Using Social Media Marketing to Get New Customers Now!

Using Social Media Marketing Using Social Media Marketing To Get New Customers Now! Presented by Jeff Korhan New Media Marketing Consultant October 30, 2009 speaker@truenature.com 630-774-8350

Purpose of All Marketing Get Your Phone to Ring So You Can Make a Sale! ©Jeff Korhan and True Nature® 2009

Why S i M di Important Wh Sociall Media I t t Your Website is All About You Your Website is Not Helpful Your Website Hasn’t Been Updated in Years Your Website Sucks! – and Google agrees, that’s why nobody can f it. find ©Jeff Korhan and True Nature® 2009

More Reasons Why Social Media is Important Your Competitors Have the Same Quality Your Price High Y P i iis Hi h Your eZine is “Interruption Marketing” – it is driving business away! Social Media is Permission Marketing! ©Jeff Korhan and True Nature® 2009

The Ch ll Th Challenge of Web Marketing f W b M k ti How are my ideal customers searching for companies like me? You Want to “BE” Where They are Looking. ©Jeff Korhan and True Nature® 2009

Social M di Marketing Defined S i l Media M k ti D fi d Also referred to as New Media or Web 2.0. Blogs Social Networking Sites Complements Your Current Marketing p g ©Jeff Korhan and True Nature® 2009

Understanding Social Media Interactive (Web 2.0) User-Control User Control Multi-Media Real-Time Social Web ©Jeff Korhan and True Nature® 2009

One Mega Social Community ©Jeff Korhan and True Nature® 2009

Relationship Economy R l ti hi E Exceptional Q lit is Expected! E ti l Quality i E t d! All Things Being Equal Equal….. 1. Visible 2. Likeable 3 Trustworthy 3. ©Jeff Korhan and True Nature® 2009

Business in the New Economy “The Beer Summit” ©Jeff Korhan and True Nature® 2009

Strategic M k ti Pl St t i Marketing Plan Company Mission – What We Do Social Media Mission How We Do It Why Our Way is Better Making an Emotional Connection ©Jeff Korhan and True Nature® 2009

Get in the Game 1. Personalized Bl 1 P li d Blog 2. LinkedIn 3. Facebook 4. Twitter 4 T itt 5. YouTube ©Jeff Korhan and True Nature® 2009

You Are M di Mogul! Y A a Media M l! 1. Specific Objectives 2. Right Channels 3. 3 Best Medium ©Jeff Korhan and True Nature® 2009

Your Blog: Cornerstone of Your S i l M di E i C t f Y Social Media Empire Source of Multi-Media C t t S f M lti M di Content Incubator of Ideas Community Forum Differentiator 100’s of Searchable Articles ©Jeff Korhan and True Nature® 2009

Blogging is Storytelling with a Purpose Purpose Visibility Reputation and Authority Leads or Referrals ©Jeff Korhan and True Nature® 2009

B i SEO St t Basic Strategy The Source Social Media Blog g Inbound Links Li k WEBSITE ©Jeff Korhan and True Nature® 2009

Web S W b Searches by K h b Keywords d 1. Searches of 3 or 4 words – 47% 2. S Sponsored Links – 15% d Li k ©Jeff Korhan and True Nature® 2009

Keywords Phrases 1. Location 2. Expertise 3. 3 Credentials ©Jeff Korhan and True Nature® 2009

Placeholder for Session Vid Pl h ld f S i Video ©Jeff Korhan and True Nature® 2009

Search Engine Optimization Today: Analytical Web 1. Activity (Keywords) 2. 2 Inbound Links Future: The Humanized Web ©Jeff Korhan and True Nature® 2009

Anatomy of a Sociall Media “P t” A t f S i M di “Post” Strong Title Keyword Density Story with a Purpose Links Li k Photos and Video Comments ©Jeff Korhan and True Nature® 2009

Social M di T h l S i l Media Technology T l Tools Blog Hosting Platform Computer and Internet Connection C t dI t tC ti Camera Camcorder ©Jeff Korhan and True Nature® 2009

Your “Corner Office” Social Media Database Resume ©Jeff Korhan and True Nature® 2009

Humanized Web H i dW b Friends and Fans Personal ©Jeff Korhan and True Nature® 2009

Global Reach Real -Time Search Multi-Media Content Tip: Place your Twitter address on your business card ©Jeff Korhan and True Nature® 2009

Transportability Owned by Google Global Reach ©Jeff Korhan and True Nature® 2009

Create Y Own S t C t Your O System Jeff’s System 1. Weekly Video Blog Post y g 2. Email post and video link to eZine list 3. Push blog p to my Social Media sites g post y 4. Read and comment on other blogs 5. Use Ping.fm to update multiple sites ©Jeff Korhan and True Nature® 2009

Your S Y Success 1. It’s a Social Platform for Building Community 2. Relationships are Everything y g 3. Interactive Multi-Media – Engagement! 4 Complements your Current Marketing 4. 5. A Systematic Approach Gets Results ©Jeff Korhan and True Nature® 2009

Baby Steps Build Your Bio Create Profiles on: LinkedIn Facebook Twitter Observe – and Comment Get Better – Stronger Bio, share links, etc. Bio links etc ©Jeff Korhan and True Nature® 2009

Infant I f t Get Gmail dd G t a G il address Set up your Google Profile Set Google Alerts p personal name Company competitors ©Jeff Korhan and True Nature® 2009

Toddler T ddl Start a Blog on Typepad or Wordpress Practice your Message y g Experiment with Links, Images and Video ©Jeff Korhan and True Nature® 2009

Teenager Increase Blog Functionality Subscribe to and Comment on Community Blogs Claim Your Preferred Username on: LinkedIn, Facebook, Twitter, YouTube Digg, Delicious, Stumbleupon, Technorati Flickr, Vimeo, Gmail, Wordpress, Bing p g ©Jeff Korhan and True Nature® 2009

Adult Ad lt Create a Facebook Fan Page for your Brand Increase Blog Sharing Capabilities Consider: CRM – C t Customer R l ti hi M Relationship Manager Using Google Docs on Team Projects Backing U Your Blog d S i Media History B ki Up Y Bl and Sociall M di Hi t ©Jeff Korhan and True Nature® 2009

Jeff Korhan speaker@truenature.com http://jeffkorhan.com http://jeffkorhan com 630-774-8350 630 774 8350 New Media Marketing Consultant g ©Jeff Korhan and True Nature® 2009

Using Social Media Marketing to Get New Customers Now!

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