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Content Marketing for Small Business
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Content Marketing for Small Business

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  • Transcript

    • 1. Content Marketing for Small Business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
    • 2. What is Content Marketing?
    • 3. http://www.flickr.com/photos/altamiranopics/4427555766/
    • 4. http://www.flickr.com/photos/spelio/3458127832/
    • 5. http://www.flickr.com/photos/scottm/262491216/
    • 6. http://www.flickr.com/photos/stuffandnonsense/3106026995/
    • 7. • Multiple channels • Re-purpose existing items • Provide value, not pitch • Encourages sharing
    • 8. Why Content Marketing?
    • 9. http://www.flickr.com/photos/alexpatterson/2078963636/
    • 10. http://www.flickr.com/photos/22240293@N05/3845692998/
    • 11. • Leverage expertise • Expands presence • Helps search results • Build business
    • 12. Traditional Content Marketing
    • 13. Website
    • 14. • Business must be clear • Site must be professional • Organize like a customer • Provide clear paths
    • 15. Resources
    • 16. http://www.flickr.com/photos/mayeve/2312167749/
    • 17. http://www.flickr.com/photos/ericrice/40854955/
    • 18. • Schedule regular time • Use tools to manage • Create editorial calendar • Re-use existing content
    • 19. Blog
    • 20. http://www.flickr.com/photos/philgyford/4505748943/
    • 21. • Blog on your own domain • Commit to blogging • Best place to host content • Answer customer questions
    • 22. Twitter
    • 23. • Share information of value • Follow people of interest • Be consistent • Ask and answer questions
    • 24. Facebook
    • 25. • Share content on Page • All customer touch points • Offer value to followers • Specials okay
    • 26. LinkedIn
    • 27. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately
    • 28. Photos and Videos
    • 29. Greensboro Photo Links • Jefferson Standard Building: http://www.flickr.com/photos/ 22779995@N05/2193438920 • Four Freshman: http://www.flickr.com/photos/jimdollar/4926353170/
    • 30. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen

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