When you are writing an article meant to reach out to a great
number of people online and submitting it to article directories
so that they can search those articles, you want to make sure that
your article is really impressive so that they will feel inspired to
click the link in the bio box and visit your website. This is the
whole purpose of article marketing anyway. The following are
some ways in which you can pep up your marketing article.
1. Spice up the article with a great headline. The search
results are going to show the headline. Only if the headline
is interesting will people bother click on it and reading your
2. Pay attention to the description of the article. Most people
just gloss over it and fill it with some random words which
are irrelevant to the article. But this could be highly
disadvantageous to your article because a part of the
description is going to appear in the search results. This is
where people will decide whether they want to read your
article or not.
3. Divide the article beautifully into points or short paragraphs
with subheadings of their own. The idea here is to break
down the article into smaller pieces so that the reader will
find it easier to read. You must remember that people over
the Internet suffer from attention-deficit disorder. They are
not going to spend a lot of time reading the article. So, you
have to give them everything in a very simple format.
4. Substantiate your article with real facts and figures. Add
some value to the article so that the reader feels that he or
she can take away something from it.
5. Keywords are important, but do not make them in-your-
face. They have to be well hidden. You have to include
keywords in the heading, in the beginning and the end of
the article and a few times in the main body. But don't
make the keywords too obvious or your marketing