Small Business and the<br />Sustainable Economy<br />in Downtown Burlington<br />Jeff Ranson, April 1st, 2011<br />
SOME INNOVOLVE CLIENTS:<br />
WHAT IS SUSTAIANBILITY?<br />WHY SHOULD YOU CARE?<br />WHAT CAN YOU DO?<br />
Population<br />...+3 Billion<br />Climate Change<br />…+2 Degrees<br />Peak Oil<br />+/- 20 years<br />Water<br />…Too mu...
Augapfel<br />
OPPORTUNITIES<br />
“Renewables are the fastest-growing source of world energy” – Energy Information Agency<br />“Environmental sector growing...
Sustainability can seem too BIG<br />
How do we make it make sense<br />HERE<br />
HERE<br />OR IN<br />
EVEN IN <br />HERE?<br />
Green Business <br />=<br />Just Business<br />
KNOW<br />YOUR<br />CUSTOMERS<br />
Nature<br />Saving Money<br />Community<br />Kids<br />Social Justice<br />Latest Gadgets<br />Health<br />Luxury<br />Con...
 ItzaFineDay<br />
FEATURES<br />BENEFITS<br />
Low VOCs<br />High Efficiency<br />BPA Free<br />>Healthy Home<br />>Save on Bills<br />>   Safe for Kids<br />
What you sell<br />
image: http://everydaypants.wordpress.com/2008/07/23/71/<br />
What you buy<br />
You pay for everything your business produces<br />
What you do<br />
Where you are<br />
YOU ARE<br />HERE.<br />
NOT<br />HERE.<br />
Photo:  http://theeatenpath.com/2009/09/18/canadas-largest-ribfest-burlington-ontario-canada/<br />
Holistic Lifestyle Studio<br />Yoga, Massage, Alternative Healthcare, Retail<br />What’s Sustainable?<br />Restored herita...
Restaurants & Catering<br />3 Restaurants & full catering service<br />What’s Sustainable?<br />Locally grown and seasonal...
Emission Free Lawn-care<br />Full service lawn maintenance company<br />What’s Sustainable?<br />Use push mowers and rakes...
A Green Office for Green Companies<br />A shared office space for business working in sustainability<br />What’s Sustainab...
Restaurant & Catering<br />Downtown sit in and take-out dining<br />What’s Sustainable?<br />Organic, fresh, vegan meals a...
Beauty Salon with a conscience<br />A full service hair and aesthetics salon<br />What’s Sustainable?<br />Aveda natural p...
RULES FOR SUSTAINABILITY IN SMALL BUSINESS<br /><ul><li>Do what makes sense – to you, to your customers
It’s not just your customers, its your staff
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Sustainability for Small Business_Downtown Burlington BusAssoc

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My presentation to the Downtown Burlington Business Association\'s AGM on the green economy for small business.

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  • Green is in demand, and consumers are increasingly aware of the social and environmental impact of their purchases.How many of these brands do you recognize – non of them would be around if sustainability was not a driving force in consumer behaviour.Still not sure: Do a 10 year comparison between GM and Toyota.
  • Here are four major multinational brands all diving into the sustainability space...
  • Sustainability for Small Business_Downtown Burlington BusAssoc

    1. 1. Small Business and the<br />Sustainable Economy<br />in Downtown Burlington<br />Jeff Ranson, April 1st, 2011<br />
    2. 2.
    3. 3. SOME INNOVOLVE CLIENTS:<br />
    4. 4.
    5. 5. WHAT IS SUSTAIANBILITY?<br />WHY SHOULD YOU CARE?<br />WHAT CAN YOU DO?<br />
    6. 6. Population<br />...+3 Billion<br />Climate Change<br />…+2 Degrees<br />Peak Oil<br />+/- 20 years<br />Water<br />…Too much/Too Little<br />Soil<br />…-Nutrients<br />Biodiversity<br />…- 20%<br />
    7. 7.
    8. 8. Augapfel<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. OPPORTUNITIES<br />
    15. 15. “Renewables are the fastest-growing source of world energy” – Energy Information Agency<br />“Environmental sector growing 60% faster than economy” <br />- Workopolis<br />7.8 Billion in Cleantech investment in 2010<br />
    16. 16.
    17. 17.
    18. 18. Sustainability can seem too BIG<br />
    19. 19. How do we make it make sense<br />HERE<br />
    20. 20. HERE<br />OR IN<br />
    21. 21. EVEN IN <br />HERE?<br />
    22. 22. Green Business <br />=<br />Just Business<br />
    23. 23. KNOW<br />YOUR<br />CUSTOMERS<br />
    24. 24. Nature<br />Saving Money<br />Community<br />Kids<br />Social Justice<br />Latest Gadgets<br />Health<br />Luxury<br />Convenience<br />
    25. 25.  ItzaFineDay<br />
    26. 26. FEATURES<br />BENEFITS<br />
    27. 27. Low VOCs<br />High Efficiency<br />BPA Free<br />>Healthy Home<br />>Save on Bills<br />> Safe for Kids<br />
    28. 28. What you sell<br />
    29. 29. image: http://everydaypants.wordpress.com/2008/07/23/71/<br />
    30. 30.
    31. 31.
    32. 32.
    33. 33. What you buy<br />
    34. 34.
    35. 35. You pay for everything your business produces<br />
    36. 36. What you do<br />
    37. 37.
    38. 38.
    39. 39. Where you are<br />
    40. 40.
    41. 41. YOU ARE<br />HERE.<br />
    42. 42. NOT<br />HERE.<br />
    43. 43.
    44. 44.
    45. 45. Photo: http://theeatenpath.com/2009/09/18/canadas-largest-ribfest-burlington-ontario-canada/<br />
    46. 46. Holistic Lifestyle Studio<br />Yoga, Massage, Alternative Healthcare, Retail<br />What’s Sustainable?<br />Restored heritage building, Bamboo floors, Non toxic finishes and adhesives<br />Energy efficient lighting, Non-toxic cleaning supplies, Natural detergents<br />All natural cosmetics and skin care, environmentally conscious clothing.<br />How They’re Doing It<br />The Green Living Show, word of mouth, building out associated services<br />
    47. 47. Restaurants & Catering<br />3 Restaurants & full catering service<br />What’s Sustainable?<br />Locally grown and seasonal foods, Ontario source sparkling mineral water, responsibly caught fish, Organic foods, Ontario Wines<br />How they’re doing it<br />Strong relationship with the slow food movement, <br />Evergreen at the brickworks & the Gardiner Museum.<br />
    48. 48. Emission Free Lawn-care<br />Full service lawn maintenance company<br />What’s Sustainable?<br />Use push mowers and rakes, rechargeable trimmers, fuel efficient vehicles – cuts emissions and noise pollution<br />Online quotes & invoicing – reduces paper use<br />How they’re spreading the word<br />CSR wire and radio<br />
    49. 49. A Green Office for Green Companies<br />A shared office space for business working in sustainability<br />What’s Sustainable?<br />Energy efficient lighting, low VOC Paint<br />Green Guard, Cradle-to-Cradle Furniture<br />IP fax, and paperless accounting<br />FSC certified paper<br />How they’re spreading the word<br />Website, tours, client education<br />
    50. 50. Restaurant & Catering<br />Downtown sit in and take-out dining<br />What’s Sustainable?<br />Organic, fresh, vegan meals and groceries<br />Locally sourced<br />Biodegradable containers<br />How they’re spreading the word<br />Green Living Show, word of mouth, online<br />
    51. 51. Beauty Salon with a conscience<br />A full service hair and aesthetics salon<br />What’s Sustainable?<br />Aveda natural products,<br />A GreenCircle Salon<br />Upgraded building features<br />How they’re spreading the word<br />Website, word of mouth<br />
    52. 52. RULES FOR SUSTAINABILITY IN SMALL BUSINESS<br /><ul><li>Do what makes sense – to you, to your customers
    53. 53. It’s not just your customers, its your staff
    54. 54. Do a little bit now
    55. 55. Tell people what you’re doing
    56. 56. Don’t do it alone</li></li></ul><li>Thanks.<br />jeff@innovolve.com<br />Twitter: @jeffranson<br />

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