Social Media Case Study                                                   IAFE 2010IAFE 2011: Social Media Case Study
Social Media Strategy  How We Approach It   1.   Integrate with the web & email   2.   Build 2-way conversations!   3.   C...
Why Do Social Media?                                              .comDigital marketing                    Core online rea...
Integrate with Web & EmailIAFE 2011: Social Media Case Study
Website RedesignIAFE 2011: Social Media Case Study
Email MarketingIAFE 2011: Social Media Case Study
IAFE 2011: Social Media Case Study
Build 2-Way ConversationsIAFE 2011: Social Media Case Study
IAFE 2011: Social Media Case Study
Social MediaIAFE 2011: Social Media Case Study
IAFE 2011: Social Media Case Study
Create Share-able Moments                What’s in it for me?IAFE 2011: Social Media Case Study
IAFE 2011: Social Media Case Study
IAFE 2011: Social Media Case Study
IAFE 2011: Social Media Case Study
Tie Sponsors, Media & Artists To YOUIAFE 2011: Social Media Case Study
IAFE 2011: Social Media Case Study
IAFE 2011: Social Media Case Study
Artist & Fan Club ActivationIAFE 2011: Social Media Case Study
Artist ActivationIAFE 2011: Social Media Case Study
Sell Tickets & Track ResultsIAFE 2011: Social Media Case Study
Sell More Tickets  Tactics   1. Right message, right time, right channel   2. Use Google Analytics & tracked links   3. Ti...
Track ResultsIAFE 2011: Social Media Case Study
Measure What Matters    Big Wins for the Delaware State Fair!       Record gate attendance (Over 300K! —Congrats to the D...
Why Do Social Media?                                             .com                                        Owned AssetsD...
www.rockhousepartners.com/live                                              631 2nd Avenue South                          ...
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Rockhouse partners -_2010_delaware_state_fair_-_tennessee_state_fair_-_iafe_digital_case_study2

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Rockhouse Partners' presentation at the 2010 IAFE Conference. Case study on the Delaware State Fair and the Tennessee State Fair.

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Rockhouse partners -_2010_delaware_state_fair_-_tennessee_state_fair_-_iafe_digital_case_study2

  1. 1. Social Media Case Study IAFE 2010IAFE 2011: Social Media Case Study
  2. 2. Social Media Strategy How We Approach It 1. Integrate with the web & email 2. Build 2-way conversations! 3. Create “shareable” moments 4. Tie sponsors & media & artists to YOU 5. Sell tickets & track resultsIAFE 2011: Social Media Case Study
  3. 3. Why Do Social Media? .comDigital marketing Core online real estate On-site programsSocial media Website optimization Ticketing strategyArtist activation Email marketing Customer researchDigital PR Mobile Sponsor activation Build awareness Engage your fans Sell more ticketsIAFE 2011: Social Media Case Study
  4. 4. Integrate with Web & EmailIAFE 2011: Social Media Case Study
  5. 5. Website RedesignIAFE 2011: Social Media Case Study
  6. 6. Email MarketingIAFE 2011: Social Media Case Study
  7. 7. IAFE 2011: Social Media Case Study
  8. 8. Build 2-Way ConversationsIAFE 2011: Social Media Case Study
  9. 9. IAFE 2011: Social Media Case Study
  10. 10. Social MediaIAFE 2011: Social Media Case Study
  11. 11. IAFE 2011: Social Media Case Study
  12. 12. Create Share-able Moments What’s in it for me?IAFE 2011: Social Media Case Study
  13. 13. IAFE 2011: Social Media Case Study
  14. 14. IAFE 2011: Social Media Case Study
  15. 15. IAFE 2011: Social Media Case Study
  16. 16. Tie Sponsors, Media & Artists To YOUIAFE 2011: Social Media Case Study
  17. 17. IAFE 2011: Social Media Case Study
  18. 18. IAFE 2011: Social Media Case Study
  19. 19. Artist & Fan Club ActivationIAFE 2011: Social Media Case Study
  20. 20. Artist ActivationIAFE 2011: Social Media Case Study
  21. 21. Sell Tickets & Track ResultsIAFE 2011: Social Media Case Study
  22. 22. Sell More Tickets Tactics 1. Right message, right time, right channel 2. Use Google Analytics & tracked links 3. Ticketing tools: use promotional codes “FACEBOOKDiscount” or “TWITTER20PercentOff” 4. Resource your team to meet your opportunityIAFE 2011: Social Media Case Study
  23. 23. Track ResultsIAFE 2011: Social Media Case Study
  24. 24. Measure What Matters Big Wins for the Delaware State Fair!  Record gate attendance (Over 300K! —Congrats to the DSF team! )  63% of all concert tickets sold in advance online (+19% from ‘09)  New website projects stronger DSF brand; simpler. Fans love it!  378K emails sent, 371K delivered, 77K opened, 16,000+ clicks  Online advertising campaigns spiked ticket sales with strong ROI  Facebook grew into a force: up to 14,300 fans and high interactivity +3K post-fair! Year-round conversation toolIAFE 2011: Social Media Case Study
  25. 25. Why Do Social Media? .com Owned AssetsDigital marketing Website optimization On-site programsSocial media Ticketing strategy Email marketingArtist activation Customer research MobileDigital PR Sponsor activation Build awareness Engage your fans Sell more ticketsIAFE 2011: Social Media Case Study
  26. 26. www.rockhousepartners.com/live 631 2nd Avenue South Suite 2R Nashville, TN 37210 twitter.com/rhpartnersIAFE 2011: Social Media Case Study
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