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Jeff Molander - AGS Conclave 2009 Presentation

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Jeff Molander discusses how to use Web 2.0 social media to acquire and retain customers -- using content marketing, storytelling and easy to understand digital marketing strategies that tie to …

Jeff Molander discusses how to use Web 2.0 social media to acquire and retain customers -- using content marketing, storytelling and easy to understand digital marketing strategies that tie to business objectives.

Published in: Business, Technology

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  • Transcript

    • 1. Customer Acquisition 2.0: Driving Profits with Digital Experiences Jeff Molander CEO, Molander & Associates Inc. [email_address]
    • 2.  
    • 3. “ a flaw in the model... that defines how the world works”
    • 4.
        • Should we approach branding differently ?
        • How might we better use Internet ?
    • 5. Rule # 1
        • Brand is behavior
        • Doing is the new thinking
    • 6.  
    • 7. Opportunities to Transact?
    • 8. Rule # 2
        • It takes a company
    • 9.  
    • 10. Rule # 3
        • Need is the new want
        • Tell the truth
    • 11. New Rules
      • Brand is Behavior
      • It Takes a Company
      • Need is the New Want
    • 12.  
    • 13.
        • The 3 things “you must know” about social media
        • Important that it will change everything
        • Broad that it includes anything
        • Profound that nothing can measure it
    • 14.
        • The 3 REALITIES about “social media”
        • Could Possibly be useful across the enterprise
        • Must be focused needs a clear set of deliverables to become real
        • Must be tangible so it accomplishes specific purposes that make sense
    • 15.  
    • 16.  
    • 17.  
    • 18.  
    • 19. Use the Web to:
        • Nurture need
        • Extend seasons
    • 20.  
    • 21. The Winner Is…
    • 22. Examples
    • 23. Use the Web to :
        • Become a
        • publisher
        • & service provider
    • 24.  
    • 25. Hmmmm…
    • 26.  
    • 27.  
    • 28.  
    • 29. 2006 Netted $150K via their blog Costs: $15/post (editor) 2007 Began to catch on – Calls to Action in Video 2008 Holiday Contest Video 6,000 new prospect email signups $20,000 in new sales
    • 30. Connecting buyers and sellers through relevant and compelling information.
    • 31. New Rules
      • Brand is Behavior
      • It Takes a Company
      • Need is the New Want
    • 32. What can you do TOMORROW? 1) Nurture Need – Extend Seasons 2) Think and Act Like a Publisher
    • 33. Let’s Chat… Jeff Molander [email_address] twitter: @jeffreymolander blog: jeffmolander.com