16 Best Practices of B2B Corporate Blogging

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  • 16 Best Practices of B2B Corporate Blogging

    1. 1. 16 Best Practices of B2B Corporate Blogging Jeffrey L. Cohen (@jeffreylcohen) Social Media Marketing Manager, Howard, Merrell & Partners Contributing Editor, SocialMediaB2B.com Partner, OurHashtag
    2. 2. What is a Blog?
    3. 3. Why a Blog?
    4. 4. http://www.flickr.com/photos/alexpatterson/2078963636/
    5. 5. http://www.flickr.com/photos/22240293@N05/3845692998/
    6. 6. Best Practices
    7. 7. Establish a Strategy
    8. 8. Use Buyer Personas
    9. 9. http://www.slideshare.net/michelelinn/marketing-profs2010-contentmarketing-3982146
    10. 10. Use Keywords
    11. 11. Develop a Content Strategy
    12. 12. http://www.flickr.com/photos/scottkinmartin/2196226089/
    13. 13. Create an Editorial Calendar
    14. 14. Find a Voice
    15. 15. Create Compelling Content
    16. 16. Follow Other Blogs
    17. 17. Post on a Regular Schedule
    18. 18. Include Calls to Action
    19. 19. Show Author Photos
    20. 20. Link from Home Page
    21. 21. Engage with Readers
    22. 22. Spread Your Content
    23. 23. Leave Comments
    24. 24. Measure Success
    25. 25. 16 Blogging Best Practices: • Establish a Strategy • Post on a Regular Basis • Use Customer Personas • Include Calls to Action • Use Keywords • Show Author Photos • Develop a Content Strategy • Link from Home Page • Create an Editorial • Engage with Readers Calendar • Spread your Content • Find a Voice • Leave Comments • Create Compelling Content • Measure Success • Follow Other Blogs
    26. 26. Blog Links • http://www.robotwisdom.com • http://www.peterme.com • http://blogs.sun.com/jonathan • http://blog.blueskyfactory.com • http://www.breakingpointsystems.com/community/blog • http://37signals.com/svn • http://boeingblogs.com/randy • http://blog.strands.com • http://sethgodin.typepad.com • http://blog.hubspot.com • http://indium.com/blogs • http://ge.geglobalresearch.com/blog • http://conversations.nokia.com • http://blogs.oracle.com • http://blogs.sas.com
    27. 27. Contact: Email: jcohen@merrellgroup.com Twitter: @jeffreylcohen

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