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SES Chicago - Affiliate Marketing 2.0 Panel Discussion
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SES Chicago - Affiliate Marketing 2.0 Panel Discussion

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  • Transcript

    • 1. Affiliate 2.0: New Distribution Value Using Search & More A discussion moderated by: Jeff Molander Featuring: Barbara Coll , Webmama Inc. Jeff Ferguson , Napster Lee Gientke , OrangeSoda, Inc. Kristopher Jones , Pepperjam
    • 2. Jeff Molander CEO
    • 3.  
    • 4. Goals
      • Talk Strategy
      • Address wider Growth challenges
      • Develop a “To Do” List
        • Advertisers, affiliates, networks, etc.
    • 5. Critical Questions
      • Why are advertisers Investing LESS ?
      • What Value Perceptions drive decision-making?
        • Repeat customers (coupon & incentive sites)
        • Prospecting (search, email, other)
        • Competitive issues
      • What makes a “Good Affiliate”?
    • 6.  
    • 7.  
    • 8.  
    • 9. Why are advertisers investing less?
    • 10. What Value Perceptions Drive Decision-Making?
    • 11. Market Maturation & Value Perception
      • What value have and do affiliates provide?
      • New customers v. repeat customers
      • The definition of affiliate marketing
    • 12.  
    • 13.  
    • 14.  
    • 15.  
    • 16. What Makes a “Good Affiliate?”
    • 17. Let’s Discuss…