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Us Election Advertising

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  • 1. Marketing the Candidates The 2008 US Election
  • 2.  
  • 3. "I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers," said Angus Macaulay, VP-Rodale marketing solutions "To see what he's done, to be able to create a social network and do it in a way where it's created the tools to let people get engaged very easily. It's very easy for people to participate."
  • 4. Merchandise
  • 5. Merchandise
  • 6. Merchandise
  • 7. Bumper Stickers
  • 8. Campaign Buttons
  • 9. Canvassing
  • 10. Campaign Literature
  • 11. Yard/Lawn Sign
  • 12. Billboards
  • 13. Mobile Ads
  • 14. TV Ads
  • 15. TV Ads
  • 16. Attack Ads
  • 17. Inspired by dog poop left behind on the sidewalk and the upcoming presidential election, Greg Beauchamp, cofounder of creative shop Granite Pass, created toothpick-sized flags with such inscriptions as "Healthcare Reform," and "Campaign Tactics" beneath "McCain." Beauchamp has planted the micro-signs in the piles not picked up by dog owners across Venice, California. Micro-signs
  • 18. Internet
  • 19. Internet
  • 20. Video Games
  • 21. Other Techniques Mobile marketing Email marketing Direct mail Radio ads Press ads
  • 22.  
  • 23. TV Ads