Green Building Material Frameworks- jim lord
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Green Building Material Frameworks- jim lord

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Jim Lord of EcoVert presents an overview of sustainable building material frameworks.

Jim Lord of EcoVert presents an overview of sustainable building material frameworks.

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Green Building Material Frameworks- jim lord Presentation Transcript

  • 1. ECOVERT SUSTAINABILITYCONSULTANTSSustainability ProductsBrickworks – July 13, 2012 Sustainable Products Training© quantified sustainable standards
  • 2. ECOVERT SUSTAINABILITY CONSULTANTSOur Goal:‘to develop intelligent, comprehensive and cost effective sustainable solutions toreduce the impact of any organization, asset or project’Who We Are:‘our foundation is a platform of business professionals, informed environmentaldecision makers and innovative problem solvers who are results oriented todrive sustainability through the public and private sector’The Bottom Line:‘reduce risk and improve the profit potential for our clients through practical andinformed environmental strategies’Major Programs:Green Building Design and CertificationBuilding CommissioningEnergy ModellingSustainable Product CertificationResource Accounting (Carbon, Water, Waste)Sustainable Policy Development Sustainable Products Training© quantified sustainable standards
  • 3. Ecovert Selected Client List20 Vic Management Inc. Earth Rangers Jeffery Architects TD- Canada Trust&CO Architects Eastport Properties Kantelberg Design Toronto HydroAllied Properties Emery Loyalty One Tribute CommunitiesAppleby College First Gulf Mole White Architects Town of BanffAkitt, Swanson + Pearce Architects FREED Developments Monarch Corporation Trillium Mutual / SRM ArchitectsInc.Bennett Design Associates Gottardo Construction NORR Limited Urbacon (BMW Head Office)Black & McDonald GE Real Estate OCA Architects UrbancorpBlackwood Partners Giffels Design-Build Inc. Ontario Energy Board Wilsonart CanadaBoehringer-Ingelheim Canada GWL Real Estate Ontario Realty Corporation Wheelwrigth Group IncBOMA Toronto Hoffmann La-Roche Queen’s Park Willowbank SchoolCentral Group IBI Group (Brock University) Sir James Whitney School Verus PartnersCTI Working Environments IBI Group (Women’s College Hospital) Orangeville Christian Fellowship Zzen GroupCUMIS Insurance Ian Starkey Architect Professional Engineers of Ontario Aela Foods CanadaDavies-Smith Developments ING Real Estate Russell Investments Open TextDundee Realty Intercede Facility Management Staples Advantage Maple Reinder Sustainable Products Training© quantified sustainable standards
  • 4. Sustainable Product Standards Training©Accredited, Nonprofit Approved Training forPurchasers, Specifiers & Manufacturers Sustainable Products Training© quantified sustainable standards
  • 5. Pilots & Accreditation Thanks for the Pilots! The Training is Accredited Construction SpecificationsAmerican Institute of Architects Interior Design Continuing Education Council Institute Sustainable Products Training© quantified sustainable standards
  • 6. Sustainable Products Standards Training©• For manufacturer and A&D representatives to provide to their customers• Sustainable Product Standards Teaching & Training Guides©• Companion 1 hour accredited course on Life Cycle Assessment (LCA).• Executive Summary with audio at MTS home page: http://mts.sustainableproducts.com. CEU Accredited Sustainable Products Training© quantified sustainable standards
  • 7. Sustainable Product Standards Training©Market Transformation to Sustainability (MTS) is a nonprofitpublic charity of leading environmental groups, governments& companies working to take sustainable products marketpenetration to 90% by 2015.A Resource Center promptly answers complex questions thatcan not be addressed during the training session & by thewritten materials: MTS@sustainableproducts.com Sustainable Products Training© quantified sustainable standards
  • 8. Standards Overview1. Value2. Market Summary3. Examples of Sustainable Products4. Definition5. Critical Elements6. Evaluation Criteria7. Uses8. FAQs Sustainable Products Training© quantified sustainable standards
  • 9. Value of SustainableProduct Standards Let us create a standard to which the wise and honest can repair. George Washington Sustainable Products Training© quantified sustainable standards
  • 10. Stops irreversible dangerous climate change Sustainable Products Training© quantified sustainable standards
  • 11. Before it’s too late Sustainable Products Training© quantified sustainable standards
  • 12. Demysticizes sustainable products Sustainable Products Training© quantified sustainable standards
  • 13. Eliminates market confusion based on real metrics usingsound science and consensus Sustainable Products Training© quantified sustainable standards
  • 14. Conserves natural resources & reduces waste Sustainable Products Training© quantified sustainable standards
  • 15. Facilitates design &process innovation Sustainable Products Training© quantified sustainable standards
  • 16. Advances Triple Bottom Line:Environment, Economy & Social Equity Sustainable Products Training© quantified sustainable standards
  • 17. 7. Improvesquality of life Improves quality of life Sustainable Products Training© quantified sustainable standards
  • 18. Improves stakeholder value Sustainable Products Training© quantified sustainable standards
  • 19. Improve manufacturer share value & good willImproves manufacturer share value & good will Sustainable Products Training© quantified sustainable standards
  • 20. Reduces cost & liability Sustainable Products Training© quantified sustainable standards
  • 21. The future belongs to those givingthe next generation reason to hope -Telihard de Chardin Sustainable Products Training© quantified sustainable standards
  • 22. Market for SustainableProducts Sustainable Products Training© quantified sustainable standards
  • 23. Consumers want sustainable products Growth in the organic products: 20% / year for the last 15 years. Growth in the sustainable buildings: 100% / year for the last 5 years Growth in sustainable products: 20% / year for the last 2 years Sustainable Products Training© quantified sustainable standards
  • 24. Market Trends: Consumers 95% 75% 63% 47% 22% Would Know Looking Saw Bought Buy Green for Green Green GreenLeakage Unaware Uneducated Unavailable UnmotivatedReasonLeakage Educate benefits. Increase displays & signage.Solutions Align communication & messaging. Trial offers. Increase messaging on packaging/labelling Highlight benefits & increase selection. *Finding the green in today’s shoppers, Deloitte & GMA Report 2009 Sustainable Products Training© quantified sustainable standards
  • 25. Trends in Sustainability Reporting• Rise in sustainability reporting: 76%• Increase in CFO’s sustainability role: 17%• Employees = 2nd most important stakeholder, after customers (Green Teams)• 75% conduct GHG reporting & 62% conduct water use reporting. Numbers expected to rise.• Access to raw materials a business supply issue, especially conflict minerals• Special attention to outside rankings & ratings by corporate executives*GreenBiz Forum January 30, 2012 Sustainable Products Training© quantified sustainable standards
  • 26. GreenwashingDefinition:The act of misleading consumers regarding theenvironmental practices of a company or the environmentalbenefits of a product or service.95% of consumer products claim to be green**The Sins of Greenwashing: Home & Family Edition, TerraChoice 2010 Sustainable Products Training© 26 quantified sustainable standards
  • 27. Greenwashing Sustainable Products Training© 27 quantified sustainable standards
  • 28. The Seven Sins of GreenwashingSin What It Means ExampleHidden Trade-Off Ignores important environmental FSC paper. Is it also chlorine- issues at big picture level. free? GHG emissions?No Proof Claim can’t be substantiated. Facial or toilet tissue claims to be recycled, with no evidence.Vagueness Poorly defined or so broad that it’s true All-natural. meaning will be misunderstood.Worshipping False Gives impression of 3rd party Fake labels.Labels endorsement when there is none.Irrelevance Truthful claim though irrelevant as CFC-free. product is already banned under legislation.Lesser of Two Distracts consumer from greater Organic cigarettes.Evils environmental impacts of category.Fibbing False Claims. Energy Star certified. Sustainable Products Training© quantified sustainable standards
  • 29. Sustainability: DemonstratingValue are looking for transparency & accountability:Customers• Avoid clichés• Be clear about relevance to applicable standards• Focus on achievementsTrue sustainability value associated with:• Life cycle assessment• Supplier chain transparency• Transportation reporting• Packaging reduction & reporting Sustainable Products Training© 29 quantified sustainable standards
  • 30. Sustainability: Demonstrating ValueSupplier chain transparency• Cradle to Cradle• Environmental Product Declaration• SMaRT Sustainable Products Training© 30 quantified sustainable standards
  • 31. Cradle to CradleWhat It Is• Eco-label certifying the product’s entire life cycle• Assessed in 5 categories: Health, Reutilization, Renewable Energy Use, Water Stewardship & Social Responsibility• 4 levels of achievement: Basic, Silver, Gold, PlatinumWhere It’s Going• Eligible for LEED projects: 1 point under Innovation• Earn points towards becoming a Certified B Corporation• Use toxicity assessments towards BIFMA level certificationEndorsementsAlcoa Allied Concrete Allsteel Inc. Aveda Corporation CENTRIADow Building Solutions Forbo Flooring Herman Miller Method ProductsProctor & Gamble Shaw Steelcase Inc. US Postal Service Sustainable Products Training© 31 quantified sustainable standards
  • 32. EPDsWhat It Is• Certified environmental product declaration developed to ISO 14025• Hierarchic system following these standards: ISO 9001, ISO 14001, ISO 14040, ISO 14044, ISO 14025, ISO 21930• Suitable for all types of products & services• Provides flexible, objective format, certified by either a certification body (all are international) or individual verifier (GE, IT, SP, SWE, TU, UK)Where It’s Going• Climate declarations: single-issue EPD• Carbon Footprint Measurement Toolkit• Pre-certification of productsEndorsementsInterfaceFLOR Axpo AG Vattenfall Barilla SapiVicinay Cadenas Korsnäs Sustainable Products Training© 32 quantified sustainable standards
  • 33. And… consumers will pay more forproducts that can prove themselves to besustainable According to market research conducted by the Natural Marketing Institute, “Green Consumers” will choose sustainable products first, but they (and purchasers) will also do more homework to determine what is the best choice. Sustainable Products Training© quantified sustainable standards
  • 34. The market is responding Home Depot, Lowes, and other retailers carry FSC Certified wood Thousands of retail outlets carry Certified Organic Products Sustainable Products Training© quantified sustainable standards
  • 35. Sustainable products have great potential aswell as some challenges: Market awareness – many consumers are still unaware of the availability and benefits of sustainable products Market confusion – consumers unsure of terminology and what makes a product ‘sustainable’ Consumer distrust – some consumers are wary of products called ‘sustainable’ and ‘green’ due to misuse and exploitation of the terms Consumer misperceptions – many consumers think of “green” or “sustainable” products as low-tech, non-contemporary, or rustic. Sustainable Products Training© quantified sustainable standards
  • 36. Standards counteract the challenges by… Building consumer awareness by providing facts and figures that support marketing outreach initiatives Building consumer trust by providing an open, verifiable set of criteria by which to judge a company or product Decreasing market confusion by defining terminology and explaining processes Shifting market perceptions by inspiring a wider use of sustainable materials and processes in contemporary, high-tech designs and projects Sustainable Products Training© quantified sustainable standards
  • 37. Sustainable Product Examples Sustainable Products Training© quantified sustainable standards
  • 38. Example of Certified Sustainable ProductFSC Certified WoodPlus the following additional requirementsSMART© or equivalent requirements for:• Reuse/reclamation requirements• Pollutant reductions at manufacturing facility• Energy requirements• Facility requirements• LCA if combined with other materials• Legally binding manufacturer certification Sustainable Products Training© quantified sustainable standards
  • 39. Other Relevant Standards Clean Vehicle StandardHybrid Measures tailpipe emissions fuel economy & materials Sustainable Products Training© quantified sustainable standards
  • 40. Sustainable Products Training© quantified sustainable standards
  • 41. Sustainable ProductStandards Defined Sustainable Products Training© quantified sustainable standards
  • 42. Sustainable Product Standards areapproved, published & precise criteria addressingenvironmental, social & economic aspects of a givenproduct type.The critical elements include : 1. Consensus and transparency 2. Life cycle assessment (LCA) 3. Credible certification & labeling 4. Renewable energy and conventional energy reduction are specified 5. Environmental, social and economic performance criteria are defined and quantified 6. Materials performance criteria 7. Reuse performance criteria Sustainable Products Training© quantified sustainable standards
  • 43. Critical Elements ofSustainable Product Standards Sustainable Products Training© quantified sustainable standards
  • 44. Critical Elements of Sustainable Product Standards1. Meet Legal Definition for Certified Sustainable Products - Covers multiple environmental benefits - Covers global supply chain & all product stages - Uses LCA & is LCA based - Certified product label benefits description is accurate to the consumer Sustainable Products Training© quantified sustainable standards
  • 45. Critical Elements of Sustainable Product Standards2. Consensus and Transparent • Collaborative & open democratic process & public record • American National Standards Institute Essential Requirements define this process • Voluntary Consensus Standards have regulated the building industry since 1898 Sustainable Products Training© quantified sustainable standards
  • 46. Critical Elements of Sustainable Product Standards3. Require LCA Evaluates the global supply chain / all product stages & multiple environmental benefits ISO compliant LCAs are required or actual environmental impact data for all product stages : • Raw materials extraction • Transportation • Manufacturing • Use and reuse or final product disposition Sustainable Products Training© quantified sustainable standards
  • 47. LCA Impact Example: Environmental Performance for Steel This sample eLCie System Spidergram™ chart, produced as part of a life cycle analysis, summarizes a product’s environmental impact in a number of key areas, compared to an industry average. Global Warming Waste 100% Ozone Depletion 50% Energy High Recycled EcoTox Content Steel 0% Smog HumanTox Acidiication Eutrophication Sustainable Products Training© quantified sustainable standards
  • 48. LCA of Lamps Covers about 60% of Standard CreditsUsing LCA, the greatest environmental impact by far,is the energy efficiency of the lamp, which primarilysupplants coal fired power (largest source of climate changepollution). Thus, the best environmental choice isthe lowest mercury, most efficient, & longest life lamp. Sustainable Products Training© quantified sustainable standards
  • 49. Critical Elements of Sustainable Product Standards4. Use Credible Certification & Labeling Comprehensive third party verification• Manufacturer legally binding certification• Public disclosure of basis of certification• Third party auditing by qualified professionals• Recertification & decertification Sustainable Products Training© quantified sustainable standards
  • 50. Critical Elements of Sustainable Product Standards Product Labeling• Minimum certification level• Differentiates superior performance• Accurate and lawful communications• A label you can trust. No more greenwash. Sustainable Products Training© quantified sustainable standards
  • 51. Critical Elements of Sustainable Product Standards5. Specify Renewable Energy / Conventional Energy Reduction• Performance criteria for renewable energy & energy reduction are identified for the manufacturing facility and suppliers• Minimum performance specified & credit provided for superior performance• Greatest credit given for 100% Green-e power use & 100% reduction of conventional energy Sustainable Products Training© quantified sustainable standards
  • 52. Critical Elements of Sustainable Product Standards6. Set Public Health & Environmental Performance CriteriaClimate change Habitat alterationHuman and ecological health Criteria and indoor air pollutantsSmog Water pollutantsAcid rain Water intakeOzone depletion Solid and hazardous wasteFossil fuel depletion Sustainable Products Training© quantified sustainable standards
  • 53. Critical Elements of Sustainable Product StandardsPublic Health & Environment • Credit given for manufacturing facility & suppliers including reduction of about 1000 pollutants covering the 12 environmental impacts. • Greatest credit given for 100% reduction. Sustainable Products Training© quantified sustainable standards
  • 54. Critical Elements of Sustainable Product Standards7. Set Social Equity Performance Criteria Human rights Worker conditions Child labor Community Sustainable Products Training© quantified sustainable standards
  • 55. Critical Elements of Sustainable Product Standards8. Provide Economic Performance Criteria Product differentiation Competitive advantage Public accountability Improved long term customer & employee relations Sustainable Products Training© quantified sustainable standards
  • 56. Critical Elements of Sustainable Product Standards9. Materials• Performance criteria for recycled and biobased content are identified as well as sustainable agriculture through organic production and best management practices• Organic biobased products following EPA Best Management Practices receive greatest credit since they have no endocrine disruptors.• Greatest credit given for 100% recycled content or 100% biobased. Sustainable Products Training© quantified sustainable standards
  • 57. Critical Elements of Sustainable Product Standards10. Manufacturing Facility & Company• LCA based performance criteria• Disclosing sustainable product transactions• LCA process• ISO 14001 targets• Design for the Environment Sustainable Products Training© quantified sustainable standards
  • 58. Critical Elements of Sustainable Product Standards11. Reuse & Reclamation Achievement• Operable reclamation programs with facilities in place consistent with Federal Trade Commission Environmental Marketing Guides• Greatest credit for 100% Reuse Reuse Rate = kgs of all product reclaimed kg of annual production of product being certified Sustainable Products Training© quantified sustainable standards
  • 59. Sustainable ProductStandards’ Evaluation Criteria Sustainable Products Training© quantified sustainable standards
  • 60. SMART© & California Gold Standards meet ALL 24 criteria … 1 2 3 4 5 6 7 8 Meet Federal Rules Trade Preventing Climate ISO Independent Consensus: Compliant Commission Industry Sustainable Transparent Certification Change Life Cycle Environ. Trade triple ANSI Pollution Assessment Marketing Association bottom line Accredited Reductions (LCA) Requirements Dominance Independent Follow Measurable Require Legally Leadership Includes Public evaluation of ANSI reductions by evaluation of mandated for criteria for access to requirements Essential multiple (12)Nature of all standard child labor, & public global warming criteria & Requirements environmental environmental setting a human rights, conclusion potential,Criteria methodology for due impacts over product labels high bar worker they are met process Green-e conditions & products life Power & community / all stages efficiency Require Cover Help stop Ensure Ensure ReduceWhy are accuracy & environment accuracy for risk & dangerous Ensure Environmental economy & accuracy forthese prevent improvement social equity FTC FTC uncertainty irreversible pollutioncriteria unlawful compliance & compliance so large reductions substantially over global climate beyond public & purchasers over entireImportant? greenwash supply chain public change status quo accountability & capital product life & which has accountability preventing highest markets misleading global market value adopt marketing collapse … for environmental, social and economic needs Sustainable Products Training© quantified sustainable standards
  • 61. SMART© & California Gold Standards meet ALL 24 criteria … 9 10 11 12 13 14 15 16 Encourage Third Party Decertifica- ISO 14020 Performance Require No or De Reasonable Approved Global tion for Environ- Based: Costs Continuous Minimus Auditing of Non- Standard mental tangible Associated Improvement Toxins Manufacturer compliance Label impact with Use & Including & Supplier Principles measures Implementa- Facilities Endocrine tion Disruptors An Decertification Specific provision with Requires chemical Identified independent Government Organic due process accurate, pollutants are certification & Specific provision contractor to & capital biobased for failure toNature of the Certifier, correct transparent, reduced. No auditing fees markets for periodic products with reviews any scientific, & specified & multiple require improvement /Criteria material life cycle products, compliance / revision of EPA Best aspect of errors before product including based labels technology, or certification adoption standard or tool Management certification at those from government levels Practices its discretion audit noncompliance Facility audits Such a Allows performance ensure corrections Adapt to basedWhy are foreign of Ensures Stimulates manufacturer Ensure changes in approachthese substantial accurate, the market & Allow works Since or supplier errors effective, innovation & greatest buy in & the market &criteria not all “paper” including credible thus market consensus state of endocrineImportant? certification only those product encouraged disruptors discoverable adoption knowledge is not labels by federal have been misleading or from global tested or policy third party identifies a sham audit … for environmental, social and economic needs Sustainable Products Training© quantified sustainable standards
  • 62. SMART© & California Gold Standards meet ALL 24 criteria … 17 18 19 20 21 22 23 24 Multiple Eliminate Require Meet ISO Meet ISO Require Meet EPA 14024 third 14021 self Accessible Levels of Stockholm Reuse Requirements product Certification / Treaty toxic party declaration Consistent for EPP performance Compliance chemicals environ. environ. with FTC Product label label durability Rules Certifiers requirements requirements Requires FTC Product Specified Thirteen compliance, labels ensure credits or Eliminates Many & Any highly toxic transparent scientific points for raw materials Product label Specifies required Product Can process, LCANature of minimum chemicals extraction approach, accuracy, assurance product be Easily banned by stage & transparency, similar to ISO performance Certified orCriteria certification International public LCA and for higher reduces involvement, 14024 standards for Assessed achievement Treaty manufacturing peer review & approach, certified product levels facility compliance & inspection verification Allow greatest Substantially participation Ensure ExtendWhy are reduce Ensure Ensure by Help protect accurate, Ensure accurate, product life coverage ofthese global public climate accurate, manufacturers, effective & effective & preventingcriteria health & change and all building stimulates credible effective & environment other credible pollution & products &Important? competition product credible product pollution builds materials & thus labels product labels saving consumer provides labels natural greatest resources confidence market adoption … for environmental, social and economic needs Sustainable Products Training© quantified sustainable standards
  • 63. A good standard serves many purposes and people1. It has industry input for implementation. Doing so ensures that their due process rights aren’t violated since sustainable product certifications regulate every aspect of manufacturing.2. It ensures that products are environmentally sustainable. Low CO2 is just one of many requirements.3. It make standards & certifications publicly available & transparent. The CERES Investment group recently blacklisted companies from their list which didn’t disclose climate pollution.4. It conducts a life cycle assessment. That’s the only way to know the full range of environmental impacts over the product’s life. Sustainable Products Training© quantified sustainable standards
  • 64. A good standard serves many purposes and people5. It has consensus. This goes beyond just manufacturers; do all vested parties agree that this is a good standard including governments & other purchasers?6. Has been approved. Those who are in consensus were also willing to sign off on it.7. It directly impacts climate change. Before companies can lower CO2 emissions, they must be able to quantify their current levels of emissions and know where their efforts will provide the most results.8. It covers social equity including human rights, child labor, worker conditions & community for companies and suppliers. Sustainable Products Training© quantified sustainable standards
  • 65. Uses of Sustainable ProductStandards Sustainable Products Training© quantified sustainable standards
  • 66. Certified Sustainable Product Standard Uses: Adoption by Purchasers• Governments• Companies• Specifiers• Capital markets Sustainable Products Training© quantified sustainable standards
  • 67. Frequently Asked QuestionsQ. How can I specify products certified to these Standards?A. See the certified products list in the handout or ask your manufacturer rep to have its products certified.Q. Where can I receive more information?A. Copies of slides are available from your manufacturers/A&D rep. Questions not answerable at the training session will be promptly answered by the Training Resource Center at MTS@sustainableproducts.com or by purchasing the Training Guide. Sustainable Products Training© quantified sustainable standards
  • 68. Q. How do Approved Sustainable Product Standards differ from other standards or product tools?A. They cover much more: the entire life cycle and many environmental benefits with specific requirements for suppliers, reuse, pollutant reductions, energy, materials, social equity, democratic approval process, third party certification and auditing and labeling.Q. What is the scope of approved sustainable product standards?A. They cover about 60% of the world’s products including the building industry, apparel, carpet, textile & fabric. Sustainable Products Training© quantified sustainable standards
  • 69. Q. How do Approved Sustainable Product Standards relate to LEED?A. SMART© and California Gold Sustainable Products Standards are approved for LEED Credit based on meeting all 24 Sustainable Product Certification Criteria. Sustainable Products Training© quantified sustainable standards
  • 70. Can the world be saved,is a more serious and legitimate question than ever before… Sustainable Products Training© quantified sustainable standards
  • 71. Only our Heightened Care Can make our PlanetHabitable, Bountiful & Wondrous. James Gustave Speth Yale University Sustainable Products Training© quantified sustainable standards
  • 72. Learn more on how to change theworld, in a quantified, sustainableway...MTS standards & training coverover 60% of the world’s industries.Contact us to learn more on how bestto thinkand BE sustainable. Sustainable Products Training© quantified sustainable standards
  • 73. Institute for MarketTransformation to Sustainability 202-338-3131 p 202-338-2800 f Email MTS@sustainableproducts.com 1511 Wisconsin Avenue, N.W. Washington, DC 20007 Sustainable Products Training© quantified sustainable standards