Marketing the Candidates The 2008 US Election

"I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers," said Angus Macaulay, VP-Rodale marketing solutions "To see what he's done, to be able to create a social network and do it in a way where it's created the tools to let people get engaged very easily. It's very easy for people to participate."

Merchandise

Merchandise

Merchandise

Bumper Stickers

Campaign Buttons

Canvassing

Campaign Literature

Yard/Lawn Sign

Billboards

Mobile Ads

TV Ads

TV Ads

Attack Ads

Inspired by dog poop left behind on the sidewalk and the upcoming presidential election, Greg Beauchamp, cofounder of creative shop Granite Pass, created toothpick-sized flags with such inscriptions as "Healthcare Reform," and "Campaign Tactics" beneath "McCain." Beauchamp has planted the micro-signs in the piles not picked up by dog owners across Venice, California. Micro-signs

Internet

Internet

Video Games

Other Techniques Mobile marketing Email marketing Direct mail Radio ads Press ads

TV Ads