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Rockhouse partners -_2010_delaware_state_fair_-_tennessee_state_fair_-_iafe_digital_case_study2

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Rockhouse Partners' presentation at the 2010 IAFE Conference. Case study on the Delaware State Fair and the Tennessee State Fair.

Rockhouse Partners' presentation at the 2010 IAFE Conference. Case study on the Delaware State Fair and the Tennessee State Fair.

Published in: Business, Technology
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Transcript

  • 1. Social Media Case Study IAFE 2010IAFE 2011: Social Media Case Study
  • 2. Social Media Strategy How We Approach It 1. Integrate with the web & email 2. Build 2-way conversations! 3. Create “shareable” moments 4. Tie sponsors & media & artists to YOU 5. Sell tickets & track resultsIAFE 2011: Social Media Case Study
  • 3. Why Do Social Media? .comDigital marketing Core online real estate On-site programsSocial media Website optimization Ticketing strategyArtist activation Email marketing Customer researchDigital PR Mobile Sponsor activation Build awareness Engage your fans Sell more ticketsIAFE 2011: Social Media Case Study
  • 4. Integrate with Web & EmailIAFE 2011: Social Media Case Study
  • 5. Website RedesignIAFE 2011: Social Media Case Study
  • 6. Email MarketingIAFE 2011: Social Media Case Study
  • 7. IAFE 2011: Social Media Case Study
  • 8. Build 2-Way ConversationsIAFE 2011: Social Media Case Study
  • 9. IAFE 2011: Social Media Case Study
  • 10. Social MediaIAFE 2011: Social Media Case Study
  • 11. IAFE 2011: Social Media Case Study
  • 12. Create Share-able Moments What’s in it for me?IAFE 2011: Social Media Case Study
  • 13. IAFE 2011: Social Media Case Study
  • 14. IAFE 2011: Social Media Case Study
  • 15. IAFE 2011: Social Media Case Study
  • 16. Tie Sponsors, Media & Artists To YOUIAFE 2011: Social Media Case Study
  • 17. IAFE 2011: Social Media Case Study
  • 18. IAFE 2011: Social Media Case Study
  • 19. Artist & Fan Club ActivationIAFE 2011: Social Media Case Study
  • 20. Artist ActivationIAFE 2011: Social Media Case Study
  • 21. Sell Tickets & Track ResultsIAFE 2011: Social Media Case Study
  • 22. Sell More Tickets Tactics 1. Right message, right time, right channel 2. Use Google Analytics & tracked links 3. Ticketing tools: use promotional codes “FACEBOOKDiscount” or “TWITTER20PercentOff” 4. Resource your team to meet your opportunityIAFE 2011: Social Media Case Study
  • 23. Track ResultsIAFE 2011: Social Media Case Study
  • 24. Measure What Matters Big Wins for the Delaware State Fair!  Record gate attendance (Over 300K! —Congrats to the DSF team! )  63% of all concert tickets sold in advance online (+19% from ‘09)  New website projects stronger DSF brand; simpler. Fans love it!  378K emails sent, 371K delivered, 77K opened, 16,000+ clicks  Online advertising campaigns spiked ticket sales with strong ROI  Facebook grew into a force: up to 14,300 fans and high interactivity +3K post-fair! Year-round conversation toolIAFE 2011: Social Media Case Study
  • 25. Why Do Social Media? .com Owned AssetsDigital marketing Website optimization On-site programsSocial media Ticketing strategy Email marketingArtist activation Customer research MobileDigital PR Sponsor activation Build awareness Engage your fans Sell more ticketsIAFE 2011: Social Media Case Study
  • 26. www.rockhousepartners.com/live 631 2nd Avenue South Suite 2R Nashville, TN 37210 twitter.com/rhpartnersIAFE 2011: Social Media Case Study

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