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Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
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Digital Workforce: Challenges & Opportunities

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Jeff Molander's presentation at Loyola University Chicago's Grad School of Business

Jeff Molander's presentation at Loyola University Chicago's Grad School of Business

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  • Transcript

    • 1. Digital Economy Workforce: Challenges & Opportunities Jeff G. Molander CEO [email_address] blog: www.jeffmolander.com twitter: @jeffreymolander
    • 2.  
    • 3. SOURCE: http://budurl.com/9z4w 23% CMOs measure customer email 17% use that feedback to identify customer advocates 59% do not compensate employees or executives based on customer loyalty, satisfaction improvements or analytics.
    • 4. What Should Concern You
      • Today’s business focus
        • Short-term revenue: Advertising
        • Reliance on old (media) model for wealth
        • Social engineering posing as innovation
          • Search & affiliate marketing
    • 5. What Should Concern You
      • The result?
        • Hyper-specialization + mysticism
        • Most people don’t understand the business behind the Web
        • Those that do withhold valuable knowledge
        • This concentrates (limits) wealth / opportunity
        • The “Ignorance Economy”
    • 6. The What?
      • The Ignorance Economy
        • Information / Knowledge Economy
        • We suffer from information overload
        • Our defense: The desire to “not know”
        • “Please, make the purchase decision for me!”
        • Trust & choice itself is outsourced
      • It’s become luxurious to not know, choose
      • This is why we have geeks!
    • 7.  
    • 8.  
    • 9.  
    • 10.  
    • 11. Will You Be Ready?
      • Where business leaders need to focus
        • Build trust-centric models
        • Embrace long-term thinking (sustainable business!)
        • Engage in true innovation
        • Create mutual empowerment w/ customers
        • Give them CHOICE!
      • How?
        • Pay attention to talented generalists & best practices
    • 12. A More Prosperous Tomorrow: What’s Needed
      • Values shift
        • Consumers: Reject the ‘trickery’ and demand ‘respectful’
        • Marketers: Learn to measure & demand accountability
        • Legislators: Ugh, where to begin?
      • Behavioral shift
        • Systems that drive behavior not awareness
        • End the love affair with not knowing
    • 13. Challenges
      • Balancing the Web
        • Commercial and non-commercial interests live in harmony (Net Neutrality)
      • ‘Currency’ of the Web must change!
        • Away from the Almighty dollar alone
        • Toward trust & authenticity
        • Economic recession will force this change
      • Overcoming the HYPE and LIES!
    • 14.  
    • 15.  
    • 16. Be a Business Advisor Not a data Reporter
    • 17. Clear goals Sanctioned priorities Actionable insights
    • 18. The Opportunities
      • Kill advertising as we know it & make something better!
    • 19. The Opportunities Doc Searls Co-author, The Cluetrain Manifesto Fellow at Harvard’s Berkman Center for Internet & Society “ Advertising is about supply finding and ‘creating’ demand. [There is] nothing wrong with that. At its best, it’s good and necessary stuff. But think about what will happen when demand can find and create supply.”
    • 20.  
    • 21. Connecting a community of buyers and sellers through relevant and compelling information.
    • 22.  
    • 23.  
    • 24. Evolve Faster
    • 25.  
    • 26.  
    • 27. Connecting a community of buyers and sellers through relevant and compelling information.
    • 28.  
    • 29.  
    • 30. Lead Generation Using RSS Publishing
    • 31. Opportunities
      • Make Marketing Relevant, Accountable
        • Sustainability, Integration (“It takes a company”)
        • Connect mktg metrics to BUSINESS metrics
        • From data reporters to business advisors
      • Brand is Behavior
        • Awareness doesn’t get us paid
        • Capitalize on search: Intent
      • Marketers as the New Publishers
    • 32. Thanks! Jeff G. Molander CEO [email_address] blog: www.jeffmolander.com twitter: @jeffreymolander

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