The Digital Economy Workforce: Challenges & Opportunities <ul><li>Jeff Molander </li></ul><ul><li>CEO </li></ul><ul><li>Mo...
 
Overview <ul><li>The Other Me </li></ul><ul><li>What Bugs Me  (and should concern you) </li></ul><ul><li>The Challenges </...
The Other Me
What Should Concern You <ul><li>Today’s focus </li></ul><ul><ul><li>Short-term revenue: Advertising  </li></ul></ul><ul><u...
What Should Concern You <ul><li>The result? </li></ul><ul><ul><li>Hyper-specialization + mysticism </li></ul></ul><ul><ul>...
The What? <ul><li>The Ignorance Economy </li></ul><ul><ul><li>Information / Knowledge Economy </li></ul></ul><ul><ul><li>W...
I Dunno!
THEY Know SPECIALISTS
Can Trust Be  Blindly  Outsourced?
Who Can We Trust… Really ? Bottom Line: Consumers WILL Push Back
WATCH Social Media! “ Because people have developed trust, they are communicating as open human beings and making connecti...
Will You Be Ready? <ul><li>Where business leaders need to focus </li></ul><ul><ul><li>Build trust-centric models  </li></u...
A More Prosperous Tomorrow: What’s Needed <ul><li>Values shift </li></ul><ul><ul><li>Consumers:  Reject the ‘trickery’ and...
Challenges <ul><li>Balancing the Web </li></ul><ul><ul><li>Commercial and non-commercial interests live in harmony (Net Ne...
The Opportunities <ul><li>Kill advertising as we know it & make something better! </li></ul>
The Opportunities Doc Searls Co-author,  The Cluetrain Manifesto Fellow at Harvard’s Berkman Center for Internet & Society...
 
The Opportunities <ul><li>Early signs of hope - Marketplaces  </li></ul><ul><ul><li>Consumer </li></ul></ul><ul><ul><li>B2...
Job Market: Social / Web 2.0 Heating Up
Resources <ul><li>People </li></ul><ul><ul><li>Jason Calacanis  (successful, controversial yet  authentic! ) </li></ul></u...
Resources <ul><li>Blogs </li></ul><ul><ul><li>MarketingVox (Digital Media News Filter) </li></ul></ul><ul><ul><li>Avinash ...
<ul><li>Jeff Molander </li></ul><ul><li>[email_address] </li></ul><ul><li>Blog: </li></ul><ul><li>JeffMolander.com </li></...
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The Digital Economy Workforce: Challenges & Opportunities

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This presentation discusses opportunities and threats to the digital workforce of today and tomorrow -- both employees and employers (entrepreneurs).

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The Digital Economy Workforce: Challenges & Opportunities

  1. 1. The Digital Economy Workforce: Challenges & Opportunities <ul><li>Jeff Molander </li></ul><ul><li>CEO </li></ul><ul><li>Molander & Associates Inc. </li></ul>
  2. 3. Overview <ul><li>The Other Me </li></ul><ul><li>What Bugs Me (and should concern you) </li></ul><ul><li>The Challenges </li></ul><ul><li>The Opportunities </li></ul><ul><li>Resources </li></ul>
  3. 4. The Other Me
  4. 5. What Should Concern You <ul><li>Today’s focus </li></ul><ul><ul><li>Short-term revenue: Advertising </li></ul></ul><ul><ul><li>Reliance on old (media) model for wealth </li></ul></ul><ul><ul><li>Social engineering posing as innovation </li></ul></ul><ul><ul><ul><li>Search & affiliate marketing </li></ul></ul></ul>
  5. 6. What Should Concern You <ul><li>The result? </li></ul><ul><ul><li>Hyper-specialization + mysticism </li></ul></ul><ul><ul><li>Most people ‘don’t get’ the business of the Web </li></ul></ul><ul><ul><li>Those that do hoard the knowledge </li></ul></ul><ul><ul><li>Concentrates (limits) wealth / opportunity </li></ul></ul><ul><ul><li>The Ignorance Economy </li></ul></ul>
  6. 7. The What? <ul><li>The Ignorance Economy </li></ul><ul><ul><li>Information / Knowledge Economy </li></ul></ul><ul><ul><li>We suffer from information overload </li></ul></ul><ul><ul><li>Our defense: The desire to “not know” </li></ul></ul><ul><ul><li>“Please, make the purchase decision for me!” </li></ul></ul><ul><ul><li>Trust & choice itself is outsourced </li></ul></ul><ul><li>It’s become luxurious to not know </li></ul><ul><li>This is why we have geeks! </li></ul>
  7. 8. I Dunno!
  8. 9. THEY Know SPECIALISTS
  9. 10. Can Trust Be Blindly Outsourced?
  10. 11. Who Can We Trust… Really ? Bottom Line: Consumers WILL Push Back
  11. 12. WATCH Social Media! “ Because people have developed trust, they are communicating as open human beings and making connections. Twitter, Second Life, Facebook, etc. are all just conduits and catalysts for this rather wholesome process.” - A. Wayne Porter
  12. 13. Will You Be Ready? <ul><li>Where business leaders need to focus </li></ul><ul><ul><li>Build trust-centric models </li></ul></ul><ul><ul><li>Embrace long-term thinking (sustainable business!) </li></ul></ul><ul><ul><li>Engage in true innovation </li></ul></ul><ul><ul><li>Create mutual empowerment w/ customers </li></ul></ul><ul><ul><li>Give them CHOICE! </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>Pay attention to talented generalists & best practices </li></ul></ul>
  13. 14. A More Prosperous Tomorrow: What’s Needed <ul><li>Values shift </li></ul><ul><ul><li>Consumers: Reject the ‘trickery’ and demand ‘respectful’ </li></ul></ul><ul><ul><li>Marketers: Learn to measure & demand accountability </li></ul></ul><ul><ul><li>Legislators: Ugh, where to begin? </li></ul></ul><ul><li>Tactical shift </li></ul><ul><ul><li>How we interact with the Web every day </li></ul></ul><ul><ul><li>End the love affair with not knowing </li></ul></ul>
  14. 15. Challenges <ul><li>Balancing the Web </li></ul><ul><ul><li>Commercial and non-commercial interests live in harmony (Net Neutrality) </li></ul></ul><ul><li>‘ Currency’ of the Web must change! </li></ul><ul><ul><li>Away from the Almighty dollar alone </li></ul></ul><ul><ul><li>Toward trust & authenticity </li></ul></ul><ul><ul><li>Economic recession will force this change </li></ul></ul><ul><li>Overcoming the media crap (millennials) </li></ul>
  15. 16. The Opportunities <ul><li>Kill advertising as we know it & make something better! </li></ul>
  16. 17. The Opportunities Doc Searls Co-author, The Cluetrain Manifesto Fellow at Harvard’s Berkman Center for Internet & Society “ Advertising is about supply finding and ‘creating’ demand. [There is] nothing wrong with that. At its best, it’s good and necessary stuff. But think about what will happen when demand can find and create supply.”
  17. 19. The Opportunities <ul><li>Early signs of hope - Marketplaces </li></ul><ul><ul><li>Consumer </li></ul></ul><ul><ul><li>B2B </li></ul></ul><ul><li>Create sustainable media and e-commerce businesses </li></ul><ul><ul><li>Authentic, transparent relationships with customers </li></ul></ul><ul><ul><li>Empower people – give them control, respect (or your competitors will) </li></ul></ul>
  18. 20. Job Market: Social / Web 2.0 Heating Up
  19. 21. Resources <ul><li>People </li></ul><ul><ul><li>Jason Calacanis (successful, controversial yet authentic! ) </li></ul></ul><ul><li>Books </li></ul><ul><ul><li>Open Brands (Kelly Mooney) </li></ul></ul><ul><ul><li>The Big Switch (Nick Carr) </li></ul></ul><ul><ul><ul><li>Blog: RoughType.com </li></ul></ul></ul><ul><ul><li>Cluetrain Manifesto , 1999 (Searls, Locke, Weinberger) </li></ul></ul>
  20. 22. Resources <ul><li>Blogs </li></ul><ul><ul><li>MarketingVox (Digital Media News Filter) </li></ul></ul><ul><ul><li>Avinash Kaushik (Analytics) </li></ul></ul><ul><ul><li>APML.org (Attention Economy) </li></ul></ul><ul><ul><li>Adotas.com and ClickZ (Ad Industry News) </li></ul></ul><ul><ul><li>SEOBook.com (Search & Digital Economy) </li></ul></ul><ul><ul><li>ThoughtShapers.com (Leading eBiz Minds) </li></ul></ul>
  21. 23. <ul><li>Jeff Molander </li></ul><ul><li>[email_address] </li></ul><ul><li>Blog: </li></ul><ul><li>JeffMolander.com </li></ul><ul><li>Weekly Podcast: PayingForPerformance.com </li></ul>

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