What's Next In Marketing & Advertising
78616 views
2008 Marketing Trends Predictions
25895 views
The future of advertising
19119 views
Marketing Management
49551 views
Mobile Marketing
38761 views
Word Of Mouth Marketing Techniques WOMM
61094 views
Web 2.0
103757 views
Internet Marketing
16323 views
More Info
on Slideshare: 306
from embeds: 1
Slideshow transcript
Slide 1: Welcome to… Paying for Performance: Managing Web Affiliates in a Multichannel World Moderator: Jeff Molander
Slide 2: Agenda Meet the Panel • • State of the Industry (Brief!) • Panel Discussion • Your Questions
Slide 3: Angel Djambazov
Slide 4: Amanda Watlington Ph.D., APR Principal Searching for Profit Inc.
Slide 5: Craig Flax Formerly VP, Marketing Flax Art & Design Founder, GoodThingsGreen.com
Slide 6: Your Moderator… Jeff Molander CEO
Slide 7: Sales Leads Sales Transactions Subscriptions
Slide 10: Quick History 1995 – 1998: Web Adv Emergence • • 1999 – 2001: MCM Gold Rush 2001 – 2002: Dot Bomb Shakeout • 2002 – 2005: Glory Days • • 2006 – 2008: Affiliate Shakeout! Survival of the fittest!
Slide 13: Search Marketing • eMail • Co-registration • Comparison Shopping • Loyalty Shopping • Steals & Deals • Content Rich • (FatWallet.com)
Slide 14: Key Trends: 2008
Slide 15: • Maturation • Measurement (better) – DR-driven – Path-to-purchase – New ‘success yardsticks’ • Conflict – Competition within same venues (search) – Loyalty
Slide 16: • Re-alignment – Expectations (marketers and affiliates) – Efficiency trumping effectiveness – Incremental sales / leads • Convergence – Re-defining “performance” – CPA+CPM+CPC + Behavioral targeting – Increased scale-ability for CPA
Slide 17: MCMs Affiliates We are not gladiators in the arena …
Slide 18: MCMs Affiliates But rather multi-channel lovers
Slide 19: Competitive Environment • Your Search Marketing Affiliates • Competitors’ SEM Affiliates • Comparison Shopping Engines • Social Media ??
Slide 21: We can maximize sales & profits only by working closely together
Slide 22: The fruit of our love (sales) will quickly start growing UP
Slide 23: Affiliates Historical Innovators Risk Takers Testers Optimizers BUT…
Slide 26: Panel Discussion and Q&A
Add a comment on Slide 1
If you have a SlideShare account, login to comment; else you can comment as a guest- Favorites & Groups
Showing 1-50 of 0 (more)