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Move Humanity Forward

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A presentation given to MBA students at CU on sustainable marketing and the work done at the FearLess Cottage.

A presentation given to MBA students at CU on sustainable marketing and the work done at the FearLess Cottage.

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Transcript

  • 1. MOVE HUMANITY FORWARD
  • 2. FEARLESS COTTAGE WHAT IS SUSTAINABILITYMARKETING FOR SUSTAINABILITY FEARLESS PROJECTS COMMON
  • 3. FearLess Cottage
  • 4. A BRIEF HISTORY OF POWER
  • 5. FEAR IS THE ENEMYOF CREATIVITY, INNOVATION, HAPPINESS AND LOVE.
  • 6. WHAT DO WE HAVE TO FEAR?
  • 7. WE HAVE REACHEDTHE EDGES OF THE BUCKET, OUR ECOSYSTEM.
  • 8. PEAK OIL, CLIMATE CHANGE, OVER-POPULATION,OCEAN ACIDIFICATION,ECONOMIC RECESSION, CHILDHOOD OBESITY, DEFORESTATION, ONGOING WARS, MERCURY, CANCER, ETC...
  • 9. THE MORE YOU LEARN ABOUT THESE ISSUES, THE MOREYOUR WORK NEEDS TO EVOLVE.
  • 10. IT’S EASY TO GET SCARED OR IGNORE THINGS YOU DON’T WANT TO HEAR.
  • 11. BANKSY
  • 12. THAT APPROACH HASNEVER SOLVED ANYTHING.
  • 13. ALL OF OUR BIGGEST THEREFORE, PROBLEMS TODAY THEY CAN BE ARE MAN-MADE. SOLVED BY MAN.
  • 14. THERE’S NOBODY ELSE BUT US.
  • 15. LIVE IN THE PAST, OR GETDOWN TO THE BUSINESS OF IMAGINING A BETTER, SUSTAINABLE FUTURE.
  • 16. “THE BEST WAYTO PREDICT THE FUTURE IS TO DESIGN IT.”-BUCKMINSTER FULLER
  • 17. WHAT IS SUSTAINABILITY?
  • 18. SUSTAINABLE GREEN
  • 19. GREEN IS OFTEN THE BEGINNING OFTHE CONVERSATION. (IT WAS FOR ME.)
  • 20. THE STORY OF STUFF www.storyofstuff.com
  • 21. SUSTAINABILITY IS A BALANCEOF RESOURCES
  • 22. NATURAL (PLANET)SOCIAL ECONOMIC(PEOPLE) (PROFIT)
  • 23. LIVING WELL TODAY WITHOUT MAKINGTOMORROW SUCK.
  • 24. NATURAL (PLANET)SOCIAL ECONOMIC(PEOPLE) YAY! (PROFIT)
  • 25. NATURAL (PLANET)SOCIAL ECONOMIC(PEOPLE) YAY! (PROFIT) Design is the glue
  • 26. CORPORATE SOCIAL RESPONSIBILITY (CSR) IS A START.BUT IT’S NOT THE SOLUTION.
  • 27. NATURAL (PLANET)SOCIAL ECONOMIC(PEOPLE) (PROFIT)
  • 28. NATURAL (PLANET) CSR ECONOMIC (PROFIT)SOCIAL(PEOPLE)
  • 29. NATURAL (PLANET) CSR ECONOMIC (PROFIT) MARKETINGSOCIAL(PEOPLE)
  • 30. CSR MARKETING EXAMPLE: COCA-COLA “ENJOY”
  • 31. CSR MARKETING EXAMPLE: COCA-COLA
  • 32. NATURAL (PLANET) CSR ECONOMIC (PROFIT) MARKETINGSOCIAL(PEOPLE)
  • 33. NATURAL (PLANET) CSR ECONOMIC (PROFIT)SOCIAL(PEOPLE)
  • 34. NATURAL (PLANET) ECONOMIC (PROFIT)SOCIAL(PEOPLE)
  • 35. NATURAL (PLANET) ECONOMIC (PROFIT)SOCIAL LIES(PEOPLE)
  • 36. CSR MARKETING LIES: BIG OIL “WE AGREE”
  • 37. CSR MARKETING LIES: BIG OIL
  • 38. NATURAL (PLANET) ECONOMIC (PROFIT)SOCIAL LIES(PEOPLE)
  • 39. GREENWASHING:AN INSINCERE DISPLAY OF CONCERN FOR THE ENVIRONMENT. (AN EXAGGERATION / LIE)
  • 40. GOODWASHING:AN INSINCERE DISPLAY OF CONCERN FOR PEOPLE. (AN EXAGGERATION / LIE)
  • 41. EXAMPLE:“NATURAL”
  • 42. ORGANIC “NATURAL”NO TOXIC PESTICIDES/HERBICIDES YES NONO ANTIBIOTICS YES NONO GROWTH HORMONES YES NOGMO-FREE YES NOANIMAL WELFARE REQUIREMENTS YES NOAUDIT TRAIL FROM FARM TO TABLE YES NOCERTIFICATION REQUIRED YES NOCOWS REQUIRED TO BE ON PASTURE YES NOLEGAL RESTRICTION ON MATERIALS YES NO
  • 43. MARKETING FORSUSTAINABILITY
  • 44. HONESTY MATTERS.TO CONSUMERS. TO EMPLOYEES. TO THE WORLD.
  • 45. “NO LIE CANLIVE FOREVER.” -MLK JR.
  • 46. NATURAL (PLANET)SOCIAL ECONOMIC(PEOPLE) YAY! (PROFIT) MARKETING
  • 47. SUSTAINABLE MARKETING PLAN STEP 1:HELP DESIGN SUSTAINABILITYINTO THE BUSINESS MODEL
  • 48. SUSTAINABLE MARKETING PLAN STEP 2:TELL YOUR STORY IN ANHONEST & COMPELLING WAY.
  • 49. TAD CARPENTER
  • 50. YES, WALMARTIS MOVING INTHIS DIRECTION.
  • 51. NOBODY’S PERFECT
  • 52. THERE IS NO “GREEN.”THERE IS NO “GOOD.”
  • 53. SUSTAINABILITY ISAN ONGOING PROCESS
  • 54. RECYCLING ORGANIC NON-TOXIC RENEWABLE CARBON NEUTRAL ZERO EMISSIONS COMPOSTABLE BIODIVERSITY EFFICIENCY PERMACULTURE CRADLE-TO-CRADLE ZERO WASTE
  • 55. STARTING POINTS:EFFICIENCYDOING MORE WITH LESSHEALTHINVESTMENTS NOW PAY OFF LATERCOLLABORATIONENGAGE EMPLOYEES AND CONSUMERS
  • 56. WHAT REALLY INFLUENCES CHANGE IN CONSUMER BEHAVIOR?GREENER HONEST CHEAP CONVENIENT COOL DURABLE HEALTHIER FUNCTIONAL
  • 57. FEAR LESSLOVE MORE
  • 58. WE ARE ALL CITIZENS.WE ARE ALL PRODUCERS.WE ARE ALL CONSUMERS.
  • 59. IN THE INFORMATION AGE, IT’S GETTING HARDER TO HIDE THE TRUTH.
  • 60. WORK ON BEING TRANSPARENT BEFORE TRANSPARENCY HAPPENS TO YOU.
  • 61. GREATER TRANSPARENCY + CONSUMER DEMAND = CHANGE
  • 62. OUR WORK IS FOCUSEDON ACTIONS WE CAN TAKETO MAKE THINGS BETTER
  • 63. BETTER FOR:
  • 64. PROJECT: NON-GMO
  • 65. PROJECT: CLIMATE REALITY
  • 66. PROJECT: CLIMATE REALITY
  • 67. PROJECT: OCCUPATIONALIST.org
  • 68. PROJECT: OCCUPATIONALIST.org
  • 69. COMMON CM
  • 70. SOME BUSINESSES ARE CHOOSING GREEDOVER SUSTAINABILITY.
  • 71. BUSINESS USED TO BE NOW (FOR SOME) A MUTUALLY BENEFICIAL IT MEANS TRYINGEXCHANGE BETWEEN TWO TO TAKE ADVANTAGE OR MORE PARTIES. OF OTHERS
  • 72. LET’S BRING BUSINESS BACK TO WHAT IT’S SUPPOSED TO BE...
  • 73. CAPITALISM AS A FORCE FOR SOCIAL GOOD
  • 74. A BRAND TO ACCELERATE POSITIVE CHANGE
  • 75. WHAT IS ASOCIAL ENTREPRENEUR?
  • 76. DO THINGS THAT MAKE OTHERS MEANINGFULLY BETTER OFF.
  • 77. MAKE PURPOSECORE TO THEIR MISSION
  • 78. STAKEHOLDERS BETTER OFFFINANCIAL INVESTORS HAPPIERCONSUMERS HEALTHIEREMPLOYEES FINANCIALLY SECURECOMMUNITIES EMPOWEREDSOCIETY ENLIGHTENEDENVIRONMENT CONNECTEDFUTURE GENERATIONS FREE
  • 79. DO SHIT THAT MATTERS
  • 80. THE WORK THAT’S THE MOST REWARDING ISN’T WHAT MAKES THE MOST MONEY. IT’S THE WORK THAT’S ALIGNED WITH YOUR VALUES AND YOUR PASSION.
  • 81. PEAK OIL, CLIMATE CHANGE, OVER-POPULATION,OCEAN ACIDIFICATION,ECONOMIC RECESSION, CHILDHOOD OBESITY, DEFORESTATION, ONGOING WARS, MERCURY, CANCER, ETC...
  • 82. SOME THINGS AREGETTING REALLY BAD.
  • 83. THERE WILL BE MAJORDISRUPTIONS TO OUR SOCIETY.
  • 84. BUT WITH NEW IDEAS ANDINNOVATION, OTHER THINGS WILL GET REALLY GOOD.
  • 85. LET’S MINIMIZE THE BADAND ACCELERATE THE GOOD.
  • 86. “THE RUINS OF THEUNSUSTAINABLE ARETHE 21st CENTURY’S FRONTIER.” -BRUCE STERLING
  • 87. MOVE HUMANITY FORWARD
  • 88. JEFF OETH@jeffoethjeff.o@fearlesscottage.comFEARLESS COTTAGE@FearLessForcefacebook.com/FearLessCottagewww.fearlesscottage.com

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