11. Who Can We Trust… Really ? Bottom Line: Consumers WILL Push Back
12. WATCH Social Media! “ Because people have developed trust, they are communicating as open human beings and making connections. Twitter, Second Life, Facebook, etc. are all just conduits and catalysts for this rather wholesome process.” - A. Wayne Porter
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17. The Opportunities Doc Searls Co-author, The Cluetrain Manifesto Fellow at Harvard’s Berkman Center for Internet & Society “ Advertising is about supply finding and ‘creating’ demand. [There is] nothing wrong with that. At its best, it’s good and necessary stuff. But think about what will happen when demand can find and create supply.”