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How to crank up partner revenue
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How to crank up partner revenue

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My webinar for Data.com on how to crank up revenue from channel partners. Ideal for anyone with "channel" in his or her job title.

My webinar for Data.com on how to crank up revenue from channel partners. Ideal for anyone with "channel" in his or her job title.

Published in: Business, Technology

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Transcript

  • 1. How to Crank Up Partner Revenue Jeff Ogden, Creator and Host Marketing Made Simple TV
  • 2. Ask your questions via Twitter Tweet: @datadotcom #jigsawcontactsOr in the Question’s box on your screen
  • 3. WHY DO WE NEED TO CHANGE?
  • 4. The World Changed• “More change in the last three years than the prior 30.” The NOW Revolution• “The Death of Solution Selling” Harvard Business Review
  • 5. Online Research
  • 6. Online sharing
  • 7. The Result:Buyers needsalespeople no longer
  • 8. Content Has to be Good!• “If content is not best of breed, buyers will ignore you.” Joe Pulizzi, Content Marketing Institute• “Content must be YOUsful. Create content they would pay for.” Jay Baer on Marketing Made Simple TV
  • 9. BUT DIDN’T THE OLD WAYS WORK?
  • 10. Past channel promotions1. The sweepstakes approach Spring fling promotion. Three good leads and you win prizes.2. The Help Us Help You approach Sell for us and win $’s for marketing3. The periodic update approach Visit the portal and watch our webinar updates
  • 11. Let’s Look at Typical Channel PartnerStrengths• Industry knowledge• ContactsWeaknesses• Old school sales• Non-existent content marketing
  • 12. THE OPPORTUNITY
  • 13. Content Marketing Across the ChannelCreate Once. Personalize across the Channel
  • 14. How to do Content Marketing across channel• Design is critical Modular content, e.g. intro, chapter one, two, etc.• Store content in special way In content database to ensure can be assembled to order• Leverage technology Assemble to Order exists today
  • 15. Sales/Publishing Across the Channel “Who’s Going to Stock the Pond?
  • 16. Key Players• Avitage.com Content marketing approach and tools• SalesforceData.com Contact info that makes it all work• Find New Customers.com Advice and hand-holding to make it all work – just for you
  • 17. The Fearless Competitor@fearlesscompEmail: Host at marketingmadesimple.tv
  • 18. Find us anytime: @datadotcomhttp://data.com/facebook
  • 19. Questions?