Why's b2b marketing so boring?
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Why's b2b marketing so boring?

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b2b lead generation and boring do not mix. Companies need to learn how to create engaging content. This simple presentation will explain how to do marketing lead generation using humor, thought......

b2b lead generation and boring do not mix. Companies need to learn how to create engaging content. This simple presentation will explain how to do marketing lead generation using humor, thought leadership and story-telling.

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Transcript

  • 1. Why’s B2B Marketing So Boring?
  • 2. The Biggest Challenge in B2B Marketing Ho-Hum – not compelling
  • 3. What do people like?
    • To laugh or cry
    • A great story
    • To learn something unexpected
    Engage people with things THEY like.
  • 4. Laugh or Cry
  • 5. Laugh or Cry
  • 6. Tell a Story
  • 7. Learn something unexpected
  • 8. But here’s what we find
  • 9. In Summary
    • Loosen up
      • Laugh or cry
      • Good story
      • Learn something new
      • Talk Human
      • That’s what people really want.
  • 10. Presented by
    • Jeff Ogden, the Fearless Competitor
    • President, Find New Customers
    • www.findnewcustomers.com
    • Follow us:
    • @fearlesscomp on Twitter
    • www.linkedin.com/find-new-customers on Linkedin
    • www.facebook.com/findnewcustomers on Facebook