Affiliate 2.0: New Distribution Value Using Search & More A discussion moderated by: Jeff Molander Featuring: Barbara Coll...
Jeff Molander CEO
 
Goals <ul><li>Talk  Strategy </li></ul><ul><li>Address wider  Growth  challenges </li></ul><ul><li>Develop a  “To Do” List...
Critical Questions <ul><li>Why are advertisers  Investing LESS ? </li></ul><ul><li>What  Value Perceptions  drive decision...
 
 
 
Why are advertisers investing  less?
What Value Perceptions Drive Decision-Making?
Market Maturation & Value Perception <ul><li>What value  have  and  do  affiliates provide? </li></ul><ul><li>New  custome...
 
 
 
 
What Makes a “Good Affiliate?”
Let’s Discuss…
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SES Chicago - Affiliate Marketing 2.0 Panel Discussion

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  • Transcript of "SES Chicago - Affiliate Marketing 2.0 Panel Discussion"

    1. 1. Affiliate 2.0: New Distribution Value Using Search & More A discussion moderated by: Jeff Molander Featuring: Barbara Coll , Webmama Inc. Jeff Ferguson , Napster Lee Gientke , OrangeSoda, Inc. Kristopher Jones , Pepperjam
    2. 2. Jeff Molander CEO
    3. 4. Goals <ul><li>Talk Strategy </li></ul><ul><li>Address wider Growth challenges </li></ul><ul><li>Develop a “To Do” List </li></ul><ul><ul><li>Advertisers, affiliates, networks, etc. </li></ul></ul>
    4. 5. Critical Questions <ul><li>Why are advertisers Investing LESS ? </li></ul><ul><li>What Value Perceptions drive decision-making? </li></ul><ul><ul><li>Repeat customers (coupon & incentive sites) </li></ul></ul><ul><ul><li>Prospecting (search, email, other) </li></ul></ul><ul><ul><li>Competitive issues </li></ul></ul><ul><li>What makes a “Good Affiliate”? </li></ul>
    5. 9. Why are advertisers investing less?
    6. 10. What Value Perceptions Drive Decision-Making?
    7. 11. Market Maturation & Value Perception <ul><li>What value have and do affiliates provide? </li></ul><ul><li>New customers v. repeat customers </li></ul><ul><li>The definition of affiliate marketing </li></ul>
    8. 16. What Makes a “Good Affiliate?”
    9. 17. Let’s Discuss…
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