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McNeill (2007) Four Presentation Genre
 

McNeill (2007) Four Presentation Genre

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Instead of one right way to do presentation slides, this presentation suggests there are four distinct genre, and explains what they are good for and how to construct them.

Instead of one right way to do presentation slides, this presentation suggests there are four distinct genre, and explains what they are good for and how to construct them.

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    McNeill (2007) Four Presentation Genre McNeill (2007) Four Presentation Genre Presentation Transcript

    • Four Presentation Genre Jeff McNeill University of Hawaii at Manoa 2007
    • Purpose
      • Many guru criticize presentation software in general and Powerpoint in particular
      • However, they do so in different ways
        • Tufte says different things than Godin
      • Powerpoint can also be used to create slides for use outside of presentations
      • In sum, there are four distinct genre
      • The first step is to identify the goal
      • Then choose which genre is best
    • S ummary I mpact E vidence W alkthrough “ WISE” use of Powerpoint
    • Four Genre
      • Walkthrough presentation
        • Most common form of presentation, meant to introduce knowledge, and scaffold the talk
        • More display than handout
      • Impact on emotions, to persuade
        • Main function is to engage listeners, to focus on the talk
        • Display-only, not useful without talk, handouts after talk
      • Summary of information, idea organization
        • Supports information reduction and organization for review
        • More handout that display, not useful to walk through
      • Evidence and information visualization
        • Main function is persuasion and meant to spurn action
        • Both handout and display, meant to act as evidence
    • Genre Slide Format Bar chart, line chart, map, 1-2 0-1 Low Evidence Table, concept map 0-1 0-1 Informative only High Summarize None 0 1 stock photo Low Impact Table, concept map, process map, venn diagram 0-1 1-2 clipart Moderate Walkthrough Information graphics type Information graphics Images per slide Word count
    • Walkthrough
      • Standard PowerPoint method
      • Material can be of moderate complexity, focus on narrative elements
      • Limit to three or four bullets per slide
      • General purpose, medium-length
      • Images (clipart) as well as text
      • Use information graphics
      • Use graphics every page ‏
    • Impact
      • Seth Godin promotes this style
      • Professional stock photo on each slide
      • Strong use of emotion to make the point
      • Slides useless without presentation
      • No more than 6 words per slide
      • Good for single, simple ideas
      • Good for short presentations
      • Good for Pecha Kucha presentations
        • 20 slides, 20 seconds each (6:40)
    • Summary
      • Text heavy, using slides to summarize material in digestible chunks
      • Ready to print, share and discuss
      • Focus on Conceptual Understanding
      • Use of bulleted format
      • Use Information Graphics
    • Evidence
      • Edward Tufte
      • No bullets
      • Data-to-ink ratio high, chartjunk low
      • Expose logical connections in the data
      • Meant to convince, use of logic
      • Use Information Graphics
        • Bar charts, line charts, maps
    • Summary
      • Four presentation genre
        • Walkthrough
        • Impact
        • Summarization
        • Evidence
      • The genre of this presentation is Summary
      • Assignment
        • Reconstruct this Presentation as Walkthrough
        • Reconstruct this Presentation as Impact
        • Reconstruct this Presentation as Evidence
    • Presentation Genre Construction Jeff McNeill University of Hawaii at Manoa 2007
    • Walkthrough Construction
      • Begin with topic material
      • Break into 2 minute speaking sections
      • Determine what to say for each slide
        • Write these in the notes
      • Determine the 3-4 bullet points on each slide
      • Put in text that will not be read
      • Give room for graphics
      • Find clipart or professional stock to illustrate the ideas on each slide
      • Create information graphics when appropriate
    • Impact Construction
      • Begin with topic material
      • Break into 2 minute speaking sections
      • Determine what to say for each slide
        • Write these in the notes
      • Determine the 6 or fewer words on each slide
      • Determine overall emotion to invoke
      • Find professional stock to invoke the emotion
      • Create information graphics when appropriate
    • Summarization Construction
      • Begin with topic material
      • Summarize, paraphrase, and quote
      • Break into slides with 8-10 bullets or information graphics
      • Create information graphics when appropriate
      • Ensure readable in a two slide per page format with ~30pt fonts
    • Evidence Construction
      • Begin with topic material
      • Create information graphics
        • See McNeill-Practical-Information-Graphics
      • Construct a slide with 3-4 bullet points as call to action after information graphics slides
        • These are conclusions to the information graphics
      • Use cause-effect logic
    • Presentation Preparation Jeff McNeill University of Hawaii at Manoa 2007
    • Topics
      • Technology Failure
      • Focus on the Audience
      • Role of Slides
      • Role of Colleagues/Teammates
      • Emotion
      • Practice
      • Presentation Killers
    • Technology Failure
      • Can you present if the projector, computer, or slide show doesn’t work?
        • Put in your email
        • Bring on USB drive
        • Bring on CD-Rom
        • Test on computer beforehand
        • Still, bad things happen…
    • Focus on the Audience
      • Do not fear them, they want you to succeed, they are on your side
      • To get them more on your side, put them in a good mood, with… treats!
        • Ideal is some hard candy, like jolly ranchers in different flavors
        • This elevates the mood of the audience
        • They will evaluate you more favorably
    • Role of Slides
      • Something to interact with
      • Something to help give you reminders
      • Something not to read from…
      • Something for the audience to help attach to your words and message
    • Role of Colleagues/Teammates
      • Demonstrate shared understanding
        • By having everyone equal amount of time
        • By giving everyone something of substance to say
          • Do not have one person give introductions and conclusions only, impression is ignorance
        • By making sure everyone does or does not use notes
    • Emotion
      • Convey emotion
        • Interest and excitement in the material
        • Smile, project voice, do not read in monotone
      • Induce emotion
        • And not the bad kind, like confusion
        • So keep things simple
        • Have vibrant and clear examples
        • Make conscious choice of emotions to induce, and ensure that induction
    • Practice
      • With Video
        • Video will make you more nervous, good
      • Before Friends
        • Practice with colleagues or friends, ask for input
          • Manage input to 1 good thing + 1 thing to change
      • Before Strangers
        • Randomly in public, offer candy bar or $1
      • Practice until you have the timing and the correct emotional presentation
    • Presentation Killers
      • Hands in pockets
      • Nervous movements
      • Not looking at audience
      • Um, uh, you know, you know…
      • Speaking in monotone
      • Reading from the slides
      • Not having something interesting to present