Using Social Media Marketing
               Using Social Media Marketing
               To Get New Customers Now!
        ...
Purpose of All Marketing

    Get Your Phone to Ring
   So You Can Make a Sale!




        ©Jeff Korhan and True Nature® ...
Why S i M di Important
Wh Sociall Media I t t
 Your Website is All About You
 Your Website is Not Helpful
 Your Website Ha...
More Reasons Why Social Media is
Important
 Your Competitors Have the Same Quality
 Your Price High
 Y P i iis Hi h
 Your ...
The Ch ll
Th Challenge of Web Marketing
              f W b M k ti

    How are my ideal customers
  searching for compani...
Social M di Marketing Defined
S i l Media M k ti D fi d
    Also referred to as New Media or Web 2.0.
 Blogs
 Social Netwo...
Understanding Social Media
Interactive (Web 2.0)
User-Control
User Control
Multi-Media
Real-Time
Social Web


            ...
One Mega Social Community




     ©Jeff Korhan and True Nature® 2009
Relationship Economy
   R l ti hi E
         Exceptional Q lit is Expected!
         E    ti l Quality i E     t d!

All T...
Business in the New Economy
“The Beer Summit”




        ©Jeff Korhan and True Nature® 2009
Strategic M k ti Pl
St t i Marketing Plan
 Company Mission – What We Do
 Social Media Mission
   How We Do It
   Why Our W...
Get in the Game
1. Personalized Bl
1 P       li d Blog
2. LinkedIn
3. Facebook
4. Twitter
4 T itt
5. YouTube



          ...
You Are M di Mogul!
       Y A a Media M l!

1.   Specific Objectives
2.   Right Channels
3.
3    Best Medium




        ...
Your Blog:
Cornerstone of Your S i l M di E i
C      t     f Y Social Media Empire

Source of Multi-Media C t t
S         ...
Blogging is Storytelling with a Purpose
 Purpose
   Visibility
   Reputation and Authority
   Leads or Referrals




     ...
B i SEO St t
        Basic   Strategy

The Source             Social
                       Media
  Blog
     g           ...
Web S
W b Searches by K
         h b Keywords
                   d

1. Searches of 3 or 4 words – 47%
2. S
   Sponsored Li...
Keywords Phrases
1.   Location
2.   Expertise
3.
3    Credentials



            ©Jeff Korhan and True Nature® 2009
Placeholder for Session Vid
Pl h ld f S i Video




           ©Jeff Korhan and True Nature® 2009
Search Engine Optimization

Today: Analytical Web
1. Activity (Keywords)
2.
2 Inbound Links

Future: The Humanized Web


 ...
Anatomy of a Sociall Media “P t”
A t      f S i M di “Post”
 Strong Title
 Keyword Density
 Story with a Purpose
 Links
 L...
Social M di T h l
S i l Media Technology T l
                       Tools

 Blog Hosting Platform
 Computer and Internet C...
Your “Corner Office”
Social Media Database
Resume




           ©Jeff Korhan and True Nature® 2009
Humanized Web
H      i dW b
Friends and Fans
Personal




          ©Jeff Korhan and True Nature® 2009
Global Reach
Real -Time Search
Multi-Media Content


                        Tip: Place your Twitter address
             ...
Transportability
Owned by Google
Global Reach




           ©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
Placeholder for Session Vid
Pl h ld f S i Video




           ©Jeff Korhan and True Nature® 2009
Take Control of Your Business Now!




          ©Jeff Korhan and True Nature® 2009
Create Y Own S t
C t Your O System
 Jeff’s System
   1. Weekly Video Blog Post
            y           g
   2. Email post ...
©Jeff Korhan and True Nature® 2009
Your S
Y Success
1. It’s a Social Platform for Building Community
2. Relationships are Everything
                        ...
Baby Steps
Build Your Bio
Create Profiles on:
  LinkedIn
  Facebook
  Twitter
Observe – and Comment
Get Better – Stronger ...
Infant
                        I f t
Get Gmail dd
G t a G il address
Set up your Google Profile
Set Google Alerts
  p
  pe...
Toddler
                    T ddl
Start a Blog on Typepad or Wordpress
Practice your Message
         y          g
Experim...
Teenager
Increase Blog Functionality
Subscribe to and Comment on Community Blogs
Claim Your Preferred Username on:
  Linke...
Adult
                        Ad lt
Create a Facebook Fan Page for your Brand
Increase Blog Sharing Capabilities
Consider:...
Jeff Korhan
   speaker@truenature.com
     http://jeffkorhan.com
     http://jeffkorhan com
        630-774-8350
        6...
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Using Social Media Marketing to Get New Customers Now!

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This presentation was presented at the annual GIC - Green Industry Conference in Louisville, Ky. This is a premier event that is attended by nearly 2,000 green industry professionals. It is held in conjunction with the GIE - Green Industry Expo.

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Using Social Media Marketing to Get New Customers Now!

  1. 1. Using Social Media Marketing Using Social Media Marketing To Get New Customers Now! Presented by Jeff Korhan New Media Marketing Consultant October 30, 2009 speaker@truenature.com 630-774-8350
  2. 2. Purpose of All Marketing Get Your Phone to Ring So You Can Make a Sale! ©Jeff Korhan and True Nature® 2009
  3. 3. Why S i M di Important Wh Sociall Media I t t Your Website is All About You Your Website is Not Helpful Your Website Hasn’t Been Updated in Years Your Website Sucks! – and Google agrees, that’s why nobody can f it. find ©Jeff Korhan and True Nature® 2009
  4. 4. More Reasons Why Social Media is Important Your Competitors Have the Same Quality Your Price High Y P i iis Hi h Your eZine is “Interruption Marketing” – it is driving business away! Social Media is Permission Marketing! ©Jeff Korhan and True Nature® 2009
  5. 5. The Ch ll Th Challenge of Web Marketing f W b M k ti How are my ideal customers searching for companies like me? You Want to “BE” Where They are Looking. ©Jeff Korhan and True Nature® 2009
  6. 6. Social M di Marketing Defined S i l Media M k ti D fi d Also referred to as New Media or Web 2.0. Blogs Social Networking Sites Complements Your Current Marketing p g ©Jeff Korhan and True Nature® 2009
  7. 7. Understanding Social Media Interactive (Web 2.0) User-Control User Control Multi-Media Real-Time Social Web ©Jeff Korhan and True Nature® 2009
  8. 8. One Mega Social Community ©Jeff Korhan and True Nature® 2009
  9. 9. Relationship Economy R l ti hi E Exceptional Q lit is Expected! E ti l Quality i E t d! All Things Being Equal Equal….. 1. Visible 2. Likeable 3 Trustworthy 3. ©Jeff Korhan and True Nature® 2009
  10. 10. Business in the New Economy “The Beer Summit” ©Jeff Korhan and True Nature® 2009
  11. 11. Strategic M k ti Pl St t i Marketing Plan Company Mission – What We Do Social Media Mission How We Do It Why Our Way is Better Making an Emotional Connection ©Jeff Korhan and True Nature® 2009
  12. 12. Get in the Game 1. Personalized Bl 1 P li d Blog 2. LinkedIn 3. Facebook 4. Twitter 4 T itt 5. YouTube ©Jeff Korhan and True Nature® 2009
  13. 13. You Are M di Mogul! Y A a Media M l! 1. Specific Objectives 2. Right Channels 3. 3 Best Medium ©Jeff Korhan and True Nature® 2009
  14. 14. Your Blog: Cornerstone of Your S i l M di E i C t f Y Social Media Empire Source of Multi-Media C t t S f M lti M di Content Incubator of Ideas Community Forum Differentiator 100’s of Searchable Articles ©Jeff Korhan and True Nature® 2009
  15. 15. Blogging is Storytelling with a Purpose Purpose Visibility Reputation and Authority Leads or Referrals ©Jeff Korhan and True Nature® 2009
  16. 16. B i SEO St t Basic Strategy The Source Social Media Blog g Inbound Links Li k WEBSITE ©Jeff Korhan and True Nature® 2009
  17. 17. Web S W b Searches by K h b Keywords d 1. Searches of 3 or 4 words – 47% 2. S Sponsored Links – 15% d Li k ©Jeff Korhan and True Nature® 2009
  18. 18. Keywords Phrases 1. Location 2. Expertise 3. 3 Credentials ©Jeff Korhan and True Nature® 2009
  19. 19. Placeholder for Session Vid Pl h ld f S i Video ©Jeff Korhan and True Nature® 2009
  20. 20. Search Engine Optimization Today: Analytical Web 1. Activity (Keywords) 2. 2 Inbound Links Future: The Humanized Web ©Jeff Korhan and True Nature® 2009
  21. 21. Anatomy of a Sociall Media “P t” A t f S i M di “Post” Strong Title Keyword Density Story with a Purpose Links Li k Photos and Video Comments ©Jeff Korhan and True Nature® 2009
  22. 22. Social M di T h l S i l Media Technology T l Tools Blog Hosting Platform Computer and Internet Connection C t dI t tC ti Camera Camcorder ©Jeff Korhan and True Nature® 2009
  23. 23. Your “Corner Office” Social Media Database Resume ©Jeff Korhan and True Nature® 2009
  24. 24. Humanized Web H i dW b Friends and Fans Personal ©Jeff Korhan and True Nature® 2009
  25. 25. Global Reach Real -Time Search Multi-Media Content Tip: Place your Twitter address on your business card ©Jeff Korhan and True Nature® 2009
  26. 26. Transportability Owned by Google Global Reach ©Jeff Korhan and True Nature® 2009
  27. 27. ©Jeff Korhan and True Nature® 2009
  28. 28. Placeholder for Session Vid Pl h ld f S i Video ©Jeff Korhan and True Nature® 2009
  29. 29. Take Control of Your Business Now! ©Jeff Korhan and True Nature® 2009
  30. 30. Create Y Own S t C t Your O System Jeff’s System 1. Weekly Video Blog Post y g 2. Email post and video link to eZine list 3. Push blog p to my Social Media sites g post y 4. Read and comment on other blogs 5. Use Ping.fm to update multiple sites ©Jeff Korhan and True Nature® 2009
  31. 31. ©Jeff Korhan and True Nature® 2009
  32. 32. Your S Y Success 1. It’s a Social Platform for Building Community 2. Relationships are Everything y g 3. Interactive Multi-Media – Engagement! 4 Complements your Current Marketing 4. 5. A Systematic Approach Gets Results ©Jeff Korhan and True Nature® 2009
  33. 33. Baby Steps Build Your Bio Create Profiles on: LinkedIn Facebook Twitter Observe – and Comment Get Better – Stronger Bio, share links, etc. Bio links etc ©Jeff Korhan and True Nature® 2009
  34. 34. Infant I f t Get Gmail dd G t a G il address Set up your Google Profile Set Google Alerts p personal name Company competitors ©Jeff Korhan and True Nature® 2009
  35. 35. Toddler T ddl Start a Blog on Typepad or Wordpress Practice your Message y g Experiment with Links, Images and Video ©Jeff Korhan and True Nature® 2009
  36. 36. Teenager Increase Blog Functionality Subscribe to and Comment on Community Blogs Claim Your Preferred Username on: LinkedIn, Facebook, Twitter, YouTube Digg, Delicious, Stumbleupon, Technorati Flickr, Vimeo, Gmail, Wordpress, Bing p g ©Jeff Korhan and True Nature® 2009
  37. 37. Adult Ad lt Create a Facebook Fan Page for your Brand Increase Blog Sharing Capabilities Consider: CRM – C t Customer R l ti hi M Relationship Manager Using Google Docs on Team Projects Backing U Your Blog d S i Media History B ki Up Y Bl and Sociall M di Hi t ©Jeff Korhan and True Nature® 2009
  38. 38. Jeff Korhan speaker@truenature.com http://jeffkorhan.com http://jeffkorhan com 630-774-8350 630 774 8350 New Media Marketing Consultant g ©Jeff Korhan and True Nature® 2009
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