Content Marketing for Small Business
Upcoming SlideShare
Loading in...5
×
 

Content Marketing for Small Business

on

  • 2,126 views

 

Statistics

Views

Total Views
2,126
Views on SlideShare
2,126
Embed Views
0

Actions

Likes
2
Downloads
27
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />

Content Marketing for Small Business Content Marketing for Small Business Presentation Transcript

  • Content Marketing for Small Business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  • What is Content Marketing?
  • http://www.flickr.com/photos/altamiranopics/4427555766/
  • http://www.flickr.com/photos/spelio/3458127832/
  • http://www.flickr.com/photos/scottm/262491216/
  • http://www.flickr.com/photos/stuffandnonsense/3106026995/
  • • Multiple channels • Re-purpose existing items • Provide value, not pitch • Encourages sharing
  • Why Content Marketing?
  • http://www.flickr.com/photos/alexpatterson/2078963636/
  • http://www.flickr.com/photos/22240293@N05/3845692998/
  • • Leverage expertise • Expands presence • Helps search results • Build business
  • Traditional Content Marketing
  • Website
  • • Business must be clear • Site must be professional • Organize like a customer • Provide clear paths
  • Resources
  • http://www.flickr.com/photos/mayeve/2312167749/
  • http://www.flickr.com/photos/ericrice/40854955/
  • • Schedule regular time • Use tools to manage • Create editorial calendar • Re-use existing content
  • Blog
  • http://www.flickr.com/photos/philgyford/4505748943/
  • • Blog on your own domain • Commit to blogging • Best place to host content • Answer customer questions
  • Twitter
  • • Share information of value • Follow people of interest • Be consistent • Ask and answer questions
  • Facebook
  • • Share content on Page • All customer touch points • Offer value to followers • Specials okay
  • LinkedIn
  • • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately
  • Photos and Videos
  • Greensboro Photo Links • Jefferson Standard Building: http://www.flickr.com/photos/ 22779995@N05/2193438920 • Four Freshman: http://www.flickr.com/photos/jimdollar/4926353170/
  • Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen