Social Media Marketing for Green Industry Pros

Hashtag #WLCA19 speaker@truenature.com speaker@truenature com 630-774-8350 Jeffkorhan.com Social Media Marketing for Green Industry Pros y Presented by Jeff Korhan Speaker, Marketer, Consultant August 19, 2009

Social M k i S i l Marketing #WLCA19 ©Jeff Korhan and True Nature® 2009

Community Principles C i Pi i l #WLCA19 ©Jeff Korhan and True Nature® 2009

The B S Th Beer Summit i #WLCA19 ©Jeff Korhan and True Nature® 2009

Social E S i l Economy Exceptional Quality is Expected! All Thing Being Equal….. 1 Visible 1. 2. Likeable 3. Trustworthy 3 T t th #WLCA19 ©Jeff Korhan and True Nature® 2009

Understanding Social Media U d di S i l M di Interactive (Web 2.0) User-Control User Control Multi-Media Real-Time Social Web #WLCA19 ©Jeff Korhan and True Nature® 2009

Purpose of All M k i P f Marketing Getting Your Phone to Ring So You Can Make a Sale! #WLCA19 ©Jeff Korhan and True Nature® 2009

Getting Found on the W b G i F d h Web Broadcasting Your Message 1. On the Right Channels 2. 2 Using the Best Medium 3. For Specific Objectives #WLCA19 ©Jeff Korhan and True Nature® 2009

SEO – Search Engine Optimization Google’s Analytical Web 1. Activity (Keywords) 2. Inbound Links Future: The Humanized Web #WLCA19 ©Jeff Korhan and True Nature® 2009

Keywords Ph K d Phrases 1. Location 2. Expertise 3. 3 Credentials #WLCA19 ©Jeff Korhan and True Nature® 2009

Basic B i SEO S Strategy Social Media Blog Comments Website #WLCA19 ©Jeff Korhan and True Nature® 2009

Get in h Game G i the G 1. ‘Personal’ Blog 2 LinkedIn 2. 3. Facebook 4. Twitter 5 YouTube 5. #WLCA19 ©Jeff Korhan and True Nature® 2009

Your Bl Y Blog The Cornerstone of Your Social Media Empire #WLCA19 ©Jeff Korhan and True Nature® 2009

Blogging Bl i Storytelling with a Purpose Purpose Visibility Reputation and Authority Leads or Referrals #WLCA19 ©Jeff Korhan and True Nature® 2009

Typepad or Wordpress Blog T d W d Bl Interactive Website Multi Media Multi-Media Content How You Do it: Differentiation Hundreds f P H d d of Pages Encourage Comments #WLCA19 ©Jeff Korhan and True Nature® 2009

LinkedIn Li k dI Your “Corner Office” Social Media Database Resume Professional Groups P f i lG Testimonials #WLCA19 ©Jeff Korhan and True Nature® 2009

Facebook F b k Humanized Web % Owned by Microsoft Friends and Fans Real-Time S R l Ti Search h Personal #WLCA19 ©Jeff Korhan and True Nature® 2009

Twitter T i Global Reach Real -Time Search Time News - (Research) Multi-Media Content M lti M di C t t Applications ! Tip: Place our Twitter address on you business card #WLCA19 ©Jeff Korhan and True Nature® 2009

YouTube Y T b Everyone Loves Video 65% Male Viewers Global Reach Transportability T t bilit Owned by Google #WLCA19 ©Jeff Korhan and True Nature® 2009

Create Y C Your O S Own System Jeff’s System Weekly Video Blog Post y g Email post and video link to eZine list Twitter at night or when free g Read and comment on other blogs Ping.fm to update LinkedIn, Facebook, Twitter Upload videos to other “niche” sites when free e.g. GoGreenTube.com #WLCA19 ©Jeff Korhan and True Nature® 2009

Social M di S S i l Media Strategies i 1. The Community Builder 2. The Info-Preneur 3. The Social Entrepreneur #WLCA19 ©Jeff Korhan and True Nature® 2009

Your S Y Success 1. It’s a Social Platform 2 Engagement is Everything 2. 3. Multi-Media – Interactive 4. Complements your Current Marketing 5. Build a System to get Results #WLCA19 ©Jeff Korhan and True Nature® 2009

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Social Media Marketing for Green Industry Pros

by Jeff Korhan

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