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Social                                  Original       With a point              Confidence   Outbound                    ...
June 2008 – Beta Release of softwareNovember 2010 – Raises $4 millionMarch 2011 – General ReleaseJune 2011 – Raises $10 mi...
Awesome Guests                       +Jenn Lim, CEODelivering Happiness(Zappos creation)
Act-On Reports 405% revenue growth. Expands internationally.Employee count grows 600%.Growth in new customers second only ...
Urban Word of the DayA characteristic, mannerism, or appearance of aperson, either subtle or overt, which implies unique,e...
They boost online ad results by using deepcontent marketing, the strategy of placingonline ads deep within the websites of...
Print is dead. Or is it?When magazines were slumping, it was up 16.5%. #1 in industry.How? Dump the standard and “Let your...
“The Anti-Kodak: How a US Firm Innovates and Thrives” WSJ 1/13/2012Cheap imports a problem. First try, stop them. It faile...
Visit Find New Customers     www.findnewcustomers.comVisit our Fearless Competitor blog   www.fearlesscompetitor.comSubscr...
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
5 ways to differentiate your company is highly competitive markets
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5 ways to differentiate your company is highly competitive markets

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Jeff Ogden of Find New Customers delivered a webinar for True Influence on "5 Ways to Differentiate your Company in Highly Competitive Markets

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  • Event marketing is very expensive especially if not done rightToo many marketers simply toss money at event organizers hoping for a bucket full of leadsThe reality is that many marketers don’t put enough resources into their event marketing strategies to get the most out of their investment.
  • Both are needed. Relevant focused on buyers is okay. And creating for attention cannot stand alone. Charlie bit my finger is a very distinctive YouTube video, but it’s not relavant to the B2B buyer
  • The number one marketing channel for event organizers is email. Try to bargain to get your logo included in any outbound marketing emails.The sooner you commit the more impressions you get and the more likely an event organizer will discount sponsorship if you do so early.
  • Of all the factors in creating engaging content, fun is the most important.
  • Humor is great, but be careful. It is in the eye of the beholder. Definitely a case for hiring professionals. A fun show modeling on David Letterman is a good idea.
  • Create characters that personify company values, like ease of use and simplicity. Act it out.
  • Sometimes you have to swing for the fences. This is a very professional WAY over the top show.
  • Event marketing is very expensive especially if not done rightToo many marketers simply toss money at event organizers hoping for a bucket full of leadsThe reality is that many marketers don’t put enough resources into their event marketing strategies to get the most out of their investment.
  • You really need to recruit the best possible speakers at the lowest costSave keynotes spots for these industry leadersI don't pay for T&E unless it’s a really good speaker who can draw a crowd. Make quest speakers agree to providing you with marketing support.Share you marketing calendar and schedule their campaigns
  • You really need to recruit the best possible speakers at the lowest costSave keynotes spots for these industry leadersI don't pay for T&E unless it’s a really good speaker who can draw a crowd. Make quest speakers agree to providing you with marketing support.Share you marketing calendar and schedule their campaigns
  • Event marketing is very expensive especially if not done rightToo many marketers simply toss money at event organizers hoping for a bucket full of leadsThe reality is that many marketers don’t put enough resources into their event marketing strategies to get the most out of their investment.
  • Cisco highlights work done with video – which drives demand for communications.
  • This Canadian software firm competes for wallet share against two of the very biggest.
  • It’s not just tech. This old manufacturing firm places a high priority on content marketing.
  • It’s not just tech. This old manufacturing firm places a high priority on content marketing.
  • It’s not just tech. This old manufacturing firm places a high priority on content marketing.
  • Transcript of "5 ways to differentiate your company is highly competitive markets"

    1. 1. *Doug Kessler, Velocity Partners on Mad Marketing TV
    2. 2. Social Original With a point Confidence Outbound of view Controversy? Promotion Ideas Attitude Cross-promote Prezi? Added value Pllopit? New Hard work Content MediaOriginal research Differentiation Surprising Animation? Honesty Design Style Direct Transparency Fresh Plain-speaking Sharing negatives
    3. 3. June 2008 – Beta Release of softwareNovember 2010 – Raises $4 millionMarch 2011 – General ReleaseJune 2011 – Raises $10 millionNovember 2011 – Launches Mad Marketing TV
    4. 4. Awesome Guests +Jenn Lim, CEODelivering Happiness(Zappos creation)
    5. 5. Act-On Reports 405% revenue growth. Expands internationally.Employee count grows 600%.Growth in new customers second only to Marketo.“What we saw in the VEST report is a huge growth by Act-On Software,”David Raab said. “[The company] is out there at a very low price point.”
    6. 6. Urban Word of the DayA characteristic, mannerism, or appearance of aperson, either subtle or overt, which implies unique,eccentric, creative, adventurous or unconventionalthinking.
    7. 7. They boost online ad results by using deepcontent marketing, the strategy of placingonline ads deep within the websites of thirdparties.Another tool in the B2B marketers toolbox,deep content marketing specifically targetspages directly relating to your own products orservices.
    8. 8. Print is dead. Or is it?When magazines were slumping, it was up 16.5%. #1 in industry.How? Dump the standard and “Let your freak flag fly.”Emphasize laughs, inside jokes and fun., not a slick mag. E-Ink cover with QRcode to bring Robt Downey Jr. to life.“Esquire you see in 2012 is very different from 2006” – VP, Advertising atFord
    9. 9. “The Anti-Kodak: How a US Firm Innovates and Thrives” WSJ 1/13/2012Cheap imports a problem. First try, stop them. It failed.Quickly diversified into new products and niches. Amassed thousands ofpatents. Hire the best, e.g. PhD’s “We’re an innovation company.” Debt freeand double digit returns on invested capital.What worked? Culture and willingness to change
    10. 10. Visit Find New Customers www.findnewcustomers.comVisit our Fearless Competitor blog www.fearlesscompetitor.comSubscribe to Mad Marketing TV www.youtube.com/madmarketingtvCheck out my About Me profile http://about.me/jeffogdenFollow me on Twitter @fearlesscomp

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