Accm 2008 Session -  Amanda Watlington on Affiliate Marketing and Search
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Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search

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Amanda Watlington discusses the intersection of search and affiliate marketing with direct marketers at ACCM

Amanda Watlington discusses the intersection of search and affiliate marketing with direct marketers at ACCM

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Accm 2008 Session -  Amanda Watlington on Affiliate Marketing and Search Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search Presentation Transcript

  • Paying for Performance: Managing Web Affiliates in a Multichannel World Amanda G. Watlington, Ph.D. Owner Searching For Profit www.searchingforprofit.com May 20, 2008
  • What’s Up?
    • Search Marketing – The driving force online.
    • Game Changers – Universal Search, paid links and MFA sites booted.
    • It Is Not Just Ads Anymore – Are you using social media? What about your affiliates?
    • The Impact – It just got harder to manage affiliates.
  • How Users Find Sites Source: PiperJaffray, 2006
  • Search Is Pervasive 77% search at least 1x per day and 38% search >4x per day Source: PiperJaffray, 2006
  • Google Universal Search
  • Google Universal Search March 2007
  • Google Universal Search May 2007
  • Universal Search Changes How We Look at Sites Source: Enquiro, July 2007
  • How Users Find Sites October, 2007
  • Made for AdSense and Paid Links Get the Boot
  • It Is not All About Ads Anymore
  • It Is not All About Ads Anymore
  • Affiliates Using Search
    • Must work harder
    • Must get smarter
  • Contact: Amanda G. Watlington, Ph.D., A.P.R. Email: amanda@searchingforprofit.com Thank You
  •