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16 Best Practices of
B2B Corporate Blogging

         Jeffrey L. Cohen (@jeffreylcohen)
Social Media Marketing Manager, Ho...
What is a Blog?
Why a Blog?
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
Best Practices
Establish a Strategy
Use Buyer Personas
http://www.slideshare.net/michelelinn/marketing-profs2010-contentmarketing-3982146
Use Keywords
Develop a
Content Strategy
http://www.flickr.com/photos/scottkinmartin/2196226089/
Create an
Editorial Calendar
Find a Voice
Create Compelling
    Content
Follow Other Blogs
Post on a Regular
    Schedule
Include Calls to Action
Show Author Photos
Link from Home Page
Engage with Readers
Spread Your Content
Leave Comments
Measure Success
16 Blogging Best Practices:
 •   Establish a Strategy    •   Post on a Regular Basis

 •   Use Customer Personas   •   Inc...
Blog Links
•   http://www.robotwisdom.com
•   http://www.peterme.com
•   http://blogs.sun.com/jonathan
•   http://blog.blu...
Contact:

 
 Email: 
 
 jcohen@merrellgroup.com

 
 Twitter: 
 @jeffreylcohen
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
16 Best Practices of B2B Corporate Blogging
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16 Best Practices of B2B Corporate Blogging

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  • Transcript of "16 Best Practices of B2B Corporate Blogging"

    1. 1. 16 Best Practices of B2B Corporate Blogging Jeffrey L. Cohen (@jeffreylcohen) Social Media Marketing Manager, Howard, Merrell & Partners Contributing Editor, SocialMediaB2B.com Partner, OurHashtag
    2. 2. What is a Blog?
    3. 3. Why a Blog?
    4. 4. http://www.flickr.com/photos/alexpatterson/2078963636/
    5. 5. http://www.flickr.com/photos/22240293@N05/3845692998/
    6. 6. Best Practices
    7. 7. Establish a Strategy
    8. 8. Use Buyer Personas
    9. 9. http://www.slideshare.net/michelelinn/marketing-profs2010-contentmarketing-3982146
    10. 10. Use Keywords
    11. 11. Develop a Content Strategy
    12. 12. http://www.flickr.com/photos/scottkinmartin/2196226089/
    13. 13. Create an Editorial Calendar
    14. 14. Find a Voice
    15. 15. Create Compelling Content
    16. 16. Follow Other Blogs
    17. 17. Post on a Regular Schedule
    18. 18. Include Calls to Action
    19. 19. Show Author Photos
    20. 20. Link from Home Page
    21. 21. Engage with Readers
    22. 22. Spread Your Content
    23. 23. Leave Comments
    24. 24. Measure Success
    25. 25. 16 Blogging Best Practices: • Establish a Strategy • Post on a Regular Basis • Use Customer Personas • Include Calls to Action • Use Keywords • Show Author Photos • Develop a Content Strategy • Link from Home Page • Create an Editorial • Engage with Readers Calendar • Spread your Content • Find a Voice • Leave Comments • Create Compelling Content • Measure Success • Follow Other Blogs
    26. 26. Blog Links • http://www.robotwisdom.com • http://www.peterme.com • http://blogs.sun.com/jonathan • http://blog.blueskyfactory.com • http://www.breakingpointsystems.com/community/blog • http://37signals.com/svn • http://boeingblogs.com/randy • http://blog.strands.com • http://sethgodin.typepad.com • http://blog.hubspot.com • http://indium.com/blogs • http://ge.geglobalresearch.com/blog • http://conversations.nokia.com • http://blogs.oracle.com • http://blogs.sas.com
    27. 27. Contact: Email: jcohen@merrellgroup.com Twitter: @jeffreylcohen
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