Welcome to… Affiliate Marketing: What’s Working, What Isn’t A panel discussion moderated by: Jeff Molander
Danielle Savin Sr. Multi-Channel Consultant
Lee Gientke Director, Business Development
Stephen Fuller-Rowell Director, eCommerce
Jeff Molander Principal
Overview <ul><li>Meet the Panelists </li></ul><ul><li>The State of Affiliate Marketing </li></ul><ul><li>Discussion and Yo...
 
 
Issues <ul><li>History </li></ul><ul><li>Wants & Entitlements </li></ul><ul><li>Maturation… Time </li></ul>
<ul><li>What Marketers Expect </li></ul><ul><ul><li>Sales, leads </li></ul></ul><ul><ul><li>Incremental! </li></ul></ul><u...
<ul><li>Past </li></ul><ul><ul><li>Not much! </li></ul></ul><ul><ul><li>Relied on affiliates / third parties </li></ul></u...
<ul><li>Past </li></ul><ul><ul><li>Wild and free </li></ul></ul><ul><ul><li>Search, Web sites, popups, e-mail… </li></ul><...
<ul><li>Competition  </li></ul><ul><li>Search  </li></ul><ul><li>Consolidation </li></ul><ul><li>Legislation </li></ul>Age...
Innovations
What’s Next? <ul><li>Drop-shipping (affiliates as retailers) </li></ul><ul><li>Widgets & RSS </li></ul><ul><li>New players...
Free Resource <ul><li>Best Practices </li></ul><ul><li>Exclusive Video & Audio Interviews  (and transcripts) </li></ul><ul...
Upcoming SlideShare
Loading in...5
×

Affiliate Marketing - What's Working, What Isn't

874

Published on

Jeff Molander's opening presentation of a panel discussion at Online Market World, San Fran, 2008 featuring lively discussion on affiliate marketing strategies.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
874
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Affiliate Marketing - What's Working, What Isn't

    1. 1. Welcome to… Affiliate Marketing: What’s Working, What Isn’t A panel discussion moderated by: Jeff Molander
    2. 2. Danielle Savin Sr. Multi-Channel Consultant
    3. 3. Lee Gientke Director, Business Development
    4. 4. Stephen Fuller-Rowell Director, eCommerce
    5. 5. Jeff Molander Principal
    6. 6. Overview <ul><li>Meet the Panelists </li></ul><ul><li>The State of Affiliate Marketing </li></ul><ul><li>Discussion and Your Questions! </li></ul>
    7. 9. Issues <ul><li>History </li></ul><ul><li>Wants & Entitlements </li></ul><ul><li>Maturation… Time </li></ul>
    8. 10. <ul><li>What Marketers Expect </li></ul><ul><ul><li>Sales, leads </li></ul></ul><ul><ul><li>Incremental! </li></ul></ul><ul><ul><li>“ Value-add” </li></ul></ul><ul><li>What Affiliates Expect </li></ul><ul><ul><li>Quick, easy, light investment </li></ul></ul><ul><ul><li>Difficulties </li></ul></ul>
    9. 11. <ul><li>Past </li></ul><ul><ul><li>Not much! </li></ul></ul><ul><ul><li>Relied on affiliates / third parties </li></ul></ul><ul><li>Today </li></ul><ul><ul><li>Measure measure measure! (order) </li></ul></ul><ul><ul><li>Look for & trim wasteful spending </li></ul></ul><ul><ul><li>Search marketing </li></ul></ul>Marketer Behavior
    10. 12. <ul><li>Past </li></ul><ul><ul><li>Wild and free </li></ul></ul><ul><ul><li>Search, Web sites, popups, e-mail… </li></ul></ul><ul><li>Today </li></ul><ul><ul><li>Restricted </li></ul></ul><ul><ul><li>Monitored & audited </li></ul></ul><ul><ul><li>Disrespected, distrusted </li></ul></ul><ul><ul><li>Negated </li></ul></ul>Affiliate Behavior
    11. 13. <ul><li>Competition </li></ul><ul><li>Search </li></ul><ul><li>Consolidation </li></ul><ul><li>Legislation </li></ul>Agents of Change
    12. 14. Innovations
    13. 15. What’s Next? <ul><li>Drop-shipping (affiliates as retailers) </li></ul><ul><li>Widgets & RSS </li></ul><ul><li>New players </li></ul>
    14. 16. Free Resource <ul><li>Best Practices </li></ul><ul><li>Exclusive Video & Audio Interviews (and transcripts) </li></ul><ul><li>Tips & Advice </li></ul><ul><li>www.jeffmolander.com/omw </li></ul>[email_address]

    ×