Hashtag #NSAweb24
speaker@truenature.com
speaker@truenature com
     630-774-8350
    Jeffkorhan.com




                 ...
Social M k i
S i l Marketing




                                             #NSAweb24
        ©Jeff Korhan and True Natu...
Community Principles
C     i Pi i l




                                             #NSAweb24
        ©Jeff Korhan and Tr...
Getting Found on Th W b
G i F       d The Web

Broadcasting:
1. On the Right Channels
             g
2. At the Correct Fre...
Your Bl
Y    Blog
    The Cornerstone of
  Your Social Media Empire



                                             #NSAwe...
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
Social M di S
S i l Media Strategies
                   i
1. The Community Builder
2. The Social Entrepreneur
3. The Enter...
Showcase an E
Sh          Event
   “The Community Builder”




                                             #NSAweb24
    ...
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
Host Reality Sh
H a R li Show

     “The Entertainer”




                                            #NSAweb24
       ©Je...
#NSAweb24
©Jeff Korhan and True Nature® 2009
#NSAweb24
©Jeff Korhan and True Nature® 2009
Support a C
S         Cause
   “The Social Entrepreneur”




                                              #NSAweb24
     ...
#NSAweb24
©Jeff Korhan and True Nature® 2009
VII. Social M di T d
VII S i l Media Trends




                                            #NSAweb24
       ©Jeff Korhan ...
Your S
Y    Success
1. Web 2.0 is Social Platform – Amplifies
2 Layered Messaging
2.
3. Multi-Media Approach – Keeps it Re...
Jeff Korhan
speaker@truenature.com
     630-774-8350

                                         #NSAweb24
    ©Jeff Korhan ...
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Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

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Strategy and culture are two vital considerations for making social media work to your advantage. An appropriate strategy prevents you from falling into the visibility trap – losing sight of practical business results as you glow in the web spotlight. Understanding the nuances of social media culture keeps you within the inner circle of the social networks where business is done.

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Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

  1. 1. Hashtag #NSAweb24 speaker@truenature.com speaker@truenature com 630-774-8350 Jeffkorhan.com Street Smart Social Media Marketing g Presented by Jeff Korhan Speaker, Marketer, Consultant June 24, 2009
  2. 2. Social M k i S i l Marketing #NSAweb24 ©Jeff Korhan and True Nature® 2009
  3. 3. Community Principles C i Pi i l #NSAweb24 ©Jeff Korhan and True Nature® 2009
  4. 4. Getting Found on Th W b G i F d The Web Broadcasting: 1. On the Right Channels g 2. At the Correct Frequency 3. With Consistency #NSAweb24 ©Jeff Korhan and True Nature® 2009
  5. 5. Your Bl Y Blog The Cornerstone of Your Social Media Empire #NSAweb24 ©Jeff Korhan and True Nature® 2009
  6. 6. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  7. 7. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  8. 8. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  9. 9. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  10. 10. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  11. 11. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  12. 12. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  13. 13. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  14. 14. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  15. 15. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  16. 16. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  17. 17. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  18. 18. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  19. 19. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  20. 20. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  21. 21. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  22. 22. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  23. 23. Social M di S S i l Media Strategies i 1. The Community Builder 2. The Social Entrepreneur 3. The Entertainer #NSAweb24 ©Jeff Korhan and True Nature® 2009
  24. 24. Showcase an E Sh Event “The Community Builder” #NSAweb24 ©Jeff Korhan and True Nature® 2009
  25. 25. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  26. 26. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  27. 27. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  28. 28. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  29. 29. Host Reality Sh H a R li Show “The Entertainer” #NSAweb24 ©Jeff Korhan and True Nature® 2009
  30. 30. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  31. 31. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  32. 32. Support a C S Cause “The Social Entrepreneur” #NSAweb24 ©Jeff Korhan and True Nature® 2009
  33. 33. #NSAweb24 ©Jeff Korhan and True Nature® 2009
  34. 34. VII. Social M di T d VII S i l Media Trends #NSAweb24 ©Jeff Korhan and True Nature® 2009
  35. 35. Your S Y Success 1. Web 2.0 is Social Platform – Amplifies 2 Layered Messaging 2. 3. Multi-Media Approach – Keeps it Real! pp p 4. Complements your Current Marketing 5. Build Your System to get Results #NSAweb24 ©Jeff Korhan and True Nature® 2009
  36. 36. Jeff Korhan speaker@truenature.com 630-774-8350 #NSAweb24 ©Jeff Korhan and True Nature® 2009
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