Web marketing skeptic Jeff Molander brings his no-nonsense, practical approach to this tips-focused discussion originally presented to the Illinois Technology Association's Sales Roundtable. Together, Jeff discussed...
- Which performance-based, online lead generation strategies and tactics actually work
- How to design effective AND efficient programs with an eye toward lead quality
- Leveraging co-opetition and use low-cost "content marketing" to win the Web game
- How you can work faster, better, smarter: What vendors, tech tools and resources can help you get the job done
Jeff Molander helps business leaders identify new opportunities to make more money by challenging contemporary marketing practices. He's recovering Internet advertising executive who's well-known as a hopeful skeptic. He is CEO of Molander & Associates Inc. where he provides investment guidance and interactive business strategy to financial services and marketing executives focused on customer acquisition. He's an accomplished entrepreneur having co-founded DoubleclickPerformics Inc. (now a division of Google) where he served as Vice President Sales & Marketing. He is widely recognized as an online performance marketing expert, business blogger (JeffMolander.com), podcaster, author and a leading thinker in the digital marketing space.