Engaging Top Experts with Video - from the Online Marketing Summit

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Engaging Top Experts with Video - from the Online Marketing Summit

  1. 1. How to Engage Top Experts With Video Jeff Ogden Creator and Host Marketing Made Simple TV @fearlesscomp
  2. 2. Today You Will Learn • How to create entertaining and educational videos which attract top experts in your industry. • How to get the attention of those top experts. • Why you need three objectives. @fearlesscomp
  3. 3. Jeff Ogden is the Creator and Host of the popular TV on the Web show, Marketing Made Simple TV. He’s also known as The Fearless Competitor. Prior to Marketing Made Simple TV, Jeff was host of Mad Marketing TV, sponsored by Act-On Software. About Me @fearlesscomp
  4. 4. Personal Keys • Be utterly fearless! • Learn all the time. • Brainstorm ways to improve. • Find mentors and use them. • No wine before its time. @fearlesscomp
  5. 5. Why must you be fearless? What if you were asked to do something you’ve never done? What if it requires a lot of risk and exposure? What would you say? @fearlesscomp
  6. 6. I said “Yes!” @fearlesscomp
  7. 7. Learn from the past Mad Marketing TV was a show created by Act- On Software and hosted by Jeff Ogden No Calls to Action. Only ran at YouTube and the Act-On blog. Jeff booked the guests and did the interviews. “Hired Gun” @fearlesscomp
  8. 8. Moving from V1 to V2 – key goals 1. Syndication to top sites 2. Calls to Action 3. Highly entertaining and famous guests @fearlesscomp
  9. 9. Interview the very best
  10. 10. Move The Needle
  11. 11. Move The Needle Move the needle by sitting down with pen and paper. Identify the top 5 experts you’d like to meet. Then find their contact information. Think of how you might help THEM Reach out Who are Your Top Experts? @fearlesscomp
  12. 12. 1. Have the courage to be fearless 2. Commit to continuous improvement 3. Set critical thinking time 4. Always be helping 5. What are your three values/objectives? Key Takeaways @fearlesscomp
  13. 13. It premieres every Thursday at noon ET/9am PT Syndicates 2 weeks later. www.marketingmadesimple.tv is the main show site Where Can You Find Marketing Made Simple TV?
  14. 14. www.marketingmadesimple.tv Thank You! Learn more at @fearlesscomp

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