Welcome to… Affiliate Marketing: What’s Working, What Isn’t A panel discussion moderated by: Jeff Molander

Danielle Savin Sr. Multi-Channel Consultant

Lee Gientke Director, Business Development

Stephen Fuller-Rowell Director, eCommerce

Jeff Molander Principal

Overview Meet the Panelists The State of Affiliate Marketing Discussion and Your Questions!

Meet the Panelists

The State of Affiliate Marketing

Discussion and Your Questions!

Issues History Wants & Entitlements Maturation… Time

History

Wants & Entitlements

Maturation… Time

What Marketers Expect Sales, leads Incremental! “ Value-add” What Affiliates Expect Quick, easy, light investment Difficulties

What Marketers Expect

Sales, leads

Incremental!

“ Value-add”

What Affiliates Expect

Quick, easy, light investment

Difficulties

Past Not much! Relied on affiliates / third parties Today Measure measure measure! (order) Look for & trim wasteful spending Search marketing Marketer Behavior

Past

Not much!

Relied on affiliates / third parties

Today

Measure measure measure! (order)

Look for & trim wasteful spending

Search marketing

Past Wild and free Search, Web sites, popups, e-mail… Today Restricted Monitored & audited Disrespected, distrusted Negated Affiliate Behavior

Past

Wild and free

Search, Web sites, popups, e-mail…

Today

Restricted

Monitored & audited

Disrespected, distrusted

Negated

Competition Search Consolidation Legislation Agents of Change

Competition

Search

Consolidation

Legislation

Innovations

What’s Next? Drop-shipping (affiliates as retailers) Widgets & RSS New players

Drop-shipping (affiliates as retailers)

Widgets & RSS

New players

Free Resource Best Practices Exclusive Video & Audio Interviews (and transcripts) Tips & Advice www.jeffmolander.com/omw [email_address]

Best Practices

Exclusive Video & Audio Interviews (and transcripts)

Tips & Advice

www.jeffmolander.com/omw