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Jeff Molander - ACCM 2008 - Affiliate Marketing Trends
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Jeff Molander - ACCM 2008 - Affiliate Marketing Trends

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Jeff Molander presents an update/overview on the current state of affiliate marketing at the Annual Catalog and Multi-Channel Retailing Conference

Jeff Molander presents an update/overview on the current state of affiliate marketing at the Annual Catalog and Multi-Channel Retailing Conference

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    Jeff Molander - ACCM 2008 - Affiliate Marketing Trends Jeff Molander - ACCM 2008 - Affiliate Marketing Trends Presentation Transcript

    • Welcome to… Paying for Performance: Managing Web Affiliates in a Multichannel World Moderator: Jeff Molander
    • Agenda
      • Meet the Panel
      • State of the Industry (Brief!)
      • Panel Discussion
      • Your Questions
      • Angel Djambazov
      • Amanda Watlington Ph.D., APR
      • Principal Searching for Profit Inc.
      • Craig Flax
      • Formerly VP, Marketing Flax Art & Design
      • Founder, GoodThingsGreen.com
    • Your Moderator …
      • Jeff Molander
      • CEO
    • Sales Leads Sales Transactions Subscriptions
    •  
    •  
    • Quick History
      • 1995 – 1998: Web Adv Emergence
      • 1999 – 2001: MCM Gold Rush
      • 2001 – 2002: Dot Bomb Shakeout
      • 2002 – 2005: Glory Days
      • 2006 – 2008: Affiliate Shakeout!
      • Survival of the fittest!
    •  
    •  
      • Search Marketing
      • eMail
      • Co-registration
      • Comparison Shopping
      • Loyalty Shopping
      • Steals & Deals
      • Content Rich (FatWallet.com)
    • Key Trends: 2008
      • Maturation
      • Measurement (better)
        • DR-driven
        • Path-to-purchase
        • New ‘success yardsticks’
      • Conflict
        • Competition within same venues (search)
        • Loyalty
      • Re-alignment
        • Expectations (marketers and affiliates)
        • Efficiency trumping effectiveness
        • Incremental sales / leads
      • Convergence
        • Re-defining “performance”
        • CPA+CPM+CPC + Behavioral targeting
        • Increased scale-ability for CPA
    • We are not gladiators in the arena … MCMs Affiliates
    • But rather multi-channel lovers MCMs Affiliates
    • Competitive Environment
      • Your Search Marketing Affiliates
      • Competitors’ SEM Affiliates
      • Comparison Shopping Engines
      • Social Media ??
    •  
    • We can maximize sales & profits only by working closely together
    • T he fruit of our love (sales) will quickly start growing UP
      • Historical Innovators
      • Risk Takers
      • Testers
      • Optimizers
      Affiliates BUT…
    •  
    •  
    • Panel Discussion and Q&A