Driving Sales & Leads In a Slowing Economy -- Jeff Molander

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    Notes on slide 1

    Thanks Nazya… and welcome to eComxpo everyone. I’m honored to be opening up the show and hope to set an energetic but realistic tone. I say realistic because we live in exciting but fairly scary times. We can see who’s losing but who’s positioned to WIN? They’re keeping quiet. Now…. eComxpo attracts many and I have something to offer each of you in the next few minutes.… Affiliates / publishers (small biz and larger corporations) Vendors & service providers – middlemen who add value and grease the machine (technical/operational and services) Advertisers – the people who write the checks! Investors & entrepreneurs – risk takers who provide needed capital (#1 reason businesses fail: not enough funding)

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    Driving Sales & Leads In a Slowing Economy -- Jeff Molander - Presentation Transcript

    1. Driving Sales & Leads in a Weakening Economy Jeff G. Molander CEO [email_address] blog: www.jeffmolander.com twitter: @jeffreymolander
    2.  
    3. Let’s…
    4. Let’s…
    5. Let’s… Act, innovate, disrupt!
    6. Let’s… Deliver New Value
    7. Where to Start?
    8. Challenges…
      • Advertisers
      • Affiliates & Publishers
      • Vendors & Service Providers
      • Investors & Entrepreneurs
    9. Advertisers
    10. Advertisers
    11. Affiliates / Publishers
    12. Vendors & Service Providers
    13. Investors & Entrepreneurs
    14. Opportunities…
      • Advertisers
      • Affiliates & Publishers
      • Vendors & Service Providers
      • Investors & Entrepreneurs
    15. Advertisers
    16. Advertisers
    17. Advertisers
    18. Affiliates / Publishers
    19. Vendors & Service Providers
    20. New Value
    21. Investors & Entrepreneurs
    22. The Biggie…
    23. Critical Strategies
      • Develop right mix of lead/sale sources
        • Understand lead/transaction origination
        • Affiliates, networks, exchanges, aggregators
        • No standards, vague quality assurances, no common pricing methodology
        • Be careful: external ‘lead scoring’
      • Get social, get sales & leads
        • Content, content, content !
        • Blogs, RSS feeds, streaming video, wikis
        • Sprinkle carefully with promotions & prompts
    24. Read my lips: NEW CONTENT!
    25. Critical Strategies
      • Integrate
        • “Social”
        • Web
        • Enterprise!
    26. Performance Marketing Resources
      • General
        • SEOBook.com
        • Cumbrowski.com
        • JeffMolander.com
        • Revenews.com
        • Anything Avinash Kaushik touches!
      • Financing & legal
        • BenEdelman.org
        • StartupAddict.com
      • Conferences
        • Leadscon & Affiliate Summit
        • A4Uexpo
      • Regional
        • Rocky Mountain Affiliate Managers & many others!
    27. Opportunities…
      • Advertisers
        • Integrate operations
        • Build trust: Content marketing
      • Affiliates & Publishers
        • New distribution
        • New business models
      • Vendors & Service Providers
        • Increase transparency, innovate, partner up for speed
        • OPMs: Going beyond tactics - BUSINESS metrics
      • Investors & Entrepreneurs
        • Get creative
    28. Resources
    29. MAKE it a Great Show! Got questions? [email_address] blog: www.jeffmolander.com Twitter: @jeffreymolander
    SlideShare Zeitgeist 2009

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