Design+Startup 2013

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My slides from First Round Capital + IDEO's Design+Startup at IDEO's SF office on Wednesday, June 19, 2013.

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Design+Startup 2013

  1. 1. HELLO
  2. 2. JEFFREY KALMIKOFFBetableCXO / Head of Design (i.e. The Designer)@jeffrey
  3. 3. Design atB2B/developer-facing designB2C/player-facing designE-commerce UXUser acquisition design & NUXB2B & B2C marketing designNew business designPartner integration UX assistanceGames UX assistanceBrand & platform standardsRegulation & compliance designBrand narrative & market education...and anything else that comes up.
  4. 4. Computers aregreat at contextswitching, ourbrains are not.
  5. 5. You can geteverything “done”as the company’ssole designer.
  6. 6. Don’t fool yourself intothinking that all the bestideas will be yours.
  7. 7. Design leadership isabout cultivatingideas.
  8. 8. Co-workers areoften your firstusers.Engage them.
  9. 9. If you want to work in adesign-focusedcompany, it’s your ball.Run with it.
  10. 10. Facilitate acollaborativeenvironment.
  11. 11. The habits of earlyemployees informthe culture of thecompany.
  12. 12. “Good for now”earns opportunitiesfor “great” later on.
  13. 13. Don’t be afraid ofdesign debt.
  14. 14. So...
  15. 15. Design leadership is aboutcultivating ideas.So...
  16. 16. Design leadership is aboutcultivating ideas.Facilitate a collaborativeenvironment.So...
  17. 17. Design leadership is aboutcultivating ideas.Facilitate a collaborativeenvironment.Don’t be afraid of design debt.So...
  18. 18. Design leadership is aboutcultivating ideas.Facilitate a collaborativeenvironment.Don’t be afraid of design debt.Save early, save often.So...
  19. 19. THANKS!@jeffreyjeffrey.kalmikoff@gmail.com

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