Driving Business Results with Social Media

Delivering Business Results with Social MediaJeff Ogden, President of Find New Customers & Host,Mad Marketing TVKeynote talk presented at the BMA-NJ Social Media Symposium on4/10/2012

Premier show: May 1

10 Reasons to Use Social Media1. Gain visibility with Prospects, Partners, Customers and Community2. Share your brand story3. Become recognized as an expert4. Increase deal conversion rates5. Introduce your new products and services6. Pump up prospecting referrals and lead7. Get speaking gigs8. Listen and earn new leads for your business9. Network and find new business partners10. Hire smarter and faster

Facts about Social Media 845 million users as of 2/2012

Facts about Social Media 140 million users 340 million tweets per day 1.6 billion searches per day

Facts about Social Media 150 million users Includes execs from all Fortune 500 Linkedin is global

Too Big to Ignore!

Blogging 101• Tell a story• Use images• Know your keywords• Include a Call to Action• Make it easy to share

What’s the ROI?

One BIG Idea NewsjackingGarnering massive free press for your company

What is Newsjacking?• Use the news to grab the 2nd paragraph• Speed is everything• Blog, speak, hold a conference

Key Points when Using Social Media• Don’t aim to be good at social media. Aim to be good at biz using social media• Before jumping in, ask why people are there?• Keep in mind some social platforms are highly mobile, esp Instagram and FourSquare• ALL social media must move the biz needle• Worst reason to do social? FOMO

Thank You!• Jeff Ogden, President of Find New Customers• www.findnewcustomers.com• http://about.me/jeffogden• @fearlesscomp• Or just Google “Jeff Ogden”

http://www.silverpop.com	1467
http://thecustomercollective.com	183
http://www.fearlesscompetitor.com	179
http://fearlesscompetitor.com	157
http://feeds.feedburner.com	110
http://www.soldlab.com	54
http://socialmediatoday.com	30
http://core.traackr.com	23
http://www.twylah.com	16
http://www.evancarmichael.com	10
http://www.eturnkeysb9b3485838d419.users.site2you.com	9
http://translate.googleusercontent.com	2
http://www.newsblur.com	2
http://business.buzz-line.net	1
http://www.mkt51.net	1

Driving Business Results with Social Media

by Find New Customers, Inc. on Apr 10, 2012

Accessibility

Categories

Upload Details

Usage Rights

15 Embeds 2,244

Statistics

Driving Business Results with Social Media Webinar Transcript