Getting to Page One of Google
Getting to Page One of Google
with Social Media Marketing
Presented by Jeff Korhan
y
New Media Marketing Consultant
October 31, 2009
speaker@truenature.com
630-774-8350

These t o Satu day sessions will be interactive.
ese two Saturday sess o s te act e
We will go deeper into the social media marketing,
especially blogging to enhance your Web visibility
blogging,
and reputation, and to increase your referrals.
The early morning session will start with blogging In
blogging.
the late morning session we will go in-depth with
social media.
media
Bring your real business situations and problems and
we will work on th t th Thi iis “f
ill k them together. This “free
consulting” for you and your peers. --- Jeff
©Jeff Korhan and True Nature® 2008

Note:
ote
This is a partial Powerpoint that will be revised and
uploaded after the session It will include all of the
session.
links we discuss in the session that you find
valuable.
valuable I can give you hundreds of tools to useuse,
but this session will help me decide which are the
best ones for green industry professionals now
now.
Come learn how to Design, Build and your social
media presence to Engage with your market and
grow your business!
©Jeff Korhan and True Nature® 2008

DESIGN FOR PEOPLE - P
Purpose
©Jeff Korhan and True Nature® 2008

DESIGN FOR PEOPLE –
Keywords Phrases
1. Location
2. Expertise
3. Credentials
©Jeff Korhan and True Nature® 2008

Search Engine Optimization
Today: Analytical Web
1. Activity (Keywords)
2.
2 Inbound Links
Future: The Humanized Web
©Jeff Korhan and True Nature® 2008

DESIGN FOR PEOPLE - Bi
Bio
©Jeff Korhan and True Nature® 2008

Blank for Notes from Vid
Bl k f N t f Video
©Jeff Korhan and True Nature® 2008

Audience E
A di Example
l
Volunteer?
V l t ?
©Jeff Korhan and True Nature® 2008

BUILD FOR CONSUMPTION - P t
Post
1. Visibility
2. Reputation Authority
R t ti or A th it
3. Referrals
©Jeff Korhan and True Nature® 2008

BUILD FOR CONSUMPTION –
Multi – Media Presentation
©Jeff Korhan and True Nature® 2008

BUILD FOR CONSUMPTION –
Links and Tags
©Jeff Korhan and True Nature® 2008

ENGAGE FOR RESULTS – P h
Push
©Jeff Korhan and True Nature® 2008

ENGAGE FOR RESULTS - C
Comments
t
©Jeff Korhan and True Nature® 2008

ENGAGE FOR RESULTS - A l ti
Analytics
©Jeff Korhan and True Nature® 2008

Your S
Y Success
1. It’s a Social Platform for Building Community
2. Relationships are Everything
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3. Interactive Multi-Media – Engagement!
4 Complements your Current Marketing
4.
5. A Systematic Approach Gets Results
©Jeff Korhan and True Nature® 2008

Baby Steps
Build Three Bios
250, 50, and 12 Words Max
Set Up Your Blog Template
p g p
Practice Mini-Blogging on Twitter and Facebook
©Jeff Korhan and True Nature® 2008

Infant
I f t
Get Gmail dd
G t a G il address
Set up your Google Profile
Monitor Google Alerts on Your Niche
Monitor Twitter for Your Niche
List Categories Where Customers Need Help
©Jeff Korhan and True Nature® 2008

Toddler
T ddl
Start a Blog on Typepad or Wordpress
Practice your Message
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Experiment with Links, Images and Video
Encourage Comments
Be Patient!
©Jeff Korhan and True Nature® 2008

Teenager
Increase Blog Functionality
Subscribe to and Comment on Community Blogs
Settle on a Universal Profile Name. Claim it on:
LinkedIn, Facebook, Twitter, YouTube
Digg, Delicious, Stumbleupon, Technorati
Flickr, Vimeo, Gmail, Wordpress, Bing
p g
©Jeff Korhan and True Nature® 2008

Adult
Ad lt
Increase Sharing Capabilities of Your Blog
Increase Frequency of Posting
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Write for Other Blogs
Study Statistical Response to Keywords
Give Your Blog Full Functionality
Looks d functions lik a website
L k and f ti like b it
Captures Inquiries
Duplicates (Partially) Content of Your Website
©Jeff Korhan and True Nature® 2008

Jeff Korhan
speaker@truenature.com
http://jeffkorhan.com
http://jeffkorhan com
630-774-8350
630 774 8350
New Media Marketing Consultant
g
©Jeff Korhan and True Nature® 2008