Jeff Molander - AGS Conclave 2009 Presentation

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Jeff Molander discusses how to use Web 2.0 social media to acquire and retain customers -- using content marketing, storytelling and easy to understand digital marketing strategies that tie to business objectives.

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  • Jeff Molander - AGS Conclave 2009 Presentation

    1. 1. Customer Acquisition 2.0: Driving Profits with Digital Experiences Jeff Molander CEO, Molander & Associates Inc. [email_address]
    2. 3. “ a flaw in the model... that defines how the world works”
    3. 4. <ul><ul><li>Should we approach branding differently ? </li></ul></ul><ul><ul><li>How might we better use Internet ? </li></ul></ul>
    4. 5. Rule # 1 <ul><ul><li>Brand is behavior </li></ul></ul><ul><ul><li>Doing is the new thinking </li></ul></ul>
    5. 7. Opportunities to Transact?
    6. 8. Rule # 2 <ul><ul><li>It takes a company </li></ul></ul>
    7. 10. Rule # 3 <ul><ul><li>Need is the new want </li></ul></ul><ul><ul><li>Tell the truth </li></ul></ul>
    8. 11. New Rules <ul><li>Brand is Behavior </li></ul><ul><li>It Takes a Company </li></ul><ul><li>Need is the New Want </li></ul>
    9. 13. <ul><ul><li>The 3 things “you must know” about social media </li></ul></ul><ul><ul><li>Important that it will change everything </li></ul></ul><ul><ul><li>Broad that it includes anything </li></ul></ul><ul><ul><li>Profound that nothing can measure it </li></ul></ul>
    10. 14. <ul><ul><li>The 3 REALITIES about “social media” </li></ul></ul><ul><ul><li>Could Possibly be useful across the enterprise </li></ul></ul><ul><ul><li>Must be focused needs a clear set of deliverables to become real </li></ul></ul><ul><ul><li>Must be tangible so it accomplishes specific purposes that make sense </li></ul></ul>
    11. 19. Use the Web to: <ul><ul><li>Nurture need </li></ul></ul><ul><ul><li>Extend seasons </li></ul></ul>
    12. 21. The Winner Is…
    13. 22. Examples
    14. 23. Use the Web to : <ul><ul><li>Become a </li></ul></ul><ul><ul><li>publisher </li></ul></ul><ul><ul><li>& service provider </li></ul></ul>
    15. 25. Hmmmm…
    16. 29. 2006 Netted $150K via their blog Costs: $15/post (editor) 2007 Began to catch on – Calls to Action in Video 2008 Holiday Contest Video 6,000 new prospect email signups $20,000 in new sales
    17. 30. Connecting buyers and sellers through relevant and compelling information.
    18. 31. New Rules <ul><li>Brand is Behavior </li></ul><ul><li>It Takes a Company </li></ul><ul><li>Need is the New Want </li></ul>
    19. 32. What can you do TOMORROW? 1) Nurture Need – Extend Seasons 2) Think and Act Like a Publisher
    20. 33. Let’s Chat… Jeff Molander [email_address] twitter: @jeffreymolander blog: jeffmolander.com

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