How to succeed in product management without really trying
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How to succeed in product management without really trying

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"How do I become a product manager?" is a common question of those looking to get into the field, quickly followed by "Once I become a product manager, how can I become a good one?" This panel from ...

"How do I become a product manager?" is a common question of those looking to get into the field, quickly followed by "Once I become a product manager, how can I become a good one?" This panel from ProductCamp St. Louis (April 2012) presented the perspective of several different product management professionals, describing how they "became" product managers, and what advice they have to those interested in becoming product managers or those current product managers looking to succeed. The presenters bring different perspectives given their different backgrounds prior to product management -- including sales, technology, design -- as well as the varying amount of time spent in product management roles -- from 1-2 years to well over a decade.

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  • "How do I become a product manager?" is a common question of those looking to get into the field, quickly followed by "Once I become a product manager, how can I become a good one?" This panel will present the perspective of several different product management professionals, describing how they "became" product managers, and what advice they would give to those interested in becoming product managers or those current product managers looking to succeed. (Assuming we manage our time well, we'll also have time for Q&A.) The presenters bring different perspectives given their different backgrounds prior to product management -- including sales, technology, design -- as well as the varying amount of time spent in product management roles -- from 1-2 years to well over a decade.

How to succeed in product management without really trying How to succeed in product management without really trying Presentation Transcript

  • How To Succeed In ProductManagement Without Really Trying Amy McLaughlin // Jeff Lash // Jason Heilman Jeff Zimmerman // PJ Farmer Tom Horlacher ProductCamp St. Louis: April 21, 2012
  • Amy McLaughlin► SVP, Product Management; CitiMortgage►8 Years in Product Management►Before ProdMgmt: Management Consultant, Marketing Project Manager, Accountant ► Trying to get in to ProdMgmt? Embrace taking lateral moves across an organization►New to ProdMgmt? Making connections across the company is critical to your success (e.g. IT, Marketing, Sales, Operations, Legal, Accounting, Risk, Executive Board)How To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
  • Jeff Lash► VP, Product Portfolio Management; Elsevier►6.5 years in Product Management►Before ProdMgmt: User Experience Design, Web Development, Marketing►Trying to get in to ProdMgmt? Understand market problems and how to create value►New to ProdMgmt? Gather data (lots of it!) – Blatant plug: “Ten Tips for New Product Managers” – http://j.mp/10tips-newPMsHow To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
  • Jason Heilman►Product Manager; Sendouts►1.5 years in Product Management►Before ProdMgmt: Sales►Trying to get in to ProdMgmt? Get involved with the product team (more than just yelling for features)►New to ProdMgmt? Focus as much time as possible understanding your marketHow To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
  • Jeff Zimmerman►VP of Product Management & Marketing;Clearent LLC►12 years in Product Management►Before ProdMgmt: Investment Banking, Finance►Trying to get in to ProdMgmt? There is nostandard path; talk to product managers andrelated functions►New to ProdMgmt? Be curious. Seek tounderstand.How To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
  • PJ Farmer►Director, Storage Product Management; Savvis, ACenturyLink Company►5 years in Product Management►Before ProdMgmt: Storage InfrastructureEngineer/Architect, Unix Systems Administrator►Trying to get in to ProdMgmt? “No one cares howmuch you know until they know how much youcare…”►New to ProdMgmt? Use your strengths while youlearn what success means at your companyHow To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
  • Advancing in your Career►Staying Prepared►Internal Promotions in Companies of Various Size►When the Headhunter Calls►If You Find Yourself Outside Looking InHow To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
  • Appendix
  • Executive Board Legal & IT Risk Mgmt Product ManagementOperations Sales Accounting Marketing