16 Best Practices of B2B Corporate Blogging

16 Best Practices of B2B Corporate Blogging Jeffrey L. Cohen (@jeffreylcohen) Social Media Marketing Manager, Howard, Merrell & Partners Contributing Editor, SocialMediaB2B.com Partner, OurHashtag

What is a Blog?

Why a Blog?

http://www.ﬂickr.com/photos/alexpatterson/2078963636/

http://www.ﬂickr.com/photos/22240293@N05/3845692998/

Best Practices

Establish a Strategy

Use Buyer Personas

http://www.slideshare.net/michelelinn/marketing-profs2010-contentmarketing-3982146

Use Keywords

Develop a Content Strategy

http://www.ﬂickr.com/photos/scottkinmartin/2196226089/

Create an Editorial Calendar

Find a Voice

Create Compelling Content

Follow Other Blogs

Post on a Regular Schedule

Include Calls to Action

Show Author Photos

Link from Home Page

Engage with Readers

Spread Your Content

Leave Comments

Measure Success

16 Blogging Best Practices: • Establish a Strategy • Post on a Regular Basis • Use Customer Personas • Include Calls to Action • Use Keywords • Show Author Photos • Develop a Content Strategy • Link from Home Page • Create an Editorial • Engage with Readers Calendar • Spread your Content • Find a Voice • Leave Comments • Create Compelling Content • Measure Success • Follow Other Blogs

Blog Links • http://www.robotwisdom.com • http://www.peterme.com • http://blogs.sun.com/jonathan • http://blog.blueskyfactory.com • http://www.breakingpointsystems.com/community/blog • http://37signals.com/svn • http://boeingblogs.com/randy • http://blog.strands.com • http://sethgodin.typepad.com • http://blog.hubspot.com • http://indium.com/blogs • http://ge.geglobalresearch.com/blog • http://conversations.nokia.com • http://blogs.oracle.com • http://blogs.sas.com

Contact: Email: jcohen@merrellgroup.com Twitter: @jeffreylcohen

http://socialmediab2b.com	1537
http://www.komarketingassociates.com	631
http://www.slideshare.net	144
http://www.mentalblock.gr	24
http://feeds.feedburner.com	7
http://blog.brainrider.com	5
http://translate.googleusercontent.com	3
res://ieframe.dll	1
http://www.mefeedia.com	1
http://www.hanrss.com	1
http://www.lmodules.com	1
http://mail3.voila.fr	1
http://www.google.com	1

16 Best Practices of B2B Corporate Blogging

by Jeffrey L. Cohen on May 18, 2010

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16 Best Practices of B2B Corporate Blogging — Presentation Transcript