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5 Keys to Successful Lead Nurturing

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A webinar on lead nurturing presented by Jeff Ogden of Find New Customers (www.findnewcustomers.com) and sponsored by Data.com

A webinar on lead nurturing presented by Jeff Ogden of Find New Customers (www.findnewcustomers.com) and sponsored by Data.com

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  • 1. 5 Keys to Successful Lead NurturingJeff Ogden, President of Find New Customers & Host,Mad Marketing TV and Marketing Made Simple Presented by:
  • 2. Ask your questions via Twitter Tweet: @datadotcom #jigsawcontactsOr in the Question’s box on your screen
  • 3. www.madmarketing.tv Premier show: May 1
  • 4. Why Lead Nurturing?“As many as 9 out of 10 visitors to your websiteare not ready to buy today, but about 8 out of10 will buy eventually.” Brian Carroll MEClabsFuture buyers are visiting you.
  • 5. Earning the Trust of Future BuyersShare valuable content (to them!) over time,using a story-telling format, so that you earntheir trust.Engage when they are ready to buy.
  • 6. Watch for the hand-raise
  • 7. Marketing Automation and Lead Nurturing• Marketing Automation is useful for lead nurturing• But it does NOT do lead nurturing.• YOU do.
  • 8. So You Want to Nurture Leads?
  • 9. 1. Start with a deep understanding• The better you understand buyers, the better results you will achieve.• Interview target companies and customers to understand what motivates them.• Ensure your data is rock-solid and accurate (Data.com)
  • 10. 2. Tell a Story
  • 11. 3. Make it valuable. To them/not you
  • 12. 4. Include Calls to Action• Think “What can we offer them?”• Give to Get• Content has value
  • 13. 5. Be Patient
  • 14. Recap• Nurture because most are not ready to buy• Watch for the hand-raise• Software helps, but you nurture
  • 15. Recap5 Keys to Success2.Start with Understanding3.Tell a story4.Make it valuable5.Calls to Action6.Be Patient
  • 16. Thank You!Jeff Ogden, President of Find New Customers www.findnewcustomers.com website www.fearlesscompetitor.com blog http://about.me/jeffogden @fearlesscomp on Twitter Or just Google “Jeff Ogden”
  • 17. Find us anytime: @datadotcomhttp://data.com/facebook
  • 18. Questions?

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