Welcome to TCIA
Webinar Series
Strategic Social Media Marketing
Presented by Jeff Korhan
Speaker, Marketer, Consultant
speaker@truenature.com
630-774-8350

Purpose of All Marketing
Get Your Phone to Ring
So You Can Make a Sale!

Social Media Marketing
Also referred to as New Media or Web 2 0
2.0.
• Blogs
• Social Networking Sites
Complements Your Current Marketing

Understanding Social Media
• Interactive (Web 2.0)
• User-Control
User Control
• Multi-Media
• Real-Time
• Social Web

One Mega Social Community

The Beer Summit

Relationship E
R l ti hi Economy
Exceptional Quality is Expected!
E ti l Q lit i E t d!
All Thing Being Equal…..
1. Visible
2. Likeable
3. Trustworthy

You A
Y Are a Media Mogul!
M di M l!
1. Specific Objectives
2.
2 Right Channels
3. Best Medium

Get in the Game
1. Personalized Bl
1 P li d Blog
2. LinkedIn
3. Facebook
4. Twitter
4 T itt
5. YouTube

Your Blog:
Cornerstone of Y
C t f Your S i l M di Empire
Social Media E i
• Source of Multi-Media C t t
S f M lti M di Content
• Incubator of Ideas
• Community Forum
• Differentiator
Diff ti t
• 100’s of Searchable Articles

Blogging
• Storytelling with a Purpose
• Purpose
– Visibility
– Reputation and Authority
– Leads or Referrals

Basic
B i SEO Strategy
St t
Social
Media
Blog Comments
WEBSITE

Keywords Phrases
1. Location
2. Expertise
3. Credentials
3

Search Engine Optimization
Today: Analytical Web
1. Activity (Keywords)
2. Inbound Links
2 I b d Li k
Future: The Humanized Web

• Your “Corner Office”
• Social Media Database
• Resume

• Humanized Web
• Friends and Fans
• Personal

• Global Reach
• Real -Time Search
• Multi-Media Content
Tip: Place your Twitter address
on your business card

• T
Transportability
t bilit
• Owned by Google
y g
• Global Reach

Create Your Own System
• Jeff’s System
– 1. Weekly Video Blog Post
y g
– 2. Email post and video link to eZine list
– 3.
3 Push blog post to my Social Media sites
– 4. Read and comment on other blogs
– 5.
5 Use Ping.fm to update multiple sites
Ping fm

Your Success
1. It’s a Social Platform
2. Engagement is Everything
3. Multi-Media – Interactive
4. Complements your Current Marketing
5 Build a System to get Results
5.

Baby Steps
• Build Your Bio
• Create Profiles on:
– LinkedIn
– Facebook
– Twitter
• Observe – and Comment
• Get Better – Stronger Bio, share links, etc.

Infant
• Get a Gmail address
• Set Google Alerts for your personal name and
company name
• Set up your Google Profile – mini Bio

Toddler
• Start a blog on Typepad or Wordpress
• Practice your Message
• Experiment with Links, Images and Video

Teenager
• Claim your universal profile on:
– LinkedIn, Facebook, Twitter, YouTube
– Digg, Delicious, Stumbleupon, Technorati
– Flickr, Vimeo, Gmail

Adult

Jeff Korhan
speaker@truenature.com
http://jeffkorhan.com
htt //j ffk h
630-774-8350