Welcome to… Paying for Performance: Managing Web Affiliates in a Multichannel World Moderator: Jeff Molander

Agenda Meet the Panel State of the Industry (Brief!) Panel Discussion Your Questions

Meet the Panel

State of the Industry (Brief!)

Panel Discussion

Your Questions

Angel Djambazov

Angel Djambazov

Amanda Watlington Ph.D., APR Principal Searching for Profit Inc.

Amanda Watlington Ph.D., APR

Principal Searching for Profit Inc.

Craig Flax Formerly VP, Marketing Flax Art & Design Founder, GoodThingsGreen.com

Craig Flax

Formerly VP, Marketing Flax Art & Design

Founder, GoodThingsGreen.com

Your Moderator … Jeff Molander CEO

Jeff Molander

CEO

Sales Leads Sales Transactions Subscriptions

Quick History 1995 – 1998: Web Adv Emergence 1999 – 2001: MCM Gold Rush 2001 – 2002: Dot Bomb Shakeout 2002 – 2005: Glory Days 2006 – 2008: Affiliate Shakeout! Survival of the fittest!

1995 – 1998: Web Adv Emergence

1999 – 2001: MCM Gold Rush

2001 – 2002: Dot Bomb Shakeout

2002 – 2005: Glory Days

2006 – 2008: Affiliate Shakeout!

Survival of the fittest!

Search Marketing eMail Co-registration Comparison Shopping Loyalty Shopping Steals & Deals Content Rich (FatWallet.com)

Search Marketing

eMail

Co-registration

Comparison Shopping

Loyalty Shopping

Steals & Deals

Content Rich (FatWallet.com)

Key Trends: 2008

Maturation Measurement (better) DR-driven Path-to-purchase New ‘success yardsticks’ Conflict Competition within same venues (search) Loyalty

Maturation

Measurement (better)

DR-driven

Path-to-purchase

New ‘success yardsticks’

Conflict

Competition within same venues (search)

Loyalty

Re-alignment Expectations (marketers and affiliates) Efficiency trumping effectiveness Incremental sales / leads Convergence Re-defining “performance” CPA+CPM+CPC + Behavioral targeting Increased scale-ability for CPA

Re-alignment

Expectations (marketers and affiliates)

Efficiency trumping effectiveness

Incremental sales / leads

Convergence

Re-defining “performance”

CPA+CPM+CPC + Behavioral targeting

Increased scale-ability for CPA

We are not gladiators in the arena … MCMs Affiliates

But rather multi-channel lovers MCMs Affiliates

Competitive Environment Your Search Marketing Affiliates Competitors’ SEM Affiliates Comparison Shopping Engines Social Media ??

Your Search Marketing Affiliates

Competitors’ SEM Affiliates

Comparison Shopping Engines

Social Media ??

We can maximize sales & profits only by working closely together

T he fruit of our love (sales) will quickly start growing UP

Historical Innovators Risk Takers Testers Optimizers Affiliates BUT…

Historical Innovators

Risk Takers

Testers

Optimizers

Panel Discussion and Q&A