Transcript of "Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search"
Paying for Performance: Managing Web Affiliates in a Multichannel World Amanda G. Watlington, Ph.D. Owner Searching For Profit www.searchingforprofit.com May 20, 2008
What’s Up? <ul><li>Search Marketing – The driving force online. </li></ul><ul><li>Game Changers – Universal Search, paid links and MFA sites booted. </li></ul><ul><li>It Is Not Just Ads Anymore – Are you using social media? What about your affiliates? </li></ul><ul><li>The Impact – It just got harder to manage affiliates. </li></ul>
How Users Find Sites Source: PiperJaffray, 2006
Search Is Pervasive 77% search at least 1x per day and 38% search >4x per day Source: PiperJaffray, 2006