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Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers
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Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

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Strategy and culture are two vital considerations for making social media work to your advantage. An appropriate strategy prevents you from falling into the visibility trap – losing sight of …

Strategy and culture are two vital considerations for making social media work to your advantage. An appropriate strategy prevents you from falling into the visibility trap – losing sight of practical business results as you glow in the web spotlight. Understanding the nuances of social media culture keeps you within the inner circle of the social networks where business is done.

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  • 1. Hashtag #NSAweb24 speaker@truenature.com speaker@truenature com 630-774-8350 Jeffkorhan.com Street Smart Social Media Marketing g Presented by Jeff Korhan Speaker, Marketer, Consultant June 24, 2009
  • 2. Social M k i S i l Marketing #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 3. Community Principles C i Pi i l #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 4. Getting Found on Th W b G i F d The Web Broadcasting: 1. On the Right Channels g 2. At the Correct Frequency 3. With Consistency #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 5. Your Bl Y Blog The Cornerstone of Your Social Media Empire #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 6. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 7. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 8. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 9. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 10. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 11. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 12. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 13. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 14. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 15. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 16. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 17. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 18. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 19. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 20. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 21. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 22. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 23. Social M di S S i l Media Strategies i 1. The Community Builder 2. The Social Entrepreneur 3. The Entertainer #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 24. Showcase an E Sh Event “The Community Builder” #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 25. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 26. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 27. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 28. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 29. Host Reality Sh H a R li Show “The Entertainer” #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 30. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 31. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 32. Support a C S Cause “The Social Entrepreneur” #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 33. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 34. VII. Social M di T d VII S i l Media Trends #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 35. Your S Y Success 1. Web 2.0 is Social Platform – Amplifies 2 Layered Messaging 2. 3. Multi-Media Approach – Keeps it Real! pp p 4. Complements your Current Marketing 5. Build Your System to get Results #NSAweb24 ©Jeff Korhan and True Nature® 2009
  • 36. Jeff Korhan speaker@truenature.com 630-774-8350 #NSAweb24 ©Jeff Korhan and True Nature® 2009