TV Advertising vs Online Advertising
Upcoming SlideShare
Loading in...5
×
 

TV Advertising vs Online Advertising

on

  • 992 views

Created by http://www.koeppeldirect.com/ ...

Created by http://www.koeppeldirect.com/

Knowing where a target demographic is spending their time and attention is one of the primary goals of a marketer. Every year billions of dollars are being spent on TV adverting and online advertising with the objective of increasing sales. However, some mediums are more effective in targeting various demographics than others.

This presentation explains the differences between online advertising and TV advertising along with which medium is most effective in reaching various demographics.

Statistics

Views

Total Views
992
Views on SlideShare
992
Embed Views
0

Actions

Likes
1
Downloads
20
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

TV Advertising vs Online Advertising TV Advertising vs Online Advertising Presentation Transcript

  • Created by
  • Sourceshttp://blogs.wsj.com/marketbeat/2012/01/23/google-leans-on-rivals-for-revenue/http://www.emarketer.com/newsroom/index.php/digital-ad-spending-top-37-billion-2012-market-consolidates/http://see.tritonmedia.com/Media/Default/Documents/2012-06-01-Media-Influence-Survey.pdfhttp://blog.nielsen.com/nielsenwire/mediauniverse/http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/TrendsAdSpendanEffectiveness_Spreads.pdfhttp://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/Nielsen-Cross-Platform-Report-Q1-2012-final.pdfhttp://blog.nielsen.com/nielsenwire/wp-content/uploads/2012/05/Nielsen-Adv-Aud-by-MediaType-Spring-2012.pdf