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Driving Sales & Leads In a Slowing Economy -- Jeff Molander

by Author & Speaker at Molander & Associates Inc. on Jan 26, 2009

  • 1,297 views

Jeff Molander discusses where performance-focused Web marketing is headed in a slowing economy. Where are the opportunities, the pitfalls? Who's positioned to win? To lose? To just putter along? ...

Jeff Molander discusses where performance-focused Web marketing is headed in a slowing economy. Where are the opportunities, the pitfalls? Who's positioned to win? To lose? To just putter along?

Interactive marketers stand front and center given how measurable and actionable this facet of marketing can be – if we let it. Today, more than ever, creating measurable ACTIONS (sales, leads) matter. To be blunt: branding isn’t going to get us paid much anymore. What people think or feel about products isn’t going to get us paid like it used to – what people DO is. Listen to Jeff's keynote to get a feel for where Web marketing and publishing is headed. From social media to paid search Jeff gives an overview on what's coming up inside ecomxpo's event.

Audience:
Affiliates / publishers (small biz and larger corporations)

Vendors & service providers – middlemen who add value and grease the machine (technical/operational and services)

Advertisers – the people who write the checks!

Investors & entrepreneurs – risk takers who provide needed capital (#1 reason businesses fail: not enough funding)

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Driving Sales & Leads In a Slowing Economy -- Jeff Molander Driving Sales & Leads In a Slowing Economy -- Jeff Molander Webinar Transcript