Green is in demand, and consumers are increasingly aware of the social and environmental impact of their purchases.How many of these brands do you recognize – non of them would be around if sustainability was not a driving force in consumer behaviour.Still not sure: Do a 10 year comparison between GM and Toyota.
Here are four major multinational brands all diving into the sustainability space...
Sustainability for Small Business_Downtown Burlington BusAssoc
Small Business and the<br />Sustainable Economy<br />in Downtown Burlington<br />Jeff Ranson, April 1st, 2011<br />
“Renewables are the fastest-growing source of world energy” – Energy Information Agency<br />“Environmental sector growing 60% faster than economy” <br />- Workopolis<br />7.8 Billion in Cleantech investment in 2010<br />
Holistic Lifestyle Studio<br />Yoga, Massage, Alternative Healthcare, Retail<br />What’s Sustainable?<br />Restored heritage building, Bamboo floors, Non toxic finishes and adhesives<br />Energy efficient lighting, Non-toxic cleaning supplies, Natural detergents<br />All natural cosmetics and skin care, environmentally conscious clothing.<br />How They’re Doing It<br />The Green Living Show, word of mouth, building out associated services<br />
Restaurants & Catering<br />3 Restaurants & full catering service<br />What’s Sustainable?<br />Locally grown and seasonal foods, Ontario source sparkling mineral water, responsibly caught fish, Organic foods, Ontario Wines<br />How they’re doing it<br />Strong relationship with the slow food movement, <br />Evergreen at the brickworks & the Gardiner Museum.<br />
Emission Free Lawn-care<br />Full service lawn maintenance company<br />What’s Sustainable?<br />Use push mowers and rakes, rechargeable trimmers, fuel efficient vehicles – cuts emissions and noise pollution<br />Online quotes & invoicing – reduces paper use<br />How they’re spreading the word<br />CSR wire and radio<br />
A Green Office for Green Companies<br />A shared office space for business working in sustainability<br />What’s Sustainable?<br />Energy efficient lighting, low VOC Paint<br />Green Guard, Cradle-to-Cradle Furniture<br />IP fax, and paperless accounting<br />FSC certified paper<br />How they’re spreading the word<br />Website, tours, client education<br />
Restaurant & Catering<br />Downtown sit in and take-out dining<br />What’s Sustainable?<br />Organic, fresh, vegan meals and groceries<br />Locally sourced<br />Biodegradable containers<br />How they’re spreading the word<br />Green Living Show, word of mouth, online<br />
Beauty Salon with a conscience<br />A full service hair and aesthetics salon<br />What’s Sustainable?<br />Aveda natural products,<br />A GreenCircle Salon<br />Upgraded building features<br />How they’re spreading the word<br />Website, word of mouth<br />
RULES FOR SUSTAINABILITY IN SMALL BUSINESS<br /><ul><li>Do what makes sense – to you, to your customers