0
WWW.LAUNCHDRT V.COM

JEFF@LAUNCHDRT V.COM
WHY YOUTUBE FOR INFOMERCIAL CONTENT?
The single greatest marketing strategy at present is YouTube -- both for connecting b...
MYTHS AND CHALLENGES OF YOUTUBE
Myth: YouTube is only for talking cat videos
Myth: All successful YouTube videos were orga...
WHAT COUNTS ON YOUTUBE?
Long term, engaging and constant presence
Authentically sharing your brand story and product sales...
LAUNCH DRTV INFOMERCIAL EXTENDER PLATFORM
I. Content Creation and Re-Imagination
II. Full Service Channel Management
III. ...
CONTENT CREATION AND RE-IMAGINATION
Edit existing shows and repurpose the hours of content created in production for
multi...
FULL SERVICE CHANNEL MANAGEMENT
Build, optimize and/or manage your branded YouTube channel to develop a loyal and
engaged ...
TARGET VIEWERS ON YOUTUBE
Bring the right consumers to your videos and your channel
Targeted YouTube True View Advertising...
TARGET VIEWERS OFF YOUTUBE
Bring your videos to your consumers to maximize earned media.
Using paid media for social ampli...
LAUNCH DRTV INFOMERCIAL EXTENDER PACKAGES
•

•
•

Content Creation and
Re-Imagination of 1-5
videos
One Time Channel
Custo...
C O N TACT LAU N C H D RT V TO LEA R N M O R E
ABOUT INFOMERCIAL EXTENDER AND TO
START TO TURN YOUR INFOMERCIAL
CONTENT IN...
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Launch DRTV Infomercial Extender

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Unlock the power of YouTube to turn your infomercial content into conversions. Launch DRTV's Infomercial Extender will generate sales, brand lift and SEO benefits using your existing video content. To learn more contact jeff@launchdrtv.com or go to www.launchdrtv.com.

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Transcript of "Launch DRTV Infomercial Extender"

  1. 1. WWW.LAUNCHDRT V.COM JEFF@LAUNCHDRT V.COM
  2. 2. WHY YOUTUBE FOR INFOMERCIAL CONTENT? The single greatest marketing strategy at present is YouTube -- both for connecting brands directly to consumers and for monetizing brands' original content. Unique video campaigns are now key to brand awareness and driving sales YouTube is the largest story telling platform in the world  4 Billion video views per day  1 Billion unique visitors a month  2nd largest search engine and growing product review website and search engine.  YouTube reaches more 18-34 year olds than any cable network Long form infomercials work but a growing number of consumers no longer watch network, cable or local TV. This means that they are not and will never see your infomercial. DRTV marketers already have hours of high quality edited video content that sells. Use that content to extend your DRTV campaigns and target new customers. Unlike traditional DRTV media, you do not need to pay for each time your infomercial airs and viewers see your content. Search relevance and popularity can drive millions of views UNLOCK THE POWER OF TURN YOUR CONTENT INTO CONVERSIONS
  3. 3. MYTHS AND CHALLENGES OF YOUTUBE Myth: YouTube is only for talking cat videos Myth: All successful YouTube videos were organically created and “viral” in nature Myth: It is easy to create a viral video that is popular on YouTube Myth: Posting my videos on my YouTube Channel once a month is enough and will generate view and sales with no calls to action Challenge: Cutting through the clutter of 6 billion hours of video watched every month Challenge: Reach your targeted audience in a fragmented media landscape with your sales message and clear calls to action Challenge: Convert and track video viewers to buyers Challenge: Build long term brand and product awareness when short term MER is the standard measurement of DRTV success. UNLOCK THE POWER OF TURN YOUR CONTENT INTO CONVERSIONS
  4. 4. WHAT COUNTS ON YOUTUBE? Long term, engaging and constant presence Authentically sharing your brand story and product sales information Quality content that generates an action like a sale or lead generation Channel engagement, channel subscribers, time spent, and frequency of uploads Last click conversions and conversions long into the future have the same value when your video “lives forever” and surfaces via search engines. UNLOCK THE POWER OF TURN YOUR CONTENT INTO CONVERSIONS
  5. 5. LAUNCH DRTV INFOMERCIAL EXTENDER PLATFORM I. Content Creation and Re-Imagination II. Full Service Channel Management III. Delivering Guaranteed Targeted Viewers UNLOCK THE POWER OF TURN YOUR CONTENT INTO CONVERSIONS
  6. 6. CONTENT CREATION AND RE-IMAGINATION Edit existing shows and repurpose the hours of content created in production for multiple YouTube videos. Tailor the content to the medium of YouTube. Strong and clear calls to action: custom overlays, URLs, offer language, voice overs, annotations, promotions, pricing. Complete conversion tracking and analytics. UNLOCK THE POWER OF TURN YOUR CONTENT INTO CONVERSIONS
  7. 7. FULL SERVICE CHANNEL MANAGEMENT Build, optimize and/or manage your branded YouTube channel to develop a loyal and engaged audience and increase video views and desired actions Content strategy, custom channel design, channel analytics, daily management, channel partnerships, video SEO and more. The better your channel is = better search results for your videos = more views = more desired actions = better long term business UNLOCK THE POWER OF TURN YOUR CONTENT INTO CONVERSIONS
  8. 8. TARGET VIEWERS ON YOUTUBE Bring the right consumers to your videos and your channel Targeted YouTube True View Advertising: In-Stream, In-Search, and In-Display Use appropriate YouTube advertising options for the target audience Only pay when people watch Show up across all devices- desktop, tablet, mobile, streaming Full campaign transparency and analytics UNLOCK THE POWER OF TURN YOUR CONTENT INTO CONVERSIONS
  9. 9. TARGET VIEWERS OFF YOUTUBE Bring your videos to your consumers to maximize earned media. Using paid media for social amplification Hyper targeted click to play embedded video player across premium publisher network Guaranteed and verified video views, free organic views ,and video SEO Video advertise across display, mobile, social, tablet and native experiences Custom overlays for sales and lead generation with strong calls to action Campaign analytics, conversion reporting and forecasting UNLOCK THE POWER OF TURN YOUR CONTENT INTO CONVERSIONS
  10. 10. LAUNCH DRTV INFOMERCIAL EXTENDER PACKAGES • • • Content Creation and Re-Imagination of 1-5 videos One Time Channel Customization 1 Month Channel Management Advanced Intermediate Starter • Content Creation and Re-Imagination 1-10 videos • One Time Channel Customization • • 3 Months Channel Management 200k targeted views mix of on and off YouTube • • • • • Content Creation and Re-Imagination 1-20 videos One Time Channel Customization 4 Months Channel Management 500k targeted views mix of on and off YouTube Influencer Outreach Contact us for custom and a la cart packages that mix any of the programs and budgets UNLOCK THE POWER OF TURN YOUR CONTENT INTO CONVERSIONS
  11. 11. C O N TACT LAU N C H D RT V TO LEA R N M O R E ABOUT INFOMERCIAL EXTENDER AND TO START TO TURN YOUR INFOMERCIAL CONTENT INTO CONVERSIONS JEFF@LAUNCHDRT V.COM W W W.LAU NCHD RT V.C OM 310-305-8342
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