Customer Acquisition 2.0: Driving Profits with Digital Experiences Jeff Molander CEO, Molander & Associates Inc. [email_address]

“ a flaw in the model... that defines how the world works”

Should we approach branding differently ? How might we better use Internet ?

Should we approach branding differently ?

How might we better use Internet ?

Rule # 1 Brand is behavior Doing is the new thinking

Brand is behavior

Doing is the new thinking

Opportunities to Transact?

Rule # 2 It takes a company

It takes a company

Rule # 3 Need is the new want Tell the truth

Need is the new want

Tell the truth

New Rules Brand is Behavior It Takes a Company Need is the New Want

Brand is Behavior

It Takes a Company

Need is the New Want

The 3 things “you must know” about social media Important that it will change everything Broad that it includes anything Profound that nothing can measure it

The 3 things “you must know” about social media

Important that it will change everything

Broad that it includes anything

Profound that nothing can measure it

The 3 REALITIES about “social media” Could Possibly be useful across the enterprise Must be focused needs a clear set of deliverables to become real Must be tangible so it accomplishes specific purposes that make sense

The 3 REALITIES about “social media”

Could Possibly be useful across the enterprise

Must be focused needs a clear set of deliverables to become real

Must be tangible so it accomplishes specific purposes that make sense

Use the Web to: Nurture need Extend seasons

Nurture need

Extend seasons

The Winner Is…

Examples

Use the Web to : Become a publisher & service provider

Become a

publisher

& service provider

Hmmmm…

2006 Netted $150K via their blog Costs: $15/post (editor) 2007 Began to catch on – Calls to Action in Video 2008 Holiday Contest Video 6,000 new prospect email signups $20,000 in new sales

Connecting buyers and sellers through relevant and compelling information.

New Rules Brand is Behavior It Takes a Company Need is the New Want

Brand is Behavior

It Takes a Company

Need is the New Want

What can you do TOMORROW? 1) Nurture Need – Extend Seasons 2) Think and Act Like a Publisher

Let’s Chat… Jeff Molander [email_address] twitter: @jeffreymolander blog: jeffmolander.com