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Doe Library Wall proposal



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  • Purpose = Attract our community and enable them to share their experiences in and impressions of Doughe Library in a way that is fun, attention-grabbing, constructive, and interactive.Be inclusive and attract different community members to think about Doughe Library: faculty, staff, students, visitors (both adults and children), alumniSubmit your story/experience/impressions --> We'll recount them for public viewing and discussionExercise in public writing and public expression --> the university and the Berkley spiritPeople's stories and experiences are all different and to successfully gather them we need to collect them in their different forms (spoken word, text, visual, etc.)Therefore, we could incorporate a physical, digital, and multimedia component
  • What would be the final outcome of a library wall?
  • Cultural anthropology = studying the shared attitudes, values, goals, and practices that characterize the Doe Library communityCultural psychology = "… study of the way cultural traditions and social practices regulate, express, and transform the human psyche, resulting less in psychic unity for humankind than in ethnic divergences in mind, self, and emotion" -- Richard ShwederQualitative analysis of community perceptions of Doe Library for themes and representative quotes
  • GOAL: Collect and share community members' physical and digital messages to us.
  • Equipment = Writing surfaces and instrumentsLayoutLocationPosition
  • UCLA video, NCSU wall


  • 1. Doe Library WallA community celebration of our centennial
    April 2011
    Jeffery Loo
  • 2. Is a graffiti wall fitting for a library centennial?
    Are the tone and message appropriate?
    What if there are inappropriate messages?
  • 3. The Battle of Berlin, WWII
    On April 30, 1945, the Soviet Red Army conquered the Reichstag
  • 4. Graffiti left by Red Army soldiers on the walls of the Reichstag
    “… blunt (and occasionally obscene) reminders of numerous [personal] stories“
    Norman Foster
  • 5. After German re-unification in 1990, the reconstruction of the Reichstag was led by the British architect Norman Foster
    The Soviet graffiti were incorporated into the walls of the new building
  • 6. The Soviet graffiti were incorporated into the walls of the new building
  • 7. The motivations for the graffiti in the reconstructed Reichstag are both inspiring for and in sync with the values of libraries and librarianship
    “… how these scars, once revealed, could be preserved, allowing the building to become a 'living museum' of German history"
    This event is inspiring for a library graffiti wall
    “… more than half a century after the event - they still have the power to inspire such emotion"
    A celebration of free expression
    Revealing the history of a building
    [on the approval of incorporating the Reichstag graffiti into the reconstruction]
    “… what an extraordinarily open and democratic society Germany had become"
    Quoting Norman Foster
    from Foster, Baker, and Lipstadt’s The Reichstag Graffiti, 2003
  • 8. A library wall
    A virtual or physical place in the library to express yourself and to share your message publically
    Why call it a wall?
    Facebook wall and the Berlin Wall
  • 9. Our challenge
    If we decide on a library wall, how do we:
    attract contributors and viewers from our community?
    make it significant and do-able?
    enforce community standards?
  • 10. A solution
    This is a proposal for building a library wall
    Since a centennial comes but once every 100 years, perhaps THINK BIG initially, and then edit down our plans.
  • 11. Goals of a library wall
  • 12. Outcome 1A collection of messages
  • 13. Outcome 2
    Library wall website/blog
    Prototype at
    Outcome 3
    Physical library wall
    Multimedia display (e.g., revolving slideshow of messages)
  • 14. Outcome 4
    Print publication
    Library wall album
    Outcome 5
    Community development
    Media and public attention
    Public space
    “Library as a place for sharing”
  • 15. Outcome 6Research product
    The messages could be data for a research work ofcultural anthropology or psychology– an ethnographic study of cultural common denominators
  • 16. Building a library wall in four steps
    Collect and capture messages
    Digitize and organize them
    Share and exhibit
    Preserve the messages
  • 17. Step 1Collect and capture messages
    Equipment setup and layout
    Facilitate writing and other contributions
    Attract contributors and viewers
    Uphold community standards
  • 18. Collect handwritten wall messages
    Writing surfaces
    Wood panels
    Large sheets of paper
    Bulletin boards
    Glass surfaces
    Digital screens
  • 19. Collect handwritten wall messagesOption 1: Wood panels
    interesting material, but difficult to maintain
  • 20. Collect handwritten wall messagesOption 2: Large sheets of paper
    familiar, but not re-useable
  • 21. Collect handwritten wall messagesOption 3: Bulletin board
    traditional, but lacks “wow” factor
  • 22. Collect handwritten wall messagesOption 4: Chalkboard
    The First Amendment Monument Charlottesville, VA
    Stanley Hall
    nostalgic, but impermanent
  • 23. Collect handwritten wall messagesOption 5: Glass surface
    different, but potentially difficult and expensive
  • 24. Collect handwritten wall messagesOption 6: Digital screens
    Touch schematic
    interactive and cutting-edge, but potentially very expensive
  • 25. Collect handwritten wall messagesOption 7: Whiteboards
    Easy to maintain and re-useable for library instruction, but impermanent and conventional
  • 26. Collect handwritten wall messagesOption 7a: Whiteboard folding wall
    Flexiroomat Stanford’s
    Ewan McIntosh
  • 27. Collect handwritten wall messagesOption 7b: Whiteboard wallpaper
    Duke University CIT, 1 and 2
  • 28. Collect handwritten wall messagesOption 7c: Whiteboard panels
    Stanford EdTech
  • 29. Collect handwritten wall messagesOption 7d: Mobile whiteboards
  • 30. Physical location of library wall
    Doe Library’s north and southlobbies
    Rotate through different sites
    Reading rooms
    Memorial Glade
    other campus sites?
  • 31. Position of the physical wall
    Long corridor of panels
    Monumental and compelling
    but can look sparse and long panels may be difficult to re-use after the event
    Staggered panels
    Cozy pockets and a sense of exploration as you walk from panel to panel
    but lacks monumentality
    Floor panels
    Different and curious
    but potentially difficult to maintain
  • 32. Writing instruments
    poetry magnets
    different colors
  • 33. Facilitate writing on the wall
    Writing prompts
    In 100 years, I predict that Doe Library will …
    So this funny thing happened at Doe Library…
    Ask us a question about Doe Library! We’ll answer.
    I discovered this interesting thing at Doe …
    I love studying/reading/being in Doe because …
    Share a memory!
    Staff contributions to “seed” the wall
    Writing instruments of different colors for visual appeal
  • 34. Attract contributors and viewers
    Publicize via web, print, and news
    Encourage visitors to “sign” the wall (e.g., post-tour and post-Morrison Library event)
    Showcase the wall at celebrations and events (e.g., Cal Day)
  • 35. Uphold community standards
  • 36. Uphold community standards
    Define and postcommunity standards
    Disclaimer of the wall’s public nature
    “By submitting your message, you give Doe Library permission to reuse your contribution on our website and related project communications, exhibits, and publications.”
    Monitor for inappropriate messages and remove
    Editorial approval of messages before display
    Place the wall in a staffed area
  • 37. Collect cards and notes
    Fiat Lux insertthat readers mail back
    Encourage community to send postcards
    Comment cards
    Post-it notes for wall comments
  • 38. Collect physical illustrations
    Provide paper and pencils for visitors to sketch the library
    Kid-friendly drawing activities
    Draw Doe Library or color a coloring page and receive a prize! (Cal Day)
    Send us your photographs
  • 39. Collect online writing
    “Tell us your story” email your message or complete a web form
    Commenting functionality on the digital library wall
    Encourage social media discussion
    Facebook, Twitter #doewall
  • 40. Collect digital illustrations
    Email your photographs or digital drawings
  • 41. Collect multimedia
    Send us your video, audio, interactive, or animated messages
    Video booth
    Wake the Library video booth
  • 42. Step 2. Digitize and organize messages
  • 43. Staff (equipment)
    • 2–3 wall maintenance staff
    • 44. Photographer (camera)
    • 45. Digitization tech (scanner)
    • 46. Communications manager (email)
    Digitize and organize messages
    Cards and illustrations
    Physical wall messages
    Digital messages
    1. Digitize
    Take digital photograph
    Content management system
    • Content manager (CMS)
    Select messages to display Describe and assign metadata
    Post online
    2. Evaluate and organize
    3. Share
    • 3-5 editors
    • 47. Web designer
    • 48. Digital exhibits designer
    • 49. Graphic designer
    • 50. Writer/Publicist(publishing tools)
    Website /
    Print publication
    Digital exhibits
    4. Archive
    • Digital archivist (web archiving service)
    • 51. Print archivist
  • 52. Step 3. Share and exhibit messages
    A flatscreentvin the lobby
    with a revolving slideshow of centennial celebration messages
    Lead visitors to the physical library wall
    Library wall website/blog
    Printpublication of library wall messages
  • 53. Step 4. Archive
    web pages, blog,
    print publications
  • 54. Next step #1Do we still want a library wall?
  • 55. Next step #2What elements of a library wall do we want?
    What messages collected?
    What exhibits?
    Three plans that vary by staffing, equipment, and cost.
    Optimization criteria
    Ease of implementation
    Low cost
    Cultural match with UCB
    Minimal staffing
  • 56. Core planMessages collected
  • 57. Extended plan
    Messages collected
  • 58. Ultimate planMessages collected
  • 59. Staff (equipment)
    • 2–3 wall maintenance staff
    • 60. Photographer (camera)
    • 61. Digitization tech (scanner)
    • 62. Communications manager (email)
    Staff to digitize and organize messages
    Cards and illustrations
    Physical wall messages
    Digital messages
    1. Digitize
    Take digital photograph
    Content management system
    • Content manager (CMS)
    Select messages to display Describe and assign metadata
    Post online
    2. Evaluate and organize
    3. Share
    • 3-5 editors
    • 63. Web designer
    • 64. Digital exhibits designer
    • 65. Graphic designer
    • 66. Writer/Publicist(publishing tools)
    Website /
    Print publication
    Digital exhibits
    4. Archive
    • Digital archivist (web archiving service)
    • 67. Print archivist
  • 68. Next step #3Determine timing and frequency
    For how long do we collect messages?
    1 month? 1 year?
    How often do we erase messages and refresh the physical library wall?
    2 weeks? Monthly?
  • 69. Next step #4Cultivate teams to build the wall
    Message collection
    2–3 physical wall maintenance staff
    Digitization tech
    Communications manager
    Digital objects management
    Content management system manager
    Editorial review
    3-5 editors
    Design, exhibits, and publications
    Web designer
    Digital exhibits designer
    Graphic designer
    Digital archivist
    Print archivist
  • 70. haiku summary
    writing and sharing –
    the wall forges together
    a community