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My presentation to the Downtown Burlington Business Association\'s AGM on the green economy for small business.

My presentation to the Downtown Burlington Business Association\'s AGM on the green economy for small business.

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  • Green is in demand, and consumers are increasingly aware of the social and environmental impact of their purchases.How many of these brands do you recognize – non of them would be around if sustainability was not a driving force in consumer behaviour.Still not sure: Do a 10 year comparison between GM and Toyota.
  • Here are four major multinational brands all diving into the sustainability space...

Sustainability for Small Business_Downtown Burlington BusAssoc Presentation Transcript

  • 1. Small Business and the
    Sustainable Economy
    in Downtown Burlington
    Jeff Ranson, April 1st, 2011
  • 2.
  • 3. SOME INNOVOLVE CLIENTS:
  • 4.
  • 5. WHAT IS SUSTAIANBILITY?
    WHY SHOULD YOU CARE?
    WHAT CAN YOU DO?
  • 6. Population
    ...+3 Billion
    Climate Change
    …+2 Degrees
    Peak Oil
    +/- 20 years
    Water
    …Too much/Too Little
    Soil
    …-Nutrients
    Biodiversity
    …- 20%
  • 7.
  • 8. Augapfel
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. OPPORTUNITIES
  • 15. “Renewables are the fastest-growing source of world energy” – Energy Information Agency
    “Environmental sector growing 60% faster than economy”
    - Workopolis
    7.8 Billion in Cleantech investment in 2010
  • 16.
  • 17.
  • 18. Sustainability can seem too BIG
  • 19. How do we make it make sense
    HERE
  • 20. HERE
    OR IN
  • 21. EVEN IN
    HERE?
  • 22. Green Business
    =
    Just Business
  • 23. KNOW
    YOUR
    CUSTOMERS
  • 24. Nature
    Saving Money
    Community
    Kids
    Social Justice
    Latest Gadgets
    Health
    Luxury
    Convenience
  • 25.  ItzaFineDay
  • 26. FEATURES
    BENEFITS
  • 27. Low VOCs
    High Efficiency
    BPA Free
    >Healthy Home
    >Save on Bills
    > Safe for Kids
  • 28. What you sell
  • 29. image: http://everydaypants.wordpress.com/2008/07/23/71/
  • 30.
  • 31.
  • 32.
  • 33. What you buy
  • 34.
  • 35. You pay for everything your business produces
  • 36. What you do
  • 37.
  • 38.
  • 39. Where you are
  • 40.
  • 41. YOU ARE
    HERE.
  • 42. NOT
    HERE.
  • 43.
  • 44.
  • 45. Photo: http://theeatenpath.com/2009/09/18/canadas-largest-ribfest-burlington-ontario-canada/
  • 46. Holistic Lifestyle Studio
    Yoga, Massage, Alternative Healthcare, Retail
    What’s Sustainable?
    Restored heritage building, Bamboo floors, Non toxic finishes and adhesives
    Energy efficient lighting, Non-toxic cleaning supplies, Natural detergents
    All natural cosmetics and skin care, environmentally conscious clothing.
    How They’re Doing It
    The Green Living Show, word of mouth, building out associated services
  • 47. Restaurants & Catering
    3 Restaurants & full catering service
    What’s Sustainable?
    Locally grown and seasonal foods, Ontario source sparkling mineral water, responsibly caught fish, Organic foods, Ontario Wines
    How they’re doing it
    Strong relationship with the slow food movement,
    Evergreen at the brickworks & the Gardiner Museum.
  • 48. Emission Free Lawn-care
    Full service lawn maintenance company
    What’s Sustainable?
    Use push mowers and rakes, rechargeable trimmers, fuel efficient vehicles – cuts emissions and noise pollution
    Online quotes & invoicing – reduces paper use
    How they’re spreading the word
    CSR wire and radio
  • 49. A Green Office for Green Companies
    A shared office space for business working in sustainability
    What’s Sustainable?
    Energy efficient lighting, low VOC Paint
    Green Guard, Cradle-to-Cradle Furniture
    IP fax, and paperless accounting
    FSC certified paper
    How they’re spreading the word
    Website, tours, client education
  • 50. Restaurant & Catering
    Downtown sit in and take-out dining
    What’s Sustainable?
    Organic, fresh, vegan meals and groceries
    Locally sourced
    Biodegradable containers
    How they’re spreading the word
    Green Living Show, word of mouth, online
  • 51. Beauty Salon with a conscience
    A full service hair and aesthetics salon
    What’s Sustainable?
    Aveda natural products,
    A GreenCircle Salon
    Upgraded building features
    How they’re spreading the word
    Website, word of mouth
  • 52. RULES FOR SUSTAINABILITY IN SMALL BUSINESS
    • Do what makes sense – to you, to your customers
    • 53. It’s not just your customers, its your staff
    • 54. Do a little bit now
    • 55. Tell people what you’re doing
    • 56. Don’t do it alone
  • Thanks.
    jeff@innovolve.com
    Twitter: @jeffranson