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Us Election Advertising
 

Us Election Advertising

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    Us Election Advertising Us Election Advertising Presentation Transcript

    • Marketing the Candidates The 2008 US Election
    •  
    • "I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers," said Angus Macaulay, VP-Rodale marketing solutions "To see what he's done, to be able to create a social network and do it in a way where it's created the tools to let people get engaged very easily. It's very easy for people to participate."
    • Merchandise
    • Merchandise
    • Merchandise
    • Bumper Stickers
    • Campaign Buttons
    • Canvassing
    • Campaign Literature
    • Yard/Lawn Sign
    • Billboards
    • Mobile Ads
    • TV Ads
    • TV Ads
    • Attack Ads
    • Inspired by dog poop left behind on the sidewalk and the upcoming presidential election, Greg Beauchamp, cofounder of creative shop Granite Pass, created toothpick-sized flags with such inscriptions as "Healthcare Reform," and "Campaign Tactics" beneath "McCain." Beauchamp has planted the micro-signs in the piles not picked up by dog owners across Venice, California. Micro-signs
    • Internet
    • Internet
    • Video Games
    • Other Techniques Mobile marketing Email marketing Direct mail Radio ads Press ads
    •  
    • TV Ads