

• Leverage expertise • Expands presence • Helps search results • Build business

Traditional Content Marketing

Website

• Business must be clear • Site must be professional • Organize like a customer • Provide clear paths

Resources

http://www.ﬂickr.com/photos/mayeve/2312167749/

http://www.ﬂickr.com/photos/ericrice/40854955/

• Schedule regular time • Use tools to manage • Create editorial calendar • Re-use existing content

http://www.ﬂickr.com/photos/philgyford/4505748943/

• Blog on your own domain • Commit to blogging • Best place to host content • Answer customer questions

Twitter

• Share information of value • Follow people of interest • Be consistent • Ask and answer questions

Facebook

• Share content on Page • All customer touch points • Offer value to followers • Specials okay

• Proﬁles are the beginning • Connect with others • Find groups of interest • Share content appropriately

Photos and Videos

Greensboro Photo Links • Jefferson Standard Building: http://www.ﬂickr.com/photos/ 22779995@N05/2193438920 • Four Freshman: http://www.ﬂickr.com/photos/jimdollar/4926353170/

Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen

Content Marketing for Small Business

by Jeffrey L. Cohen on Oct 01, 2010

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Content Marketing for Small Business — Presentation Transcript