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16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
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16 Best Practices of B2B Corporate Blogging

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  • Transcript

    • 1. 16 Best Practices of B2B Corporate Blogging Jeffrey L. Cohen (@jeffreylcohen) Social Media Marketing Manager, Howard, Merrell & Partners Contributing Editor, SocialMediaB2B.com Partner, OurHashtag
    • 2. What is a Blog?
    • 3. Why a Blog?
    • 4. http://www.flickr.com/photos/alexpatterson/2078963636/
    • 5. http://www.flickr.com/photos/22240293@N05/3845692998/
    • 6. Best Practices
    • 7. Establish a Strategy
    • 8. Use Buyer Personas
    • 9. http://www.slideshare.net/michelelinn/marketing-profs2010-contentmarketing-3982146
    • 10. Use Keywords
    • 11. Develop a Content Strategy
    • 12. http://www.flickr.com/photos/scottkinmartin/2196226089/
    • 13. Create an Editorial Calendar
    • 14. Find a Voice
    • 15. Create Compelling Content
    • 16. Follow Other Blogs
    • 17. Post on a Regular Schedule
    • 18. Include Calls to Action
    • 19. Show Author Photos
    • 20. Link from Home Page
    • 21. Engage with Readers
    • 22. Spread Your Content
    • 23. Leave Comments
    • 24. Measure Success
    • 25. 16 Blogging Best Practices: • Establish a Strategy • Post on a Regular Basis • Use Customer Personas • Include Calls to Action • Use Keywords • Show Author Photos • Develop a Content Strategy • Link from Home Page • Create an Editorial • Engage with Readers Calendar • Spread your Content • Find a Voice • Leave Comments • Create Compelling Content • Measure Success • Follow Other Blogs
    • 26. Blog Links • http://www.robotwisdom.com • http://www.peterme.com • http://blogs.sun.com/jonathan • http://blog.blueskyfactory.com • http://www.breakingpointsystems.com/community/blog • http://37signals.com/svn • http://boeingblogs.com/randy • http://blog.strands.com • http://sethgodin.typepad.com • http://blog.hubspot.com • http://indium.com/blogs • http://ge.geglobalresearch.com/blog • http://conversations.nokia.com • http://blogs.oracle.com • http://blogs.sas.com
    • 27. Contact: Email: jcohen@merrellgroup.com Twitter: @jeffreylcohen

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