Thank you for joining me today. My goal is to cover this topic in such a way that everyone walks away with some value that you can apply to growing your business. While speakers as a group are ahead of many in their use of social media, my informal research indicates some of you are just getting started with social media, some are using it well, and to be perfectly honest, some think they are using it well but are making minor mistakes that undermine your efforts. I’ve done all of this myself, which is how I’ve learned. And that’s what I will share with you today. What has worked for me. I can tell you right now is it is working for me. I’ have built new relationships with speaker bureaus and meeting planning, and I’ve literally booked engagements solely on the basis of my online social media content. Before we get started, I’d like to do something I recommend you always do when you are working with social media. Give people a chance to know you personally. That is the best way to start getting results on social media. Be honest, genuine, authentic, and of course – keep it real. I am primarily a speaker on the topic of marketing, with a focus on social media marketing . I also do some consulting work on social media. I started my career in corporate marketing, where I spend a decade learning the traditional methods. And for the last twenty years I’ve been an entrepreneur – a business owner in the green industry – which is landscapers, nurseries, retailers, growers, lawncare…companies like that. That type of audience is who I speak to entrepreneurs. Most of them are busy and if they are going to use social media they want to keep it simple and get results. So that is what we will do today.I’ll keep it simple and show you how I’m getting results.
Let’s start with the Principles of Social Media. There is a collective consciousness to social media. It is an aggregation of millions of people with countless objectives. And if you know anything about the field on consciousness you know it is an electromagnetic field. I’m not trying rewrite The Secret here, just to point out a scientific fact for getting results: Social media rewards the greater good. You need to always be looking for a positive perspective in your communications. Good news travels well and it travels far and leads people to you. That’s how you build your community. You don’t want to be complaining or airing your grievances. Always look for the good in people you meet and remember the rule we speakers all know: It’s not about us. That may be the most important thing to keep in mind to use social media well. The more you give, the more you help out, the more value you provide for others, the greater will be your rewards.
No press conferences, interacting with people, engaging them, building trust, closing the deal..It’s not about the platform – it’s the approach
Build RelationshipsGrow Your BusinessKeep it Simple
Somebody ……does something…..it Works Out!
They call it social for a reason
Help them expand the pie.
Social Media Marketing for Green Industry Pros
Social Media Marketing
for Green Industry Pros
Presented by Jeff Korhan
Speaker, Marketer, Consultant
August 19, 2009