Social Media Marketing for Green Industry Pros

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This presentation for the Wisconsin Landscape Contractors Association was designed for an audience that is just getting started with social media marketing.

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  • Thank you for joining me today. My goal is to cover this topic in such a way that everyone walks away with some value that you can apply to growing your business. While speakers as a group are ahead of many in their use of social media, my informal research indicates some of you are just getting started with social media, some are using it well, and to be perfectly honest, some think they are using it well but are making minor mistakes that undermine your efforts. I’ve done all of this myself, which is how I’ve learned. And that’s what I will share with you today. What has worked for me. I can tell you right now is it is working for me. I’ have built new relationships with speaker bureaus and meeting planning, and I’ve literally booked engagements solely on the basis of my online social media content. Before we get started, I’d like to do something I recommend you always do when you are working with social media. Give people a chance to know you personally. That is the best way to start getting results on social media. Be honest, genuine, authentic, and of course – keep it real. I am primarily a speaker on the topic of marketing, with a focus on social media marketing . I also do some consulting work on social media. I started my career in corporate marketing, where I spend a decade learning the traditional methods. And for the last twenty years I’ve been an entrepreneur – a business owner in the green industry – which is landscapers, nurseries, retailers, growers, lawncare…companies like that. That type of audience is who I speak to entrepreneurs. Most of them are busy and if they are going to use social media they want to keep it simple and get results. So that is what we will do today.I’ll keep it simple and show you how I’m getting results.
  • Let’s start with the Principles of Social Media. There is a collective consciousness to social media. It is an aggregation of millions of people with countless objectives. And if you know anything about the field on consciousness you know it is an electromagnetic field. I’m not trying rewrite The Secret here, just to point out a scientific fact for getting results: Social media rewards the greater good. You need to always be looking for a positive perspective in your communications. Good news travels well and it travels far and leads people to you. That’s how you build your community. You don’t want to be complaining or airing your grievances. Always look for the good in people you meet and remember the rule we speakers all know: It’s not about us. That may be the most important thing to keep in mind to use social media well. The more you give, the more you help out, the more value you provide for others, the greater will be your rewards.
  • No press conferences, interacting with people, engaging them, building trust, closing the deal..It’s not about the platform – it’s the approach
  • Build RelationshipsGrow Your BusinessKeep it Simple
  • Relevant Content
  • Somebody ……does something…..it Works Out!
  • They call it social for a reason
  • Help them expand the pie.
  • Social Media Marketing for Green Industry Pros

    1. 1. Hashtag #WLCA19 speaker@truenature.com speaker@truenature com 630-774-8350 Jeffkorhan.com Social Media Marketing for Green Industry Pros y Presented by Jeff Korhan Speaker, Marketer, Consultant August 19, 2009
    2. 2. Social M k i S i l Marketing #WLCA19 ©Jeff Korhan and True Nature® 2009
    3. 3. Community Principles C i Pi i l #WLCA19 ©Jeff Korhan and True Nature® 2009
    4. 4. The B S Th Beer Summit i #WLCA19 ©Jeff Korhan and True Nature® 2009
    5. 5. Social E S i l Economy Exceptional Quality is Expected! All Thing Being Equal….. 1 Visible 1. 2. Likeable 3. Trustworthy 3 T t th #WLCA19 ©Jeff Korhan and True Nature® 2009
    6. 6. Understanding Social Media U d di S i l M di Interactive (Web 2.0) User-Control User Control Multi-Media Real-Time Social Web #WLCA19 ©Jeff Korhan and True Nature® 2009
    7. 7. Purpose of All M k i P f Marketing Getting Your Phone to Ring So You Can Make a Sale! #WLCA19 ©Jeff Korhan and True Nature® 2009
    8. 8. Getting Found on the W b G i F d h Web Broadcasting Your Message 1. On the Right Channels 2. 2 Using the Best Medium 3. For Specific Objectives #WLCA19 ©Jeff Korhan and True Nature® 2009
    9. 9. SEO – Search Engine Optimization Google’s Analytical Web 1. Activity (Keywords) 2. Inbound Links Future: The Humanized Web #WLCA19 ©Jeff Korhan and True Nature® 2009
    10. 10. Keywords Ph K d Phrases 1. Location 2. Expertise 3. 3 Credentials #WLCA19 ©Jeff Korhan and True Nature® 2009
    11. 11. Basic B i SEO S Strategy Social Media Blog Comments Website #WLCA19 ©Jeff Korhan and True Nature® 2009
    12. 12. Get in h Game G i the G 1. ‘Personal’ Blog 2 LinkedIn 2. 3. Facebook 4. Twitter 5 YouTube 5. #WLCA19 ©Jeff Korhan and True Nature® 2009
    13. 13. Your Bl Y Blog The Cornerstone of Your Social Media Empire #WLCA19 ©Jeff Korhan and True Nature® 2009
    14. 14. Blogging Bl i Storytelling with a Purpose Purpose Visibility Reputation and Authority Leads or Referrals #WLCA19 ©Jeff Korhan and True Nature® 2009
    15. 15. Typepad or Wordpress Blog T d W d Bl Interactive Website Multi Media Multi-Media Content How You Do it: Differentiation Hundreds f P H d d of Pages Encourage Comments #WLCA19 ©Jeff Korhan and True Nature® 2009
    16. 16. LinkedIn Li k dI Your “Corner Office” Social Media Database Resume Professional Groups P f i lG Testimonials #WLCA19 ©Jeff Korhan and True Nature® 2009
    17. 17. Facebook F b k Humanized Web % Owned by Microsoft Friends and Fans Real-Time S R l Ti Search h Personal #WLCA19 ©Jeff Korhan and True Nature® 2009
    18. 18. Twitter T i Global Reach Real -Time Search Time News - (Research) Multi-Media Content M lti M di C t t Applications ! Tip: Place our Twitter address on you business card #WLCA19 ©Jeff Korhan and True Nature® 2009
    19. 19. YouTube Y T b Everyone Loves Video 65% Male Viewers Global Reach Transportability T t bilit Owned by Google #WLCA19 ©Jeff Korhan and True Nature® 2009
    20. 20. #WLCA19 ©Jeff Korhan and True Nature® 2009
    21. 21. #WLCA19 ©Jeff Korhan and True Nature® 2009
    22. 22. Create Y C Your O S Own System Jeff’s System Weekly Video Blog Post y g Email post and video link to eZine list Twitter at night or when free g Read and comment on other blogs Ping.fm to update LinkedIn, Facebook, Twitter Upload videos to other “niche” sites when free e.g. GoGreenTube.com #WLCA19 ©Jeff Korhan and True Nature® 2009
    23. 23. #WLCA19 ©Jeff Korhan and True Nature® 2009
    24. 24. Social M di S S i l Media Strategies i 1. The Community Builder 2. The Info-Preneur 3. The Social Entrepreneur #WLCA19 ©Jeff Korhan and True Nature® 2009
    25. 25. Showcase an E Sh Event “The Community Builder” #WLCA19 ©Jeff Korhan and True Nature® 2009
    26. 26. #WLCA19 ©Jeff Korhan and True Nature® 2009
    27. 27. #WLCA19 ©Jeff Korhan and True Nature® 2009
    28. 28. #WLCA19 ©Jeff Korhan and True Nature® 2009
    29. 29. Host Reality Sh H a R li Show “Th I f The Info-preneur” #WLCA19 ©Jeff Korhan and True Nature® 2009
    30. 30. Support a C S Cause “The Social Entrepreneur” #WLCA19 ©Jeff Korhan and True Nature® 2009
    31. 31. #WLCA19 ©Jeff Korhan and True Nature® 2009
    32. 32. Your S Y Success 1. It’s a Social Platform 2 Engagement is Everything 2. 3. Multi-Media – Interactive 4. Complements your Current Marketing 5. Build a System to get Results #WLCA19 ©Jeff Korhan and True Nature® 2009
    33. 33. Jeff Korhan J ff K h speaker@truenature.com 630-774-8350 #WLCA19 ©Jeff Korhan and True Nature® 2009

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