16 Best Practices of B2B Corporate Blogging
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16 Best Practices of B2B Corporate Blogging

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Transcript

  • 1. 16 Best Practices of B2B Corporate Blogging Jeffrey L. Cohen (@jeffreylcohen) Social Media Marketing Manager, Howard, Merrell & Partners Contributing Editor, SocialMediaB2B.com Partner, OurHashtag
  • 2. What is a Blog?
  • 3. Why a Blog?
  • 4. http://www.flickr.com/photos/alexpatterson/2078963636/
  • 5. http://www.flickr.com/photos/22240293@N05/3845692998/
  • 6. Best Practices
  • 7. Establish a Strategy
  • 8. Use Buyer Personas
  • 9. http://www.slideshare.net/michelelinn/marketing-profs2010-contentmarketing-3982146
  • 10. Use Keywords
  • 11. Develop a Content Strategy
  • 12. http://www.flickr.com/photos/scottkinmartin/2196226089/
  • 13. Create an Editorial Calendar
  • 14. Find a Voice
  • 15. Create Compelling Content
  • 16. Follow Other Blogs
  • 17. Post on a Regular Schedule
  • 18. Include Calls to Action
  • 19. Show Author Photos
  • 20. Link from Home Page
  • 21. Engage with Readers
  • 22. Spread Your Content
  • 23. Leave Comments
  • 24. Measure Success
  • 25. 16 Blogging Best Practices: • Establish a Strategy • Post on a Regular Basis • Use Customer Personas • Include Calls to Action • Use Keywords • Show Author Photos • Develop a Content Strategy • Link from Home Page • Create an Editorial • Engage with Readers Calendar • Spread your Content • Find a Voice • Leave Comments • Create Compelling Content • Measure Success • Follow Other Blogs
  • 26. Blog Links • http://www.robotwisdom.com • http://www.peterme.com • http://blogs.sun.com/jonathan • http://blog.blueskyfactory.com • http://www.breakingpointsystems.com/community/blog • http://37signals.com/svn • http://boeingblogs.com/randy • http://blog.strands.com • http://sethgodin.typepad.com • http://blog.hubspot.com • http://indium.com/blogs • http://ge.geglobalresearch.com/blog • http://conversations.nokia.com • http://blogs.oracle.com • http://blogs.sas.com
  • 27. Contact: Email: jcohen@merrellgroup.com Twitter: @jeffreylcohen