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Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
Miller Portfolio
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Miller Portfolio

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  • 1. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Studiomoto Tour 027 Motorola Studiomoto was designed to showcase the latest in music, video and digital capabilities from the Motorola product lines. Consumers visiting the studio could mix their own ring tones, create their own screen savers or just relax on the roof- top deck while demoing the latest in Motorola technology. >> Microsoft UltimateTV Launch 030 Microsoft Created and implemented a three phase marketing blitz to support the product launch in seven key markets. Campaign included email blasts, wild postings, online product demo, national sweepstakes, mobile billboards, airplane banners, nighttime wall projections and seven custom-made mobile demonstration ve- hicles. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 01 of 12
  • 2. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Speedpass at McDonald's 017 Exxon Mobil - Speedpass Defined the strategy and implemented a integrated marketing and promotions campaign that educated and motivated consumers to both sign-up and use Speedpass at participating McDonald's and Mobil locations in the Chicagoland area. Program included direct marketing elements, targeted email blasts, local- ized collateral material and field marketing support. >> Digiorno Pop-Up Retail Event 044 Kraft Located in the center of the Magnificent Mile on Michigan Avenue, The Digiorno Pop-Up Store was utilized to support the launch of the brand's new product line and advertising campaign. Designed to mimic a Chicago-style pizzeria from the exterior and home-kitchen on the interior, consumers were given a full slice of pizza, free, (and a coupon) just for stopping in. Scripted brand actors and street performers were also used to add authenticity and character to the overall brand experience. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 02 of 12
  • 3. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Name The Plane 012 Boeing In support of the new 777-ER, business travelers were reached via their children with an international "Name The Plane" contest. Partnering with AOL for Kids and Time for Kids, an educational packet on the history of flight was created by Scholastic and distributed to schools throughout the USA for additional support. >> Good Humor Classics Tour 015 Good Humor - Breyers Ice Cream Implemented "PR" type events to support the nostalgia of the Good Humor brand of classis ice cream products. Promotion utilized the Good Humor Man character and vehicle and was implemented at trades shows and industry conferences. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 03 of 12
  • 4. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Sales Training Kits 004 AT&T Wireless >> mMode Experiential Teams 034 AT&T Wireless - Data Services Group To personify and bring to life the features and benefits of mMode, the data service side of the AT&T Wireless phone service, costumed actors were scripted and then unleashed on the streets of New York City. The campaign goals were engage and educate consumers about the newly relaunched service and to draw media attention. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 04 of 12
  • 5. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> National Cell Phone Etiquette Month 010 AT&T Wireless Teams of "Shushing Grannies" politely shushed commuters to remind them of National Cell Phone Etiquette Month and provided them with discounts on phone accessories. Grannies were assembled in four key commuter markets and were positioned at downtown train stations for maximum exposure. >> Pete Yorn's Day I Forgot Tour 008 AT&T Wireless Identified emerging artist Pete Yorn as an ideal means of reaching the youth audience in support of the mLife campaign. Program included online ticket giveaways, product demonstration, real-time text messaging during the concert, offline and online media support and sales promotion components. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 05 of 12
  • 6. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Lifestyle Marketing Program 006 AT&T Wireless - Business Solutions Group Events (demos) were executed in a modular booth structure to mobile profes- sionals in locations that were conducive to their overall "lifestyle" such as corpo- rate atriums, health clubs and corporate food courts. >> Holiday eGreeting Card Program 003 AT&T Consumer Upon educating consumers about an option to receive their monthly statements via email in lieu of a the snail mail, they were given the opportunity to send web- based holiday cards to friends and family. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 06 of 12
  • 7. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Alohamoto at Super Bowl XL 025 Motorola A one-of-kind, tropical environment was created in cold and blustery Detroit in support of Motorola's sponsorship of the Super Bowl XL. As a sponsor of the upcoming Pro Bowl in Hawaii, consumers were welcomed into the heated envi- ronment to watch professional volleyball players, surfers and sand sculptures and also get a glimpses of the latest in Motorola technology. >> Motorola Pop-Up Retail 019 Motorola As a primary sponsor of the Burton Snowboard Championships, Motorola was determined to make an impact at the event in Stratton Mountain, VT. After locating a vacant retail space in the mountain village, the interior was completely transformed into a uniquely branded environment in just two weeks. The space was used for everything from product demo to VIP parties to an autograph signing destination with Moto sponsored athletes. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 07 of 12
  • 8. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Next Fest 029 Motorola A fleet of customized Segways were outfitted to engage consumers on the streets in Chicago with new Motorola technology. Consumers would wave a tethered phone over a "RFID hot zone" on the Segway cover then answer the question that appeared on the phone display. Winners received a instant prize and a chance to win free tickets to shows at The House of Blues. >> Motorola Global Tradeshow Experience 051 Motorola Designed to provide the maximum flexibility possible for Motorolais diverse, global trade show needs, each zone in the trade show booth was conceived to represent a different area of the consumersi life, such as; home, work, play and on-the-go. A retail zone was also included to support the retail marketing initia- tives being implemented across the globe. Experiential mapping, media expo- sure, data capture and other re-marketing tactics were also presented as part of the overall strategic plan. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 08 of 12
  • 9. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Bertolli Frozen Pasta Tour 035 Unilever Two Bertolli Frozen Pasta Tours traveled to high-end music and food events across the country to promote the launch of the Brand's new restaurant-quality pasta products. Serving freshly cooked sample portions, brand ambassadors engaged consumers about the freshness of the product, ease of preparation and availability across major grocery store chains. >> Morton Umbrella Girl 75th Anniversary 018 Morton Salt Searched and manage a real-life Morton Umbrella Girl to help commemorate the 150th anniversary celebration of Morton International and the 75th anniversary of Morton Salt. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 09 of 12
  • 10. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Equal Rights Sampling Tour 036 Merrisants (Equal) Company Utilizing a customized double-decker tour bus, outfitted with a fully-functional beverage bar and second level lounge, consumers were given the opportunity to sample Equal's new line of Flavor Sticks in a cup of of hot coffee or tea. >> Grand Opening Program 016 Mobil Oil Corporation Created a unique, turn-key grand opening program that was customized by each Mobil Dealer on a local level but still provided consistency in look and feel across all participating locations. Event included credit card solicitation, Speedpass enrollment and a tie-in to Mobil One Racing. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 10 of 12
  • 11. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> MTV Festival Flix 039 MTV Outfitted with the latest AV system, Festival Flix was a 200 person theater designed to show videos and Rocumentaries to the attendees of the MTV Sports and Music Festival in Memphis, TN. >> Hispanic Festival Series 001 1-800-Collect En Espanol Created an eye-catching brand experience designed to educate Hispanic consum- ers about MCI's toll free service. Event was designed for easy setup and transpor- tation and was utilized at the twelve largest Hispanic festivals throughout the country. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 11 of 12
  • 12. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091 Jeffrey Alan Miller >> Warped Tour 032 Samsung Samsung provided Warped Tour concert goers with the unique opportunity to "punk" their mobile phones with stickers, paint, costume jewelry and more. Performing acts themselves tagged their phones which were later used for a drawing at the end of the tour. >> Samsung Super Cross Tour 037 Samsung Traveling the USA by SUV and custom trailer, Super Cross fans were given the chance to meet the Team Samsung Racers and experience the latest products in Samsung's wireless handset line. ©Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com™ Page 12 of 12

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