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Paying for Performance: Managing Web Affiliates in a  Multichannel World Amanda G. Watlington, Ph.D. Owner Searching For P...
What’s Up? <ul><li>Search Marketing  – The driving force online. </li></ul><ul><li>Game Changers  – Universal Search, paid...
How Users Find Sites Source: PiperJaffray, 2006
Search Is Pervasive 77% search at least 1x per day and 38% search >4x per day Source: PiperJaffray, 2006
Google Universal Search
Google Universal Search March 2007
Google Universal Search May 2007
Universal Search Changes How We Look at Sites Source: Enquiro, July 2007
How Users Find Sites October, 2007
Made for AdSense and Paid Links Get the Boot
It Is not All About Ads Anymore
It Is not All About Ads Anymore
Affiliates Using Search <ul><li>Must work harder </li></ul><ul><li>Must get smarter </li></ul>
Contact:  Amanda G. Watlington, Ph.D., A.P.R.  Email: amanda@searchingforprofit.com Thank You
 
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Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search

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Amanda Watlington discusses the intersection of search and affiliate marketing with direct marketers at ACCM

Published in: Economy & Finance, Technology
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Transcript of "Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search"

  1. 1. Paying for Performance: Managing Web Affiliates in a Multichannel World Amanda G. Watlington, Ph.D. Owner Searching For Profit www.searchingforprofit.com May 20, 2008
  2. 2. What’s Up? <ul><li>Search Marketing – The driving force online. </li></ul><ul><li>Game Changers – Universal Search, paid links and MFA sites booted. </li></ul><ul><li>It Is Not Just Ads Anymore – Are you using social media? What about your affiliates? </li></ul><ul><li>The Impact – It just got harder to manage affiliates. </li></ul>
  3. 3. How Users Find Sites Source: PiperJaffray, 2006
  4. 4. Search Is Pervasive 77% search at least 1x per day and 38% search >4x per day Source: PiperJaffray, 2006
  5. 5. Google Universal Search
  6. 6. Google Universal Search March 2007
  7. 7. Google Universal Search May 2007
  8. 8. Universal Search Changes How We Look at Sites Source: Enquiro, July 2007
  9. 9. How Users Find Sites October, 2007
  10. 10. Made for AdSense and Paid Links Get the Boot
  11. 11. It Is not All About Ads Anymore
  12. 12. It Is not All About Ads Anymore
  13. 13. Affiliates Using Search <ul><li>Must work harder </li></ul><ul><li>Must get smarter </li></ul>
  14. 14. Contact: Amanda G. Watlington, Ph.D., A.P.R. Email: amanda@searchingforprofit.com Thank You
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