How to Crank Up Partner       Revenue Jeff Ogden, Creator and Host      Marketing Made Simple TV
Ask your questions via Twitter  Tweet: @datadotcom #jigsawcontactsOr in the Question’s box on your screen
WHY DO WE NEED TO CHANGE?
The World Changed• “More change in the last three years than the  prior 30.” The NOW Revolution• “The Death of Solution Se...
Online Research
Online sharing
The Result:Buyers needsalespeople no longer
Content Has to be Good!• “If content is not best of breed, buyers will  ignore you.”  Joe Pulizzi, Content Marketing Insti...
BUT DIDN’T THE OLD WAYS WORK?
Past channel promotions1. The sweepstakes approach  Spring fling promotion. Three good leads and you win prizes.2. The Hel...
Let’s Look at Typical Channel PartnerStrengths• Industry knowledge• ContactsWeaknesses• Old school sales• Non-existent con...
THE OPPORTUNITY
Content Marketing Across      the ChannelCreate Once. Personalize across the Channel
How to do Content Marketing across              channel• Design is critical  Modular content, e.g. intro, chapter one, two...
Sales/Publishing Across the Channel      “Who’s Going to Stock the Pond?
Key Players• Avitage.com Content marketing approach and tools• SalesforceData.com Contact info that makes it all work• Fin...
The Fearless Competitor@fearlesscompEmail: Host at marketingmadesimple.tv
Find us anytime:      @datadotcomhttp://data.com/facebook
Questions?
How to crank up partner revenue
How to crank up partner revenue
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How to crank up partner revenue

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My webinar for Data.com on how to crank up revenue from channel partners. Ideal for anyone with "channel" in his or her job title.

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How to crank up partner revenue

  1. 1. How to Crank Up Partner Revenue Jeff Ogden, Creator and Host Marketing Made Simple TV
  2. 2. Ask your questions via Twitter Tweet: @datadotcom #jigsawcontactsOr in the Question’s box on your screen
  3. 3. WHY DO WE NEED TO CHANGE?
  4. 4. The World Changed• “More change in the last three years than the prior 30.” The NOW Revolution• “The Death of Solution Selling” Harvard Business Review
  5. 5. Online Research
  6. 6. Online sharing
  7. 7. The Result:Buyers needsalespeople no longer
  8. 8. Content Has to be Good!• “If content is not best of breed, buyers will ignore you.” Joe Pulizzi, Content Marketing Institute• “Content must be YOUsful. Create content they would pay for.” Jay Baer on Marketing Made Simple TV
  9. 9. BUT DIDN’T THE OLD WAYS WORK?
  10. 10. Past channel promotions1. The sweepstakes approach Spring fling promotion. Three good leads and you win prizes.2. The Help Us Help You approach Sell for us and win $’s for marketing3. The periodic update approach Visit the portal and watch our webinar updates
  11. 11. Let’s Look at Typical Channel PartnerStrengths• Industry knowledge• ContactsWeaknesses• Old school sales• Non-existent content marketing
  12. 12. THE OPPORTUNITY
  13. 13. Content Marketing Across the ChannelCreate Once. Personalize across the Channel
  14. 14. How to do Content Marketing across channel• Design is critical Modular content, e.g. intro, chapter one, two, etc.• Store content in special way In content database to ensure can be assembled to order• Leverage technology Assemble to Order exists today
  15. 15. Sales/Publishing Across the Channel “Who’s Going to Stock the Pond?
  16. 16. Key Players• Avitage.com Content marketing approach and tools• SalesforceData.com Contact info that makes it all work• Find New Customers.com Advice and hand-holding to make it all work – just for you
  17. 17. The Fearless Competitor@fearlesscompEmail: Host at marketingmadesimple.tv
  18. 18. Find us anytime: @datadotcomhttp://data.com/facebook
  19. 19. Questions?

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