SMaRT Certified Building Products - Jim Lord, EcoVert

SMaRT Solutions for Sustainable Business
I’m SMaRT©.Ask me why.
SMaRT© Consensus Sustainable Product Standard
The Deepest Shade of Green©

Energy Modeling
Green Building Certification
Greenhouse Gas Consulting
Green Product Certification
Sustainability Management
Toronto | Luxembourg

I’m SMaRT©. Ask me why.
What is SMaRT?
Why did leading manufacturers &
governments choose it?
Who else is involved?
How do products achieve a SMaRT rating?
How does SMaRT help LEED?
Case Studies

What is SMaRT©?
SMaRT is to products what LEED® is to buildings
The Consensus Sustainable Product Standard covering 80% of the world's products — excludes only planes & vehicles
SMaRT is based on the LEED model—a consensus rating system with prerequisites and optional credits
Acronym stands for Sustainable Materials Rating Technology
SMaRT© Global Brand launched December 2006
Fast Company (Nov. 2008) identifies SMaRT as an important product certification

Who oversees SMaRT©?
The Institute for Market Transformation to Sustainability (MTS)
A non-profit public charity based in Washington, D.C.
An American National Standards Institute
(ANSI) Accredited Standards Developer
MTS unites leading environmental groups, manufacturers, and state and local governments
Its goal is to increase the share of sustainable products to 90% of the market by 2015

Why did Leading Manufacturers & Governments Choose SMaRT©?
SMaRT is the consensus sustainable product standard. It is:
Accessible
Comprehensive
Transparent

Why did Leading Manufacturers & Governments choose SMaRT©?SMaRT is accessible.
Open – any interested party can become a committee member
Consensus – the SMaRT Committee has sole responsibility for standards development, approval, interpretation, and revision
Affordable – SMaRT is cost effective

LEED and SMaRT©CaGBC & USGBCAustralian / New Zealand Green Building CouncilsEurope
SMaRT has been accepted through CIR as a innovation credit based on the following:
2.5% of products are SMaRT certified
Adjustment factor of .5 for Silver, 1 for Gold and 2 for Platinum
On June 9th of this year the AGBC approved SMaRT as an approved product rating standard for their building rating system
SMaRT qualifies products for the European market and the rest of the world with SMaRT’s mandatory ISO compliant LCA/Environmental Product Declaration (EDP). France enacted legislation this January mandating EPDs and the European Union approved EPD Policy for Member Nations several years ago.

Increased Profitability
Sustainable Product Case Study – Forbo Linoleum
A Culture of Long Term Commitment to Optimized Environmental Performance.
Forbo Linoleum manufacturers and sells linoleum floorcovering, wallcovering
and finishing for office furniture. The company attributes the following superior
economic performance to its sustainable practices (Forbo internal data 2001):
EBIT (Operating Result) performance as a percentage of sales that is, at a
minimum, 25% better than any of its competitors
Internal profitability shows its sustainable products’ EBIT level performance
more than double, as a percent of sales, those of traditional products
Five year share price performance is 100% greater on average than its three
largest competitors
Forbo Linoleum is a SMaRT Platinum Certified Sustainable Product eligible for credit
for LEED certified green buildings.

Why did Leading Manufacturers & Governments choose SMaRT©?SMaRT is comprehensive.
Leading standards – Meets existing stringent product sustainability standards in its criteria, including:
ISO 14001 Environmental Management
& 14040 LCA
GREENGUARD / California 01350 VOC
FSC Certified Wood
Life Cycle Assessment (LCA)– Per ISO standards, an LCA scientifically measures environmental impacts throughout product life cycle – raw materials extraction, manufacturing, shipping, use or reuse
Global– Covers 80% of the world’s products & requires global supplier data for 12 environmental impacts, & credit for reduction of over 1300 pollutants up to 100%

LCA Impact Example:Environmental Performance for SteelSMaRT Requires an ISO Compliant LCA Thus Providing Critical Coverage of Global Suppliers

Why did Leading Manufacturers & Governments choose SMaRT©?SMaRT is transparent.
Quantified - All assumptions, requirements and metrics within criteria are available to the public
Documented – Manufacturers must disclose points earned by certified products
Audited – Ernst & Young’s Global Sustainable Audit Group & Redstone Group audit SMaRT Certifications
Consensus – Criteria were developed through an accredited process
SMaRT is a leadership standard with key prerequisites:
No Toxic Stockholm Chemicals
FSC Certified Wood - defense to criminal liability under Lacey Act banning
illegally harvested wood (about 20% of climate change pollution)
ISO Compliant Life Cycle Assessment (LCA) covering suppliers
28 Points Minimum for Certification

Sustainable Manufacturing National Consensus Underwriting Standard
1-100 CMP Corporate Green Value Score
Value measured by increased share value
Higher value at Silver, Gold & Platinum Levels
Higher value for Green-e Power & Conventional Energy Reductions
Higher value for higher reduction of pollutants
Higher value for reuse – avoids disposal risks
Covers multiple attributes & all products other than planes & vehicles
Underwrites Green Convertible Securities (GCS)
For manufacturers & retailers. GCS cover debt & equity.
Launched at Aug. 19, 2009 MTS New York Stock Exchange Meeting

Who else is involved?SMaRT Committee Officers
Ken Baker, Principal, Gensler
Doug Pierce, AIA, LEED AP, Perkins+Will
Ginny Dyson, IIDA, LEED AP, DMJM / Rottet
Keith Winn, IIDA, LEED AP, ASID, Catalyst Partners
Ralph Bicknese, AIA, LEED AP, Hellmuth+Bicknese
Eric Corey Freed, Licensed Architect, Principal, Organic Architects
Sigi Koko, Principal, Down to Earth Design
Lou Newett, Environmental Director, Knoll Inc.
Tim Cole, Environmental Director, Forbo Flooring
Michael Bohn, Marketing VP, Bosch & Siemens Home Appliances
Tim Nolan, State of Minnesota
Michi Pena, Commissioner, Chicago Dept. of General Services

U.S. Green Building Council (USGBC) and its LEED® Rating System
LEED provides credit for SMaRT certified products
SMaRT & LCA Education are USGBC Education Provider Programs
Use of SMaRT certified products for 2.5% of total the value of a project contributes one Innovation and Design credit
American Institute of Architects (AIA)
SMaRT is part of AIA's imperative to reduce 70% of conventional energy use in new or renovated buildings by 2015
Sustainable Furnishings Council
SFC approved SMaRT as the standard to which its members must certify to

Capital Markets Partnership
Led by JPMorgan Chase, Citi, Bank of America and San Francisco Mayor Gavin Newsom
Supported by US Conference of Mayors:
• Consensus Green Building Underwriting Standards recognize SMaRT
• Green Convertible Securities recognize SMaRT
• Green Building Securities recognize SMaRT
Fireman's Fund– Adopted SMaRT in its underwriting
criteria for discounted insurance to manufacturers of
certified products
City of Santa Monica – Includes SMaRT certified
products in its purchasing directive, which is being sent
to U.S. cities for their adoption too

Leading Global Manufacturers
Implementing Global SMaRT Marketing Agreement

Canada Green Building Council
SMaRT is approved by LEED Canada as the Certified Sustainable Product Innovation Credit.

Leadership Standards Campaign (LSC)
A nonprofit Coalition of leading environmental groups including the Sierra Club, and companies promoting for educational purposes, transparent Leadership Standards substantially reducing pollution. These Standards include LEED, FSC & SMaRT.

Three companies led the charge and SMaRT certified their
products:
Forbo flooring
Milliken carpet & textiles
Knoll furniture
Due to the SMaRT
LEED Credit, all
three Companies
went Climate
Neutral at their
Manufacturing
Facilities.

Produced With 100% Wind Energy
Platinum

SMaRT Certified
Sustainable Carpet
PVC Free
Carbon Neutral Production
Platinum

How do you achieve a SMaRT© rating?
Submit a completed application
Pass an internal MTS data audit
Execute a legally binding certification pursuant to FTC Environmental Marketing Guides that:
Data are accurate and not misleading
Qualified professionals were used
Publish certification summary on a web site
Pass an external audit by Ernst & Young's Global Sustainable Auditing Group or Redstone Global Auditing (depending on level)
Renew certification every three years

How SMaRT works?

Product must achieve 14 prerequisite points and score a minimum of
28 out of 162 points in the following areas covering all product stages
across the global supply chain:
Safe for public health & environment
Renewable energy & energy efficiency
Biobased or recycled materials
Facility or company requirements
Reclamation, sustainable reuse & end of life management

Based on overall points achieved, there are four levels of SMaRT
certification

Case Study: How did the Knoll Life chair rate?Sustainable Gold with 71 points
The first chair in the industry to be SMaRT certified
18/34 points: Safe for public health & environment
GREENGUARD Children & SchoolsSM certified
23/42 points: Renewable energy & energy efficiency
Lubin electricity offset by wind energy
16/30 points: Biobased or recycled materials
60%+ recycled content
10/18 points: Facility or company requirements
Life Cycle Assessment
4/23 points: Reclamation, Reuse & End of Life

What does it mean to Knoll customers?
They are purchasing an independently certified product that is good for the environment, economy and social equity
They can have confidence in the environmental claims because of the accessible, comprehensive, and transparent nature of the certification process
They can achieve an additional LEED credit for many Knoll products depending on percent of total project value

Safe for Public Health and Environment
Minimal Toxic
Chemicals
High Indoor Air Quality
Green Cleaning
Supply Chain Inventory
Reduced Air, Water, & Waste Pollutants

Renewable Energy and Energy Reduction
Optimize Energy Efficiency and Performance
Encourage Renewable Energy Alternatives
Reduce Climate Change Emissions
Offset
Carbon-intensive Energy Use

Biobased & Recycled Materials
Consider whole impact of material use – soil, air, water
Encourage Post-Consumer Recycled Content
Use organic, FSC, and non-petroleum materials
Inventory Content

Facility- or Company-based
Life Cycle Assessment
Social Indicator Reporting
Design for Environment
Environmental Policy & Targets
Materials Reclamation Systems

Reclamation, Sustainable Reuse,
& End of Life Management
Extended
Product Life
Performance Durability
Product Reclamation
or Reuse Programs
Monitoring of Product Reclamation/Reuse

THINKING SMaRT
Innovation In Manufacturing
High Level of
Success at:
Dematerialization
Product Reclamation/Reuse
Reduced chemicals and pollutants
Reduced/renewable energy use
Recycled/Biobased Content

Remember, SMaRT© is
To products what LEED® is to buildings
Accessible – Open, consensus, and affordable
Comprehensive – Incorporates leading standards, LCA, global supply chain
Transparent – Quantified, documented, audited, and accredited

Get SMaRT©!
SMaRT Solutions for Sustainable Business
Jim Lord
Ecovert – Sustainability Consultants
Toronto Canada
416.987.0285
Jim.lord@ecovert.ca
Market Transformation to
Sustainability (MTS)
1511 Wisconsin Ave., NW
Wash., DC 20007
202-338-3131
mts.sustainableproducts.com
Thank you

SMaRT Certified Building Products - Jim Lord, EcoVert

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